I've had the opportunity to visit many different Target stores in my life. I was thrilled when it was noted that this would be one of the largest Target stores in the region! I was thrilled we would be getting a high quality, new fangled, Disney store crested Target. I was thrilled we would be getting a Target at all.
Jump to the opening - this...? This is supposed to be a large Target? Certainly, the building housing it is massive...but the sales floor is one of the smallest I think I've ever been to. My best guess - most of the space is being used for the drive up warehouse. Of the 40+ spots for it in the parking lot, I've seen it being used a total of 3 times. 2 of them were me. This seems wasteful and lacks an understanding of actual guest experience.
Another misunderstanding of guest experience? Assuming that because on paper our area is demographically mostly old white people, this is who will be shopping here. There is no Disney store and the seasonal section that would be geared toward young people, families or kids is almost non existent. The entertainment section is bizarre and the toy section is plentiful, but confusing in its organization.
Last but not least - groceries. I don't know why I had it in my head that this would be akin to a super target (which is the best, because deuces wallyworld). Maybe because they were so vocal about how large the store was going to be? But this grocery has some of the worst selection I've ever seen, even for a small target. As someone who consumes mostly plant based items, target has always been my go to because they have historically carried affordable, delicious, plant based options. This target offers the absolute bare minimum. This is BEFORE the whole stupid orange anus DEI removal garbage. I liked being included, thank you very much. Do you know how hard it is to snag impossible meat from here? Yeah guys, people would like you to carry more plant based options (but not that rockstar brand...I didn't stop eating meat because I didn't like the taste).
Other honorable mentions:
- The Ulta section takes up too much space. There is an actual Ulta store within walking distance, so I'm not sure why on earth this was added.
- there is no grab and go snack section. Sure, there is a Starbucks, but maybe I want popcorn and a Diet Coke? It would be cheaper, that's for sure.
- the self checkout section on the right side (or left depending on the direction you're facing) is ALWAYS closed. I get it, the store is never busy anymore because the company missed the mark. But sometimes I park on that side.
It's been open almost six months, so I feel pretty confident that I've been enough times to adequately review. I'll give it two stars because it's still better than Walmart. read more