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That's It Market

4.1 (381 reviews)
Closed • 10:00 am - 12:00 AM (Next day)

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THAT'S IT MARKET ATMOSPHERE

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Moderate noise
Divey

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Recommended Reviews - That's It Market

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I seen this skull on my social media feed by the water in SF when they were lighting up the Bay Bridge
Juan V.

Some foods seems like it has already been mastered but out of nowhere comes food which either got created or just a fusion of the same dish .Some just hack or tweak the dish. San Francisco is always on the cutting edge of art, technology and food. No other neighborhood in San Francisco has the innovation of the Mission District has created. Sandwiches in the Mission District have influenced sandwich spots in Brooklyn . San Francisco Mission District also draws inspiration from countries of Latin America, Europe, and Asia. There is a place which has tortas which are another way of saying sandwich in Spanish . The sandwiches at this Mission District spot was shown and enjoyed by the late Anthony Bourdain . It's located on Mission street on the corner of 23rd street and it's called That's it Market ( on Mission street not Market street) . On a Spring stroll on Mission street I landed at a place which was always a corner store for me to grab a beer and a sandwich. This place has definitely has gone very viral since the late Anthony Bourdain episode . If you know the Mission then you know this is the place for a kitchen sink torta. They have the Hawaiian Torta and the Mixed Torta. I came for the Ultimate Cubana torta. This massive sandwich had everything to help you with a hangover. It was savory and had lots of combinations of flavors from beef Milanesa, Ham, Hotdogs, Chorizo, bacon , avocado, queso fresco and sour cream. When it comes to sandwiches this is a true San Francisco giant. On a Spring stroll also known as an "expedition" to a corner store in the "Mission"where inside the have a grill and a "kitchen" making tortas like the Cubano Torta which showcased on national" television" Been going to this corner store in The Mission for "years" among "peers"one day I saw episode with were Anthony Bourdain "appears" and having his Cuban torta with a few "beers"

Dayton W.

Tortas a very underrated after-the-bar food, and sitting at the "chefs table" watching him cook it mellowed me out for the rest of the night. Great touch. You can pick from an option of what seemed like 100 different meats and my sandwich came out to 16$, and came out very fast. No complaints here, go out in the mission and end your night here. Thank me later

Cubana Torta
Tiffany F.

I don't know if I just got unlucky but their Cubana torta and steak quesadilla were both extremely underwhelming and bland. I know this was one of Anthony Bourdain's spots from back in 2008 and I finally ordered it to try it. Their quality has been absolutely shot down because there's no way this is the same spot. This review is for a delivery order so I don't have details on service/ambiance. The cubana torta was unbalanced, the lettuce was lacking and tasted old. The beef Milanesa was underseasoned. The best parts of the sandwich were the hotdog and bacon because those were the only things that had flavor. The bread itself was extremely greasy on the exterior. The egg was overcooked to the point where it was so rubbery. My torta wasn't toasted or constructed well either. When I look at other photos of the same sandwich from this store the difference is night and day. The steak quesadilla is not steak. It's just the same beef milenesa. I ordered it expecting it to be steak as the description says but instead it was just a ground beef patty essentially wrapped in a really thick tortilla. The flavor of the tortilla was good and that's probably the only decent thing, but it was a bit dry. The salsas were also bland, there was 0 spice in both the green and red salsa. Also my red salsa was barely halfway filled. Overall a really disappointing experience for a spot I was really excited for.

Becca H.

This is a hole in the wall kind of place! It is located in a bodega/corner store. It's specialty are tortas (mexican sandwiches). They give you a bunch of different options for protein. It's a really big sandwich and I recommend stopping here for a yummy sandwich!

Torta Cubana. Packed with protein!
Denzel T.

I recently checked out That's It Market during a venture into the Mission. I've passed by this place often and I always wanted to try their tortas to see if they live up to the hype from their advertisements. I ended up going with the Torta Cubana which is loaded with several types of meat including hot dogs, Milanesa (I went with beef), bacon, ham, and fried eggs/chorizo. This artery clogger was certainly a whopping sandwich! I'd say it's enough food for two people (I ended up saving the other half for leftovers). The sandwich was tasty and filling. I'd probably do without the hotdogs next time since I don't think they added much. The salsa available on the side here is great. Your options include a spicy red salsa as well as a salsa verde. The atmosphere of this spot is unique as it's literally a food stand within a corner store. There are a few stools available to sit at the counter and eat if you'd like. The cashier for the store took my order and my food came out relatively quickly. It was a unique experience that felt a bit more like NYC than the Bay. Solid sandwich overall, I'd recommend checking them out.

Ultimate Cubana Torta
Su T.

