Cineworld is a mainstream cinema, with big displays and not much of a character, and that's cool…read morefor lots of people. It won't bring nearly as many alternative movies as other cinemas in Edinburgh, but it surely does, only that you need to keep an eye for them, as they might stay for only a few days. I like the fact that they can bring back movies for a second screening when a "linked" movie will be shown, or when some event relates to the movie, aka. Special screenings on Valentine's day, or when a sequel is about to be released. For the more eclectic audience, you can get Royal Opera House and other theatres' shows, and you get a massive discount on them with an unlimited movies' card. I remember watching the Nutcracker a few months ago and the screen ratio wasn't correct (stretched) and it was the transmitter's issue, not Cineworld's one: the Cineworld manager apologised a few times, and during the break a full refund was offered. Thankfully, during the 2nd half of the show the image was restored. Any snack and drink are overpriced, like in most cinemas, and unfortunately you can't get your own drink or food in the cinema. I have been an Unlimited movies' cardholder for almost three years now, which means I can go to any 2D and 3D movie for free, and get discounted access to special ones including IMAX, the only one in Edinburgh. If you do go to cinema at least twice a month, it's worth considering a membership! I will be keeping mine for sure!

Another quick update, and at first this might sound a bit self-indulgent, but hear me out. There…read morewill be a point. My last update saw me ranting about the - seemingly purposeful - lack of 2D screenings in order for them to reap more profits by showing more 3D films and subsequently charging extra for glasses, supplements, etc. However recently I received a fine pressie in the mail: my Cineworld Unlimited PREMIUM card! Not only have Cineworld updated their Unlimited system to allow their cardholders to book advance tickets (another prior gripe of mine), Premium cardholders now benefit from 25% off food and drink (including the upstairs bar) and also their free movie allowance is inclusive of 3D films. A much-needed improvement. My point at the end of all that is: as much as they're fleecing the non-members with their lack of cheaper options, it now seems like Cineworld are trying to simply goad customers into investing in the Unlimited Card. Given all the additional perks of it, it appears the £15 per month is worth it now more than ever. Get one and reap the benefits!