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Recommended Reviews - The Chocolate Line
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Whoever says "meh" to chocolate hasn't been here. With so many fresh praline and plain chocolate options, including beverages and some throw back candy-bar copycat style packaged treats you are sure to find yourself a lil something something. Or, several somethings! Normally I'm all about the plain chocolate options but this place has some unique flavors~ Banana caramel praline? Yes. Coffee praline? You bet. Yuzu (orange) Yuuuup.
The Chocolate Line has been one of the more established chocolatier in Bruges. I first visited Bruges in 2008 and read this is one of the chocolate shops known for experimenting different flavors. Now 16 years later they're still at it. The shop itself has gotten much fancier. I imagine due to over tourism and all the hypes b/c this is actually one of the finer chocolate shops in Bruges vs. many just look fancy but no quality. They're constantly changing flavors. We bought two sets of the 100g I think boxes and filled at least two dozen chocolates. My favorite was the "Deadly Delicious", a dark chocolate shell in the shape of a skull with blueberry and currant filling. I will say most of flavors are spot on and it's fun to try spices and flavors that you normally don't associate with chocolate. However, the the flavored centers are either praline (a bit on the gritty side, i prefer smooth) or liquidity jelly, not as refined as I'd like. the chocolate shell can be more velvety too. I do think this place has become overly commercialized over the years. Nonetheless, it's a fun visit to the shop. I usually don't promote another brand in my reviews. I'm a dark chocolate aficionado and I can't help myself here... for high quality chocolates especially dark chocolates with smooth velvety pralines i recommend Galler Chocolate.
This place here is a popular spot. Chocolate, Pralinés and sweets as far as you can see. Went in to buy a good load of different Pralinés. And yes, they do look like pieces of art. Well, they are. Wonderful designs. A real feast for your eyes. There are countless options and countless different fillings. Chocolate, caramel, creamy, fruity etc. We weren't really a fan of the fruity ones (Framboise, Appeltje). So the classic chocolate-filled pralinés (Arthur, Carasel, Creole) were our favourites. Belgium chocolate is famous. World famous. Some say they beat the Swiss chocolate. Well, even though nice looking and tasty, I must say that it's still not a competition for Swiss chocolate so far. Not as creamy, not as milky, not as smooth. But it's a nice shop. A makes very very nice gifts. But to treat ourselves I have to say a one-time visit was enough though.
The Chocolate Line was such a cool place to visit. They make really cool chocolates and made a Yuzu chocolate voted best in the world this year. They have also made "official" chocolates for the Rolling Stones. The chocolates are very unique with interesting combinations and presentation. They also had regular chocolates, bars and gifts. Honestly, it was a bit overwhelming for me and I didn't know what to do or where to start. How lucky that Julius was the one to help me/us. He was so patient and offered his suggestions and even when another patron was being impatient and rude, he made sure to make me feel like the top priority. I felt like I was at some high end clothing store and he was my personal shopper. He was great and his suggestions did not disappoint with interesting and unique flavors. My husband is not as adventurous, but definitely tried all suggestions. The Yuzu chocolate was very good and I'm glad we got two! I would come here again! Thanks Julius!
What a cute shop! This shop offers so much! You can see the production line for chocolates and check out how chocolates are processed/made. There is a wide range of single origin chocolates to choose from and the service is top notch friendly! It is very busy here but they are also adequately staffed to serve the customers. The window display is absolutely adorable and the decor feels welcoming and homey. I highly recommend this shop! Get some chocolates, too!
If I could give this place a 6 star I would. Best chocolates, best service. Every chocolate is a piece of art and tastes heavenly. I purchased from several shops in Brussels, Ghent and Bruges recommended by locals and none of them compare to the Chocolate Line. I wish they had a store in Montreal. Do not hesitate to check this place out. You won't regret it.
For my money, the best chocolate shop in Bruges. Any flavor your heart desires, including sake, coca cola, and hemp, as well as your more traditional pralines and ganaches. This shop is especially fun as they have cool displays and you can see them making complex creations in the back. Staff was efficient and used to tourists. I had a few to share on the spot and was a little bit nervous about my take-home "My Way" box as our pieces melting on our fingers... however, my box held up well throughout the rest of my un-climate-controlled travels and an extra week in the fridge at home. Delicious stuff-- try the Miss Piggy, Havana, and Asian Confetti. I would hit up The Chocolate Line for interesting gifts (for yourself or others), Neuhaus or Dumon to try more traditional high-end chocolate, and the touristy street by the Grand Place to grab treats to give away to friends and coworkers.
