Great selection of women's clothing, jewelry, shoes and other miscellaneous items (cards, make-up,…read moreetc). The store opened in June 2017 and is great because it doesn't just focus on beachy/tourist looking clothing. The items are on trend, reasonably priced and the owner who was working there the day I shopped offered great customer service. The store clothing is likely targeting the 20 - 40ish year old market based on the selections I saw.

I figured I would give Indigo Octopus a visit as they carry most brands typically buy. I went there…read moreon a rainy day. They had two employees working in an empty store. No greeting, no asking for help, no anything. I was baffled that I was the only person in the store and none of the employees thought to help me. Interesting since its a new store and I would think they would want welcome new customers. I was interested in a couple of pieces and some jewelry but figured why bother. Good selection of merchandise but wouldn't pay a visit again. Good luck.

L'ete is the greatest little boutique in our area, offering an amazing selection of clothing,…read morejewelry, and accessories. Don't miss it!

Beautiful selection, my favorite coastal boutique. Many purchases here. Great customer service,…read moretoo. Highly recommend.

Lovely selection of high end clothing. Service was exceptional; welcoming and helpful. I will…read morereturn to this shop.

This is such a hidden gem of a store in Bethany! The quality and options are something you can't…read morefind anywhere else in town!.

Such a cute spot to pop into! Parking was in the back of the shop. The clothing was so soft! I saw…read morea lot of clothing marked small and medium. I didn't see anything marked bigger than a large so not necessarily size inclusive. The jewelry was super cute! I bought a pair of opal sun earrings. Open all year. Employee was lovely to talk to!

Such a cute shop! Stacy is so sweet! So many things with super soft material! So many cute little…read moretreasures in here!

Sea Quest Fashions has a large inventory of high quality swim and beach wear. I was there with my…read morelove to find her a couple of new swimsuits. The racks of swimsuits appeared to be organized by style and color. I had no idea were to start. Fortunately they have many "fashion consultants" across the age spectrum who are there to help YOU find what you want. They were never pushy. One lady asked if she could help, found what my wife was looking for, and started taking suits off the racks that might fit and look right. They disappeared into the dressing room. Frequently the sales lady would appear and then return with more swimsuits. Perhaps 20 minutes later my love came out modeling the first, and then the second of two suits that looked and fit her perfectly. They were not inexpensive, but reasonably priced for good quality and fashion. I was impressed.

Best bathing suit shopping experience EVER! I placed myself in the capable hands of one of the…read moreshop assistants. She brought me suit after suit and made helpful suggestions. I ended up buying 2. Not inexpensive, but I feel great knowing I have 2 that fit.

This was a cute stop with an interesting mix of things to peruse and purchase. Unique and close to…read moreeverything.

Cute store with good prices - it sells the kinda stuff you'd think it would…read more I picked up a really nice rice bowl for $8, and I was surprised at the price I got on it, tbh. The store is a decent size. It has a clothing section, a decor section, a trinket section, and a utensil/plate/bowl section.

I LOVE THIS STORE- I never leave Ocean City without a visit! Amazing finds that are unique. It's a…read moreboutique so expect to love multiple items and probably only get two to keep some money in your pocket... I found lovely gifts for a bridal shower- that little girl will have some exclusive taste! I found some sea themed items like a shell hair clip and a seashell ring. So so cute. They sell clothing, candles, house decor, shoes, jewelry etc. Also make sure you go next door to raw organic for some yummy kombucha or açaí!!

The girls were so nice & welcoming. The products were amazing and worth the price. Many selections…read moreof products in this store. 100% recommend this boutique to anyone in the area. Great customer service as well.

Great addition to Ocean City. Selection. Is amazing. And glad to see a store with this caliber of…read moreclothes as an option.

you can count on a great selection of styles for women of all ages. I love the bright, vibrant…read morecolors of the store and the overall atmosphere. they have lovely accessories and a nice selection of shoes from sneakers to casual and dressy shoes. the staff is friendly and helpful. a great place to shop in OC!

Cute little boutique with an eclectic array of styles. I love my true slim jeans! I have every…read morecolor becuz they are the most comfortable jeans I've ever owned. I've purchased many other cute pieces and get compliments when wearing anything from Crazy Lady! I visit the Bethany location every time I'm in town.

Lots of variety for a mature crowd. Reasonable pricing too. Always go here when I'm in Ocean City.read more

This area is just screaming for more unique shops to set up here at the Fenwick Island Village. The…read morelittle wooden village has been around since I was a wee thing, and always had interesting shops. This was always a must see stop, as well as 45th street market, and shantytown. I read about this store in "Coastal Style," which celebrates the luxury lifestyle of the Mid-Atalantic region, (wouldn't that really be luxurious lifestyle?...anyway...) This store carried eco-friendly, unique, and one-of -a-kind art, gifts, and accessories. Sounded a bit like me so I decided to check it out. They definitely have some fun gifts...one whole display from Boulder, Colorado...(wait...don't I live near there? heehee) Anyway, horrible customer service. I was not even acknowledged that I walked into the store or stayed in there for about twenty minutes. Sorry...your gifts weren't that unique and you weren't friendly at all to even have me think of parting with my tourist money!

Out of all the shops I visited in Fenwick Island, the Blue Heron had the most affordable and unique…read moregifts for sale, including a line of products made from recycled bike chains (cooler than it sounds). As Janeen D. pointed out, the staff did not immediately welcome customers entering the store, but I tend to see that is a pro rather than a con. What is important is, when I asked a question, they were obliging and pleasant about answering it. The shop itself is on the small side and cramped by merchandise in several places. There is a large selection, surprisingly few tacky beach things, and a tin asking for animal rescue donations: definite thumbs-up there. I don't know if it's a "must see", but it is a breath of fresh air in a world of endless Sunsations and Candy Kitchens.