What a cute store! This is definitely not your…read morerun-of-the-mill consignment shop. They are organized, clean, and priced fair. They have everything from infants to teens/young adults and even maternity. They always have a sale going on, which makes my wallet happy! I always check here first before buying anything at full retail price. Clothes, uniforms, toys, gift ideas. Definitely stop in!

Really cute place, and the people working are always friendly and helpful. I recommendread more

Classic, quality children's clothing. Staff is professional, friendly and knowledgeableread more

Me gustó su variedad calidad y la atención y variedad de prendas fragancias y joyeríaread more

I spent $200 here, found some cute things. They have great stuff and a cute "husband waiting area"…read more The two stars is the service. We travel all over the country...in small resort towns/communities like this you get one of two experiences 1) they make you feel welcome, like you live there...and it makes you want to live there! Or 2) You are a tourist and we can't be bothered. Two of the employees, a tall older lady...and a younger gal stood in the middle of the clothing section complaining about how crowded the store was, and how they couldn't wait for the sale to be over. Ummmm what? There were four of us shoppers (didn't know one another) all looking at one another like "They can see us right?" Another gal had questions about some art on the wall, and she could not get anyone to help her. I had 10 items to try on, you can only take 5 in...so while I was trying on the first 5, the sales woman kept apologizing to those waiting saying "she has a lot of stuff, so sorry" Sooo I didn't try on the other five. Bought three of the first 5 and felt very rushed. Bottom line I think the locals and their family/friends keep them busy enough, so no need to worry about the tourists. That's the vibe. The sales team needs to be a little more aware that we are in the store for an experience, not because we have nowhere else to shop.

I was in need at premie coming home outfits for my twin girls at the last minute. I called and she…read morehad pulled several options to the side for us. I walked in and told her who I was and she was the most welcoming and sweet woman. I will hands down shop here for my girls special events.

If I were a wealthy young yuppie with babies, this is where I would buy all of their clothes and…read moretoys and items of other natures. And that pretty much sums this place up! Babies whose parents shop here will be well dressed, preppy little ones in cute outfits, bright colors, and nice fabrics. The also sell everything one could need for their child from artwork for the nursery, furniture, toys, diaper bags and accessories, hygiene products, shoes, and even individually created heirloom pieces for special occasions like baptisms. I love this place because it makes having a child look like this perfect little package of joy. If only parenthood were really as beautiful and fun as this store makes it seem. I am sure, in real life, it's actually even better than that! However, for the non-parents out there, this is a good place to plant the seed [pun not intended] in the mind. And for actual parents, this is a nice little haven to make your children feel happy and look happy. That is, if you are wealthy and preppy. :)

Super cute little surf-shot right across from the beach. They've got all the standard stuff plus…read morelots of goodies for the tourists to suck up. I grabbed myself a cute hat. The lady working seemed friendly and was offering help. This is one of the real surf-shops, not the ticky tacky tourist trap selling junk. It looked like they also do lessons/tours, that kind of thing. Definitely worth a stop if you're in the neighborhood!

Bought Hydro Zapper bodyboard with leash 45". What they do not make clear to you is you have 14…read moredays to return items and they will not and do not stand behind their products. I personally went back to the store and showed them the damage with my receipt. Scott the manager lied right to my face saying this board should last a life time to make a sale, before purchasing the body board. It did not even last 3 months. Avoid these liars and con artists at all costs! I will be filing a dispute with the better business bureau. SCUM BAGS.... UPDATE: Owner called me and is letting me exchange the Hydro Zapper bodyboard. We had a few minute conversation. He is making the situation right and standing behind the products he sells. It is much appreciated. I also wanted to take a moment to apologize for going off the deep end so to speak. Thank you

This local boutique has the best variety of high quality trendy clothes! The owner and staff are…read moreall super helpful!! When in downtown Fernandina, check out this fun boutique!

I adore this shop! Always on-trend and super friendly staff!! They put out brand new styles every…read moreweek and have everything you need to complete a fabulous outfit!

Loved this store and found some must have items for my princess granddaughter. Lots of cute…read moreclothes and fun accessories. I will make this a stop everytime I visit Neptune Beach. Next time I will make sure I have more room in my luggage!

DO NOT SHOP AT THIS BOUTIQUE ! If it was up to me, I would…read moreleave a zero star review on this store. You are better off at Target. The owners are rude and snobby, and all the items are cheap quality with a HUGE PRICE TAG. This boutique used to be owned by a super sweet woman but now I just cant stand to shop there.. Again, save your time and just shop somewhere else !!!!

order BF40129121 I bought a set of clothes for my husband 11…read moredays before Christmas, among those clothes, a jacket. We plan to bring that set of clothes to wear on this week's trip. I did not receive the jacket, the tracking number does not make any route or process.. I called customer service today, and Patricia informed me that she has no idea why I didn't receive it and they are going to call another company, she doesn't know when I will receive it. Yesterday I sent a message that no one answered and evidently Bealls does not care about my loyalty as a customer, nor my membership. My husband received his incomplete gift and the lack of follow-up from Bealls is very frustrating, they have very bad customers services, they didn't cared or apologized to me, I asked them to send me an email as a record, since they collected the money, Patricia dind't do it. These experiences confirm to me once again why Amazon is so successful, they have an outstanding service and they take responsibility for what they sell and how they respond to a request, since we can all have errors and losses, the difference is how we respond to that situation. . Bealls will not be an option the next time I shop. I highly recommend do not use them.

4/15. Bealls can run good sales and I can always find something that fits but apparently getting…read morethem to ring up right can be a challenge. The sales help was very apologetic but they said "corporate didn't send the appropriate software for the cash registers to ring it right"...?!??? Seems that something they should have trained on and figured out before the sales started.

We stopped by here also because we needed a couple of souvenir pieces from Jax Beach. This store…read morehas a wide variety of things to look at and purchase. We did well. We bought a Jax Beach frame, a magnet and a pretty red quartz decorative piece. They have decent prices and better quality items. The owner was friendly and helpful. The store is kept tidy and well-organized. There are 2 other souvenir and beach wear stores next to this store.

Huge store. Lots of choices. But what stuck out for me was the service. Tyler was absolutely…read moreamazing. So kind, chatty, and really excited for us to be there and not in an over the top kind of way. You won't be disappointed unless you are a Scrooge.