This was such a cool place to visit. You smelled the chocolate the moment you stepped inside. Why? Because they were making the chocolate in front of you!! The chocolate came in a nice variety and selection. It was OMG good!!! The service was helpful and busy!! read more
The Chocolate Line is a highly rated chocolatier in Bruges. It's in the city central and very easy to find. On the right side of the store is a bar to order coffee and drinks including their drinking chocolate. It is a very decadent cup of hot chocolate. While it doesn't come close to what France has to offer, it hits the bar on indulgence. The chocolate shop has bars and confections for sale along with cute gift sets. We bought an assortment of individual chocolates, a couple of hazelnut chocolate bars; and then a neat gift pack of their homemade take on candy bars (Twix, Snickers, and Mars). I found the chocolate here to be considerably sweeter than other shops. While it wasn't my favorite, they did a great job in creativity. Prices are steep but it's not everyday you're in Bruges so splurging is okay. read more
8 months ago
The Chocolate Line was a very unique chocolate experience in Bruges. There are plenty of chocolate options for everyone. The storefront is beautiful; you can tell that it is the most famous chocolate shop in the city, but I do have to say that because they get so much traffic and are so famous, you lose that elite exclusivity/luxury feeling. I also didn't receive the best service when we were making our choices. The woman barely gave me the light of day, and she just wanted to charge my card. Additionally, a note to add: they don't provide samples. read more
Skip the chocolate tour and go here to see people making chocolate, learn a little about the chocolate making process, and buy some sweets. My seven-year-old daughter loved buying the number seven out of chocolate and chocolate lip balm. read more
I never knew one piece of chocolate could be so unique . This place makes chocolate an art with unique combinations and beautiful artistry . You can watch the chocolatier make his creations Helpful staff . We got a bag and sampled a few . Amazing flavors and so smooth . All I can say is yum read more
2 years ago
Whoever says "meh" to chocolate hasn't been here. With so many fresh praline and plain chocolate options, including beverages and some throw back candy-bar copycat style packaged treats you are sure to find yourself a lil something something. Or, several somethings! Normally I'm all about the plain chocolate options but this place has some unique flavors~ Banana caramel praline? Yes. Coffee praline? You bet. Yuzu (orange) Yuuuup. read more
The Chocolate Line has been one of the more established chocolatier in Bruges. I first visited Bruges in 2008 and read this is one of the chocolate shops known for experimenting different flavors. Now 16 years later they're still at it. The shop itself has gotten much fancier. I imagine due to over tourism and all the hypes b/c this is actually one of the finer chocolate shops in Bruges vs. many just look fancy but no quality. They're constantly changing flavors. We bought two sets of the 100g I think boxes and filled at least two dozen chocolates. My favorite was the "Deadly Delicious", a dark chocolate shell in the shape of a skull with blueberry and currant filling. I will say most of flavors are spot on and it's fun to try spices and flavors that you normally don't associate with chocolate. However, the the flavored centers are either praline (a bit on the gritty side, i prefer smooth) or liquidity jelly, not as refined as I'd like. the chocolate shell can be more velvety too. I do think this place has become overly commercialized over the years. Nonetheless, it's a fun visit to the shop. I usually don't promote another brand in my reviews. I'm a dark chocolate aficionado and I can't help myself here... for high quality chocolates especially dark chocolates with smooth velvety pralines i recommend Galler Chocolate. read more
4 years ago
This place here is a popular spot. Chocolate, Pralinés and sweets as far as you can see. Went in to buy a good load of different Pralinés. And yes, they do look like pieces of art. Well, they are. Wonderful designs. A real feast for your eyes. There are countless options and countless different fillings. Chocolate, caramel, creamy, fruity etc. We weren't really a fan of the fruity ones (Framboise, Appeltje). So the classic chocolate-filled pralinés (Arthur, Carasel, Creole) were our favourites. Belgium chocolate is famous. World famous. Some say they beat the Swiss chocolate. Well, even though nice looking and tasty, I must say that it's still not a competition for Swiss chocolate so far. Not as creamy, not as milky, not as smooth. But it's a nice shop. A makes very very nice gifts. But to treat ourselves I have to say a one-time visit was enough though. read more
1 year ago
7 years ago
1 year ago
7 years ago