Love this place and come here all the time! Hospitable people and super cozy little market with a few chairs around the grill. Go-to convenient store for nice quick pick up of candy, chips, and some buzzballz on occasion. The tortas and quesadillas are amazing and super hearty! It's made fresh! You can call ahead of time and pick up in 15 minutes! I don't think you can complain, especially for the price to portion and quality!

Famous Cubana Torta

Omg I finally made if. I order a torta cubana. It was worth it and delicious . Stop by and say hi to Veronica she is the one who made my food

Tortas getting prepared
Nyla K.

I love a good torta and we were headed to a more popular taco spot down the road but stopped here instead. Wasn't super clean but it is a liquor store and restaurant in one. Don't be fooled, you order with the cashier, not with the person preparing the food. Only bar seating available and was a little surprised they didn't have burritos on the menu. 4/5 Cubana torta with chicken - it's huge! Unless you're super hungry you can split this with someone. Very good and bun is crunchy and very tasty. Red and green salsa available. 3/4 Steak taco - the beef was a bit dry and overcooked but I still preferred the torta over taco. You can buy a beer and drink it so long as it's in a bag. Also very good value for money. Was a cheap lunch for 2 ppl!

Inside the Ultimate Cubana Torta. $18, and a thing of glory. Come hungry, or bring six friends.
John N.

That's it, folks. And it's a helluva "it." Specifically, the Ultimate Cubana Torta will give you the meat sweats and then some. This gargantuan sandwich (I'm not kidding, it's the size of a small loaf) is packed with beef, chicken, eggs, chorizo, ham, bacon, lettuce, a divine aioli, jalapeños, and (for some reason), hot dogs. Somehow it all works, complete with a wonderful complement of spicy red and mild green salsa, served counter side. And yes, the legend is true...the late, great Bourdain once graced this countertop. You can almost feel his presence as you bite into (if you can fit your mouth over it) a sandwich that defies explanation and reigns king of any torta you've ever had. Bring a buddy to share, or six.

Chicken torta Cubano.  Yummy!
Inverleith F.

After a first time delicious Italian Ice from Bernie Bee's, I popped in here to try my first ever torta Cubano. When I said this to the gentleman at the cash register, he was very happy and the woman at the grill asked if I wanted chicken or beef. I went with the chicken, no jalapenos. I went back to the car while hubby was at DiAnda's and dove it. A bit of crunch from the toasted bun and lettuce, tender chicken and some salsa she put on the side. There was a light avocado smear, maybe cotija cheese, tomatoes and lettuce. Overall a nice hearty sandwich from a great local shop. Happy to try another for $10. A big sandwich. The gentleman said that Anthony Bourdain had been there and had the full torta. I can't imagine biting into something that gigantic! Waln the Mission and enjoy the locally owned businesses!

Dean L.

Located on our corner of our Sisters of Mercy at Mission and 23rd, steps before the grimy 24th Bart station nightly crackhead flea market. Not inebriated but I'm back to sample the Ultimate Cuban Torta...right?! "World's-Largest", "Bourdain-TV-approved", "had-the-Huitlacoche-quesadilla-drunk-at-midnight" deal. Put our 1 FKN order in, right after a bunch of 49'ers ordered 5, then 3 batches of tortas. Watching our huevo line cook hustle in organized chaos is cool, but not as sexy as watching my fantasy Mami Tita sway to the beat of Gloria Estefan's "Rhythm is gonna get you" while managing 10 huge tortas. He's a BadAss though. Toasted French bread, Chewy beef steak, breaded chix, dogs, bacon, egg, lettuce tomato, hint of chiles, ton of mayo and avo does it right. The sanwich is great, toasty, moist with fats, flavorful and the perfect food if living next door to a dispensary...or a Cross-Fit gym. Every two years should do it if you're under 50. Twenty bucks does it. Get a bottle of 1800 Cristolino while you're at it to wash the grease down.

Milanesa torta
Deyma C.

First time coming to try out the FAMOUS location! Location is nearly 20minute drive from the piers..... it is in a very sketchy area where we seen crackheads everywhere, people shooting up drugs down the block. I do highly suggest of being aware of surroundings especially due to limited parking. We did come on a Sunday and had to park nearly 3 blocks away. Aside from all that. Staff is super friendly. Our cashier did mention the cuban torta does have alot but their milanesa torta is very well known! I must say yes it is somewhat greasy but cook adjusts your torta to your liking. It taste AMAZING! Worth the drive! GREAT STAFF.!!!!

Ultimate Cubana
Kevin T.

