There is a kind of shift when walking through the street here from the mass market to the…read morehandcrafted souvenirs and crafts. This store may be small but it seems to have the best curated selection of handcrafted Swedish goods compared to others. It does mean one may have to look up and down in addition to sideways as yours truly did in order to find something :) I was about to walk out with something small when I saw a very nice necklace for my wife just below my field of vision in the showcase at the checkout. The owner will gladly explain everything about the merchandise. Highly recommended.

Amazing quality, hand made stuff from Gotland and small hamlets all around Sweden. Personal.read more

I am an American but my family lives in Sweden. For a couple of generations they have been…read moreenthusiastic owners of Hilda Hilda items. I have received some as gifts but had never visited the store itself until now. IMO this is a unique place in Sweden, or anywhere. There are two sewing machines right in the store, and everything is made in Sweden. The designs are delightful and the fabrics are workmanship are quality. Also, I was pleasantly surprised at the prices! The dollar is strong right now and these items were much less than I thought they would be. I bought a computer case, a makeup case, some dish towels and other gifts. Don't miss Hilda Hilda when shopping in Stockholm!

Great selections of Swedish textiles including table runners, pouches, tea towels, and more.read more

I'd have to say this was my favorite little boutique in Old Town. When I am visiting places outside…read moreof the country, I always want to find unique items that show the style / creativity from that particular area vs. random Made in China items in touristy gift shops. This whole place had a lot of different local items that were so cute. Some items included: jewelry, kitchen gadgets, backpacks/wallets, notebooks, cards, soaps, stuffed animals and other kids items. I picked up a handful of smaller items that didn't seem unreasonably priced. The woman working at the counter was also super cool, and asked if I wanted to get my items tax free and explained the process for when I go home and showed me details of how to do it.

i love this little design shop amongst the tourist traps of gamla stan. it was a designers breath…read moreof fresh air. got some the best gifts for my pals back home. they have pill cases in the shape of life like macaroons. items are reasonably priced. they have a good selection of locally design jewelry too. go here for your unique gifts for pals back home that will represent the scandinavian design culture.

Gamla Stan has lots of shops. Lots of souvenir and crafts shops.... so it's quite difficult to…read morechoose from. We walked around and compared products and prices. Ended up in this shop. Nice and helpful staff, friendly and never pushy. A good selection of products and best of all: very fair prices. Bought some typical tourist stuff (first time in Stockholm, so why not). Some caps, some fridge magnets and other items. Quality was fine and - a few months later - everything still in good shape. A good shop. Would come back.

One of the oldest shops in Stockholm for buying Swedish souvenirs at cheap prices! Highly recommend…read moreif someone looking for buy Swedish souvenirs and gifts for their friends and family!

I visited the shop on the 25th of May and the experience was great!…read more Firstly, the shop has a very unique selection of handcraft. From soaps and angels to Dalas - it has everything! Secondly, the shopkeeper was very friendly and gave me additional historic information about the Dala horses which I had bought. Lastly, the shop was located in a place where it was easily accessable by foot + there was an ancient runestone on the outside wall of the store.

Great staff and nice merchandise and good location. Pricing was reasonable and a very nice…read moreselection!

This is a great shop full of amazing handmade jewelry, woolen goods and ceramics. The proprietor is…read moreone of the artists and is very knowledgeable about all of the artists featured.

This is a delightful shop. Full of really special and unique clothing and articles. I bought a…read morevery lovely Gotland wool boa, with knit ends that can be tied. It will get raves from friends in Seattle, WA when the snow comes. They had some wonderful mittens, but not the right colors for me, and I thought I could find them elsewhere. No such luck. Hopefully they can order a pair for me and I would receive them in the fall, when these types of things are available. Lovely shop lady, Paula, helped me. Also reasonable prices, considering the location in Gamla Stan, Stockholm.

Beautiful yarn with a huge selection. I would be VERY tempted if my suitcase wasn't so full.read more

Sweden at its finest…read more Fine quality wool, carvings (including Dala horses), embroidery and hooked rug kits, and textiles. Very kind, knowledgeable staff. Perfekt.

On a trip to Sweden, looking for something "from Sweden" led me to this woolens/fabric/sweater…read moreshop. Very nice shop with a choice of sweaters, woolen goods, mittens, etc. A very good stop for Christmas shopping. Lots of traditional designs and items that are current in tastes. And yes, some items are now manufactured outside of Sweden, but they would not be easily found outside of this shop. Definitely different and worth a stop if you are in the market for something that is Swedish in woolen goods -- sweaters, mitten, yarn, etc. Near the Vans and Suitsupply if you are navigating. In the shopping district. Great staff too -- very helpful to out of the country shoppers.

The address on my receipt says Västerlånggatan 40. Interestingly, there's another location of the…read morestore four doors down at 44. We were drawn into this tiny little store on a cold day by the lovely, warm-looking sweaters featuring classic Norwegian / Swedish designs. Prices are by no means inexpensive, but given the quality of the embroidery and materials (boiled wool, merino wool), I have no complaints. Sizes run fairly large (as is typical in Sweden), but if you are a petite woman, there are lovely (Scandinavian sized) children's sweaters as well, which are likely to fit. In the back, there are adorable clogs and sandals -- think red and white polka dots -- and they sell hats and gloves in similar designs as the sweaters. Our sales person was very personable, a slightly older middle-aged woman who had spent years living in Manhattan, Canada, and Asia, she said. Her co-sales person did not interact with us at all. It's tight quarters in this store, more hole-in-the-wall than "boutique" as the receipt describes it. But we have no complaints about the quality of our purchases. The products sold here are several levels of quality up from the typical tourist-centric stores we came across in Gamla Stan.