The Chocolate Line was such a cool place to visit. They make really cool chocolates and made a Yuzu chocolate voted best in the world this year. They have also made "official" chocolates for the Rolling Stones. The chocolates are very unique with interesting combinations and presentation. They also had regular chocolates, bars and gifts. Honestly, it was a bit overwhelming for me and I didn't know what to do or where to start. How lucky that Julius was the one to help me/us. He was so patient and offered his suggestions and even when another patron was being impatient and rude, he made sure to make me feel like the top priority. I felt like I was at some high end clothing store and he was my personal shopper. He was great and his suggestions did not disappoint with interesting and unique flavors. My husband is not as adventurous, but definitely tried all suggestions. The Yuzu chocolate was very good and I'm glad we got two! I would come here again! Thanks Julius! read more
2 years ago
4 years ago
What a cute shop! This shop offers so much! You can see the production line for chocolates and check out how chocolates are processed/made. There is a wide range of single origin chocolates to choose from and the service is top notch friendly! It is very busy here but they are also adequately staffed to serve the customers. The window display is absolutely adorable and the decor feels welcoming and homey. I highly recommend this shop! Get some chocolates, too! read more
If I could give this place a 6 star I would. Best chocolates, best service. Every chocolate is a piece of art and tastes heavenly. I purchased from several shops in Brussels, Ghent and Bruges recommended by locals and none of them compare to the Chocolate Line. I wish they had a store in Montreal. Do not hesitate to check this place out. You won't regret it. read more
For my money, the best chocolate shop in Bruges. Any flavor your heart desires, including sake, coca cola, and hemp, as well as your more traditional pralines and ganaches. This shop is especially fun as they have cool displays and you can see them making complex creations in the back. Staff was efficient and used to tourists. I had a few to share on the spot and was a little bit nervous about my take-home "My Way" box as our pieces melting on our fingers... however, my box held up well throughout the rest of my un-climate-controlled travels and an extra week in the fridge at home. Delicious stuff-- try the Miss Piggy, Havana, and Asian Confetti. I would hit up The Chocolate Line for interesting gifts (for yourself or others), Neuhaus or Dumon to try more traditional high-end chocolate, and the touristy street by the Grand Place to grab treats to give away to friends and coworkers. read more
This is the kind of chocolate shop you won't see at they airport, so definitely stop and make your pick when you're in either Brugge or Antwerp. (At least when I flew out of BRU I didn't see it). One of the best chocolate shops in Brugge apparently. Tons of different and unique flavors of different ingredients, not just your typical ganache, caramels, or nut fillings, instead they have flavors like matcha, calamari, lemongrass, and berries, with cute colors, shapes and sizes. No matter what you get, they will literally melt in your mouth! read more
3 years ago
This place is a MUST for chocolate lovers. As soon as you walk in, you get a mini exhibit of how they make chocolate (and if you're lucky, there will be someone actually working on something fancy, like rolling chocolate onto a cake). The founder Dominique Persoone also has a very respectable outlook on business. He pays fair wages to the countrymen from where he sources supplies. And the chocolate is made with the best ingredients possible. The store section is a bit daunting. But here's a tip - start in the back where they sell chocolate by the pound, and then make your way up to the pralines and prepackaged chocolates in the middle, and finally end all the way in the front where they have their super wacky pralines with out-there experimental flavors. I believe it was €5 for 3 pralines. The ones I went for: -Italiano - with balsamic, tomato and basil -The Deadly Delicious - shaped like a skull with hazelnut and raspberry jelly -And just a standard dark chocolate one as a control They had some crazier flavors, like a "cannabis" one with hemp, a Cuban one with Havana leaves, and an Asian one. I wish I could've tried them all! read more
Chocolate was very good but i am downgrading a star due to pricing. It was 66 euro per kg double or triple others. It was very good but not worth the high premium. I liked that you could see the chocolate sculpturer. read more
10 years ago