Stacked tortas for an incredible price. This is a great pick for a cheap, casual, but tasty lunch to-go. After passing this place so many times walking around the mission and the 24st Bart station, I finally got a chance to try this place out. The prospect of the world's largest torta was simply too appealing to pass up. I was picking up some sandwiches for a picnic and was able to call ahead to put an order down. Service was quick and polite. They take credit / tap to pay. There's a small bar inside to get situated if you want, but I'd say it's a takeout kind of situation. We got the ultimate cubana and the milensa. Portion sizes are massive- each could easily serve 2 meals, and they did. Comes with red and green salsas.

ultimate cubana

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15 days ago

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3 months ago

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7 months ago

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6 months ago

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5 months ago

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5 months ago

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11 months ago

Torta de milanesa de res with the toasted bread and the saucy sauce. Gold vibes. What else could you want?

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1 year ago

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2 years ago

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5 months ago

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1 year ago

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7 months ago

Love their tortas! I always get the milanesa de res - so good :) Absolutely love their bread!

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10 months ago

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3 years ago

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8 months ago

The tortas are incredible. I highly recommend you get the fresh hot salsa that comes with the tortas. So gooood.

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4 years ago

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2 years ago

Legendary cuban sandwiches bigger than your head, hella friendly staff, quick service.

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8 years ago

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That's It Market Reviews in Other Languages

Ask the Community - That's It Market

What is/are the "alt-meat options"?

No idea. I only ate there once and I thought that they're so called Cuban sandwiches were just absolutely horrible and expensif horrible and extremely greasy. They were not like any Cuban sandwiches I've had.

Does anyone know if they sell their Cuban rolls individually?

Yes they do

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K & L Wine Merchants - K&L

K & L Wine Merchants

4.4(541 reviews)
2.0 mi•SoMa
•$$

I have nothing but good things to say about their retail business. They have lots of rare and…read moreharder-to-find wines. They are a great retailer, very knowledgeable of wines old world and new. They have a fantastic selection. My issue is with their auction business, which I think they have very little they can do about it as they are taking the word of the sellers that the bottles have been properly cellared. Multiple Aubert Chardonnays (2014-2017) bottlings, top end, have been clearly past their prime despite being in the start of the prime drinking window, and one bottle that was very tired. So it seems to be less of the "rare bad bottle" problem and more of a systemic issue with some of their sellers. I'll change this review if other such start-of-the-prime-drinking-window bottles through K&L prove to show they are drinking well and increase the ratio of good to bad items. I have a lot more of these bottles to test. Edit: may 2026 - a few more Aubert Chardonnay's going back to a 2018 Eastside were opened and we're all spectacular, crisp and peaked. Our stats are much better now on the aging of chards through the auction. Changing to 5 stars.

Large scale wine and liquor store. Conveniently located within walking distance for me. Clearly…read morelabeled signage so you can find what you're looking for. Needed some vodka and was able to find what I needed within minutes. I didn't really shop around, just went for what I needed, but they seem to have a solid selection. Friendly check out staff

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K & L Wine Merchants
K & L Wine Merchants
K & L Wine Merchants - Example of tasting list

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Example of tasting list

Arlequin Wine Merchant - Cheers

Arlequin Wine Merchant

4.2(211 reviews)
1.6 mi•Hayes Valley
•$$

Date night with a good friend long overdue deserved a perfectly paired bottle of red. Still fairly…read morenew to reds, I asked the gentleman to assist with a recommendation. The person who assisted us was friendly, patient, helpful with our request and navigated us to a bottle based on his suggestion. He provided a history of its origin and the reason he recommended it. He provided a suggestion based on a white for the same pairing. I appreciated him offering an additional option, allowing us to decide based on preference and willingness to explore a bit further. We went red and were satisfied with our selection, happily finishing off the bottle during our time at Arbor - next door.

Stopped by Arlequin Wine Merchant to pick up a nice bottle of wine for a family dinner and honestly…read morethis place made the decision both exciting and difficult in the best way possible. Their wine selection is huge, with bottles from all different regions and price ranges. The staff were extremely helpful and welcoming, taking the time to answer questions and give recommendations without making me feel rushed or overwhelmed. I ended up going with this beautiful bottle of Chianti Classico and it definitely felt like a great choice for the occasion. The shop itself also has a very calm and cozy atmosphere that makes browsing enjoyable. You can tell this is the type of place made for people who genuinely enjoy wine, whether you're experienced or just trying to find something good for dinner. Definitely a spot worth checking out if you're looking for a quality bottle of wine, a thoughtful recommendation or just want to explore something new.

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Arlequin Wine Merchant - Wine!

Wine!

