I've passed by this shop so many times but never gave it a second glance. Finally I was visited by…read morenecessity; one of my shoes was starting to "talk" by coming apart. This made walking around Copenhagen very annoying! There were four groups of ladies looking at and trying on shoes so at first I was mainly staying out of their way and peering at the merchandise over their shoulders. It's a roomy store but I was feeling anxious. When I finally found a boot that I liked, the man behind the counter was happy to find my size. I tried it on, then hemmed and hawed a bit over how tight it was.. he offered to get me the next size up and that was unfortunately too large. He mentioned that this brand tended to run a little tight but the material would give a little. While I thought about it, he went to assist the other ladies and I didn't feel pressured to buy at all. He brought me another pair of boots to try but I finally decided to get the original pair that I picked out. When I got to the register I asked him to throw out my old shoes, but first he offered to repair them. That was very kind; although he realized how bad the damage was once I put them on the counter. He tossed them for me and even went outside to spray my new boots before I put them on, saying that it might be raining later that day and it would protect the material. Excellent service that I have not seen in many shoe stores anywhere, especially not Denmark.

If you live in the US don't order from here or you get crazy expensive customs duties they don't…read moretell you about upfront and then when you try and email them they never ever answer

Terrible customer service and deceptive practices--…read more I ordered a pair of shoes and paid a high shipping fee. About a week later, DHL contacted me saying I owed a large amount in import duties before they would deliver the package. When I reached out to the company, they basically said it wasn't their problem and pointed to their terms and conditions -- where, buried in fine print, they claim they're not responsible for such fees. Most reputable companies either include import duties in the price or clearly disclose them before checkout. Instead, this company hides that information deep in the fine print, knowing that most customers would think twice before buying if the true cost were clear upfront. It is incredibly misleading. Thankfully, my credit card company immediately recognized the issue and refunded me in full.

Walked in and overcome with glee to see all the beautiful and original shoes! So fun! We had the…read morebest time trying them on and left with shoes and some of the fabulous clothing they have. This store (and wonderfully warm staff) is a gem!

Saw a few of these shoes at another store and made our way over here. Wow! So many colors in a…read morenumber of styles using African wax fabrics. Evidently the shoes are all hand made and oh are they fab. All kinds of fabulous colors and patterns- yes, please. When we visited, credit card machine wasn't working, sadly, so bring cash! Lovely shop owners.

Finally found the exact boot I've been looking for, and the only questions remaining were what size…read moreand what tread. The very knowledgeable lady took plenty of time with me finding exactly my right size ("it needs to be very snug, the width will stretch with time"), and exactly the look and tread I wanted ("in the end, you must listen to your heart"). One week later, I'm still so happy I stumbled in to this beautiful little shop.

Beautiful shoes! Very comfortable and nice finishes. I visited after getting completely soaked and…read moreleft really happy to walk on the rain again. The owner is very kind and even gave me some tips to take care of my leather shoes after the rain. Maybe a bit pricy but totally worth it.

From the owner: Hooha started out as a wholesale company, selling printed t-shirts to a lot of fashion stores…read morearound Denmark. The company developed to be a retail company selling mainly sneakers & clothing for both men and women. Now we are known as one of the best shops with latest trends in sneakers for men & women, as well as menswear clothing.

If you are looking for high end shopping, this 5 story plus a basement department store is for you…read more Everything here is outside of my budget, but it didn't stop me from coming in to check it out. This store pretty much carries all the top name brands of clothing and home furnishings including the Japanese brand, MUJI (first time seeing MUJI items in person). On the top floor of ILLUM is a coffee shop named Original Coffee which overlooks the square/courtyard of the Strøget Shopping District. If you are looking to do some high end shopping or want a great view at Original Coffee, check it out.

Summary: Department store with some interesting brands worth browsing. Slightly smaller but…read morebetter curated than Magazin. Enjoyed Holm's Kaffeebar while I shopped around the store. Atmosphere: Everyone's going to have an opinion on this. I would say, this department store is between Macy's and Sak's in feel (Use NYC as reference). If you're from Asia, it's a bit like a Sogo, with "cooler brands", but not uber-trend. Curated, slightly higher price point than Magazin, which I think of as a Macy's, but a lot of overlap. While both have a coffee shop, somehow I like the format of how they worked it in better here. Check out: Bags: There are two bag stores on the ground floor that are worth checking out. Veloris is a Denmark brand. Very masculine very leather. Not my deal, but I could see someone really wanting this particular look. There is another little separate purse brand. Quite structured. Worth a look. Lingerie: Better selection, particularly of Simone and Perele. I can't say it's larger. It's simply better curated. Other floors: A lot of British brands. I quite like. They had a few nice Dune pieces, which I had not seen at the other stores. Swimwear: This is where the store got me. They have two brands I hadn't seen at other spots. Relative to American stores that are all skimp and no help, the design here is more practical, even in the two pieces. Staff: I found everyone very professional and friendly. They stayed close to the dressing room area and were available for changes in sizing. This speaks to the organization of the store, i.e. the right number of people for each little alcove.