Based out of Bruges with a location now in Antwerp and chocolates offered at elite shops and restaurants throughout Belgium, The Chocolate Line by Dominique Persoone is considered by some to be one of the most innovative Chocolate Shops in all of Europe, a quick look at her collection showing influences coming from East and West with Historical favorites equally well crafted at a price that proves a bargain considering the quality of each tablet, praline and truffle. Smaller than many of the country's elite chocolatiers, the store bordering on 'crowded' with glass cases lining one side, shelves on the other with a workshop behind the counter in back, those entering The Chocolate Line are immediately struck by the sheer variety of options and with several different boxes available the question becomes one of personal preference and just how much each guest chooses to splurge. Open until 18h30 seven days a week, a bit later than Dumon or The Old Chocolate House with a better selection than both, temptation at The Chocolate Line comes in several forms with pralines being the most prevalent, the newest collection taking a look at the flavors of the world with a particular focus on China and India but also with items as unique as Chocolate infused with Tomato and Basil called the "Italien." Offering several unique molds for the confections, some shaped like Buddha, Apples or Corncobs truly ornate, flavors ranging from Dark Ganache to Lychee and Ginger were particularly intriguing, the Saffron Curry as bold as might be expected while Pure Criollo was spicy without being too much so, the best bite of the group coming from the Walnut topped Milk Chocolate with a bittersweet interior, though the white chocolate Nougat was also quite great. read more
During our visit to Brugge, we visited several chocolate shops & The Chocolate Line was my fav. The shop itself is very quaint & they have countless types of Belgium chocolates ... & all delish! My fav was their white chocolate & prailines. Great tasting chocolate that is moderately priced & the service was friendly! A 5 Star Experience! read more
Alright, I wrote in my original review that they didn't seem to have all the flavors that others had mentioned, so perhaps they rotated them. I WAS WRONG. They just have so many damn chocolates it's impossible to see them all when it's packed inside! A return trip with less crowds bore much sweeter rewards. I literally ordered a DOZEN different chocolates I'd not even noticed my first time around. Here's a quick rundown: Miss Piggy - Great if you love bacon. Atlanta - Tastes EXACTLY like Coke. It's freaky, like Jelly Belly buttered popcorn. Sake - All kinds of amazing. Espelette - Chili peppers. Not spicy at all. Maybe a twinge on your tongue. Green Tokyo - Wasabi! Havana - The only one I didn't care for. Tasted like smoked wood. Provence - Lavender. Like eating tasty flowers. Earl Grey - Perfection. Tea chocolates are my favorite. Bangkok - Lemongrass. Weird, yet kind of refreshing. Good palette cleanser. Madam Butterfly - Japanese Shiso. Just try it. Marrakech - Mint leaves. Perhaps the best of them all. Creole - Delicious, delicious coffee. As if this massive list weren't already proof, it's worth it to just go nuts and try everything. :-) read more
Supposedly by comparing Belgium chocolate versus American chocolate like Hershey's chocolate, the Belgium chocolate has a better Quality = Ingredient + Preparation. Hence shops like The Chocolate Line. Iron Chefs, I mean Chocolate Chefs... today your ingredient is Belgian chocolate presented to you from The Chocolate Line... It's a slightly dim setting in the shop. And part of the counter is shielded by high glass stacked with many pieces of chocolate and in various forms on display. Two things hit you in this small shop. The first is the LINE of people! Any more and one would be out the door waiting. People are blocking the view of the chocolates. If you really want to see and experience, one has to be patient or if pressed for time squeeze in there rudely yet politely. The second thing one notices is the array of all the different chocolates scattered around, not just behind the glass display but on the shelves in the open also. Everything from sampler boxes to molded figures. I'm here because I love chocolate and I heard like all the other tourist and that one local on line that the Chocolate Line is good. Is The Chocolate Line chocolates worth it? By comparison to "Hershey's"-like chocolates? Of course, yes, to chocolate lovers like myself but compared to all the other renown Belgian chocolatiers, you're not going notice much of a difference side by side except a little in the flavored ones like Bacon and Earl Tea. It's about the craft of the quality... So, sure, smooth, no side taste, creamier and richer. Yes. read more
8 years ago
8 years ago
This place is a gem. Walking in town asking everyone for the best chocolate store in Bruge but there were so many opinions. I arrived here by accident and loved the set up. They had a cute walk in short display of how chocolate is made. At the end of the display you can see a chef making the chocolates. Once on the other side of the store you see a plethora of options. I picked the salted caramel 1 for 0.70 euros and I must say it was splendid. It was very expensive chocolate but it tasted fabulous. It's really good for a taster in Bruge but not a buy a whole bunch for friends and family. Just go to the supermarket for that. read more
I am a fan! This chocolate place has so many interesting flavors and they are sooo good. I really like the Asian confetti and also Deathly delicious. But I wish I could try try them all. I really love when creativity meets food and this chocolate place is really packed with creativity. read more
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