Arlequin Wine Merchant - Cheers

Cheers

Arlequin Wine Merchant - Champagne

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Champagne

Reno's Liquor Store - Sodas 9/21/24

Reno's Liquor Store

4.7(67 reviews)
1.6 mi•Potrero Hill, Dogpatch
•$

Large selection of candies and snacks that I don't see often. I'd reccomend coming here! super kind…read morestaff as well

After running an errand around the corner, I was thirsty and snack-y... you know, craving something…read moreto munch on. As I walked to my car, my mouth became parched so I walked in and saw a great number of refrigerator cases. After you pass the cashier area, you'll see a substantial freezer unit with a variety of ice cream bars and pints. I passed several cases of beer and malt liquor varieties (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=24&select=d6-EOdTISH24Z5GoVk3dpw) before reaching the non-alcoholic beverages along the back wall (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=24&select=MzwmzFFyV5J_2y_XG2AufA). It took me a while before I settled on this (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&select=rQkPgEC4bCSYltVjXUj_og). In heading out, I noticed the substantial chips and snack bags (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=24&select=w8lpu14g1uB6YAIG4eSncg) on my way out and grabbed a small bag for later. Besides what I mentioned, I noticed that there was a variety of tobacco products behind the counter. The store is sandwiched between a breakfast place and a corner bar so their variety of products make sense. There are a number of businesses across the street (framing and furniture, I believe) as well as restaurants scattered around the area. Normally, this store type would rate a four for me but I was happily surprised with my interaction with the cashier who was very laid back and cordial. After wishing him a nice weekend, he surprisingly replied with enthusiasm, "You too!". When I'm able to leave a business with a smile and a warm heart, the fifth star is earned in my book.

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Reno's Liquor Store - Hit the spot.

Hit the spot.

Reno's Liquor Store - Beer and malts fridges 9/21/24

Beer and malts fridges 9/21/24

Reno's Liquor Store

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Union Square Wine & Spirits - Union Square Wine and Spirits. Close to Union Square.

Union Square Wine & Spirits

3.3(23 reviews)
2.5 mi•Union Square
•$$

The store has a great selection of wine and liquor in a convenient location close to Union Square.read more

I had a very concerning experience here on April 5, 2026 (Easter Sunday). After having a meal…read morenearby, I briefly stepped inside with my small 4 lb Yorkie after asking for permission. I did not touch any merchandise and only looked at the wall of drinks. I was inside for a short time and thanked the staff as I exited. As soon as I stepped outside, I could hear staff speaking about me. When I responded, the situation escalated quickly. Two individuals approached me and began yelling aggressively, repeatedly calling me a "thief" and using other hostile language, despite the fact that I had not taken anything. One individual came very close to my face and pointed at me, while the second moved toward me and my dog in a way that felt threatening. During the interaction, my business card was thrown to the ground and kicked toward the curb. The situation became intense enough that I experienced a physical stress response and had to call 911. Emergency services responded, and the incident is documented with a police CAD report. I also have video of the interaction. After emergency services arrived, the individuals returned inside and closed the store shutters. This experience felt completely disproportionate to the situation. Based on this interaction, I would not feel comfortable returning.

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Union Square Wine & Spirits - Location of liquor store in review

Location of liquor store in review

Union Square Wine & Spirits
Union Square Wine & Spirits

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Fred's Liquor & Groceries

Fred's Liquor & Groceries

4.2(36 reviews)
1.9 mi•SoMa
•$

Sorry Fred! Forgot to write a review. Awesome place! Opens right at 6am so you can grab your…read moreliquor. Or in this case champagne for morning champagne showers. AMAZING selection. I was VERY VERY surprised. Caught me off guard at the selection he had. The prices were fair as well. Didn't gouge me just because it was probably the only place that had what I wanted. Definitely my go-to spot for liquor whenever I am in town from now on! When you run out of dranks...who do you call?? FRED!!! Thank you Fred for your hospitality. By the way. Read some of the signs he has posted along the wall. Hilarious. Oh and side note. If you are looking for a place with an EXTENSIVE selection of whiskeys and bourbons......Look no further. Just ask Fred!

My son in law wanted to grab a few beverages so we stopped here last Saturday evening. They do have…read morea decent selection for such a small place but the prices are outrageous, even for SF. He purchased a tiny bottle of Jim Beam for $8.99 while although pricey was the only thing een close to reasonably priced. He also got a 2 liter of Diet Pepsi that cost $6.99 and a 12 pack of white claw which they charged him $34.99 for. So $55 for those three items and then afterwards he said he was told his total was seventy something dollars and he had paid in cash. I would definitely not come here or recommend it and if you do, please check the prices, check your receipt and check the total amount you are told very carefully.

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Fred's Liquor & Groceries
Fred's Liquor & Groceries
Fred's Liquor & Groceries

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That's It Market - beer_and_wine - Updated October 2026

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