For a Superdrug store, this store is really impressive and certainly did impress me on my trip to Birmingham, being a large and modern store in the Bullring.
Superdrug is a brand which either has good or terrible stores based on past experiences from Manchester to London, Liverpool to Brighton and across England - but this store offers facilities I've never seen in a Superdrug store before including a salon for women, and a barbers for men - normally they just have a small area of the store for women's beauty as this is a health and beauty retailer as well as a pharmacy, but it catered for men in that department too, offering a dry cut for the low price of £14 which is pretty good for the city centre, I've paid a lot more than that back home in Manchester too!
The beverage selection was also pretty large, sadly it didn't have any Lipton drinks (these seem to have been replaced with fuze tea in every branch) or Starbucks beverages (some stores have these)
The store, in general, was pretty modern and had a good range of products.
Service and the queuing process could have been better as well as ensuring every part of the store was modern and stood out, as if not it just appears to be a little mix and match.
4* - Really good facilities for a Superdrug store in a central location, despite its flaws it is probably my favourite Superdrug store. read more