I have been taking my grand daughter's outgrown clothes to JAX - NEVER again. I felt so special &…read moreMEGAN was not only professional but sooo friendly!!! The store was clean, neat and well stocked. My only regret is - I wish I'd known about "WIGGLE WORM" earlier!! Thank You MEGAN for providing such an amazing service!

What a cute store! This is definitely not your…read morerun-of-the-mill consignment shop. They are organized, clean, and priced fair. They have everything from infants to teens/young adults and even maternity. They always have a sale going on, which makes my wallet happy! I always check here first before buying anything at full retail price. Clothes, uniforms, toys, gift ideas. Definitely stop in!

Classic, quality children's clothing. Staff is professional, friendly and knowledgeableread more

Me gustó su variedad calidad y la atención y variedad de prendas fragancias y joyeríaread more

I spent $200 here, found some cute things. They have great stuff and a cute "husband waiting area"…read more The two stars is the service. We travel all over the country...in small resort towns/communities like this you get one of two experiences 1) they make you feel welcome, like you live there...and it makes you want to live there! Or 2) You are a tourist and we can't be bothered. Two of the employees, a tall older lady...and a younger gal stood in the middle of the clothing section complaining about how crowded the store was, and how they couldn't wait for the sale to be over. Ummmm what? There were four of us shoppers (didn't know one another) all looking at one another like "They can see us right?" Another gal had questions about some art on the wall, and she could not get anyone to help her. I had 10 items to try on, you can only take 5 in...so while I was trying on the first 5, the sales woman kept apologizing to those waiting saying "she has a lot of stuff, so sorry" Sooo I didn't try on the other five. Bought three of the first 5 and felt very rushed. Bottom line I think the locals and their family/friends keep them busy enough, so no need to worry about the tourists. That's the vibe. The sales team needs to be a little more aware that we are in the store for an experience, not because we have nowhere else to shop.

I was looking for a 1st walking shoe for my daughter my mom referred me to stride rite brand but to…read moreno avail the store in Jacksonville is permanently closed and all I was able to find online were rubber soul sneakers (didn't fit the bill). I fell upon this store on a weekend lunch outing with my family and it screamed conventional well made baby boutique so I stopped in to see if I could find what I desired. Honestly, I wish I would have found it sooner. They had a beautiful selection of footwear and the two women that ran it were amazingly sweet and helpful. They sized my daughters foot made sure that they weren't too snug & gave constructive helpful advice. Honestly a great experience. My daughter is now one year I wish I would have known about this place earlier! What they call layette clothing for infants today is an insult to the name THIS place has proper classic layette apparel as well as pretty much any other staple from infants to toddlers. I will be going back I specifically have a itch to find my daughters 1st baby doll and their baby nursery is adorable! But aside from my shopping hit list I will go back just to browse when I have more time (as we had a lunch reservation to make) **great plus to the place is they have a nice sequestered playroom as well for your child so you can breathe while you shop nice break for both child and parent! ;)

If I were a wealthy young yuppie with babies, this is where I would buy all of their clothes and…read moretoys and items of other natures. And that pretty much sums this place up! Babies whose parents shop here will be well dressed, preppy little ones in cute outfits, bright colors, and nice fabrics. The also sell everything one could need for their child from artwork for the nursery, furniture, toys, diaper bags and accessories, hygiene products, shoes, and even individually created heirloom pieces for special occasions like baptisms. I love this place because it makes having a child look like this perfect little package of joy. If only parenthood were really as beautiful and fun as this store makes it seem. I am sure, in real life, it's actually even better than that! However, for the non-parents out there, this is a good place to plant the seed [pun not intended] in the mind. And for actual parents, this is a nice little haven to make your children feel happy and look happy. That is, if you are wealthy and preppy. :)

What a great morning! We had private surf lessons for my Son and his best friend and they couldn't…read morehave been more responsive and accomodating. Top notch instruction and a great time had by all. Thank you Amelia Surf co!

Super cute little surf-shot right across from the beach. They've got all the standard stuff plus…read morelots of goodies for the tourists to suck up. I grabbed myself a cute hat. The lady working seemed friendly and was offering help. This is one of the real surf-shops, not the ticky tacky tourist trap selling junk. It looked like they also do lessons/tours, that kind of thing. Definitely worth a stop if you're in the neighborhood!

I adore this shop! Always on-trend and super friendly staff!! They put out brand new styles every…read moreweek and have everything you need to complete a fabulous outfit!

This local boutique has the best variety of high quality trendy clothes! The owner and staff are…read moreall super helpful!! When in downtown Fernandina, check out this fun boutique!

The most darling children's shop in jacksonville! We love getting a coffee at Southern Grounds and…read morethen afterwards walking around kyds! They have such a vast variety of children's toys and clothes and hats and Jewelry, but honestly I love a lot of the things they have as a grown up! They have local things and handmade stuff as well! The store is laid out so aesthetically cute and it's really fun and makes you happy to be in there!

Loved this store and found some must have items for my princess granddaughter. Lots of cute…read moreclothes and fun accessories. I will make this a stop everytime I visit Neptune Beach. Next time I will make sure I have more room in my luggage!

Sales were terrific!!! Good selection & I will definitely be back!!! I also found some nice cat…read moreand dog toys and some shoes I couldn't live without!

This store used to be neat and organized, but it is a mess now. The clothing racks are a disgrace…read moreand clearly no one is bothering to clean them up. What in the world has happened here??

I love this shop, it's been mostly the same since I was a very little kid. There is a huge variety…read moreof souvenirs, everything from beautiful towels, paper weights, magnets, key chains, clothing, etc. It's a lot bigger than it looks like from the outside. They are family owned and they like to keep things the same. They are very helpful and nice. The prices are very reasonable.

Went in asked for change the owner said no. Rudely. His son told me to leave and to never come…read moreback. Reason? It's pretty obvious, they don't patronize minorities. Their selection is touristy and minimal, not worth the money. Amazon has better value and selection.