Oh. My. Goodness. This place is a notebook lover's dream. We were visiting Stockholm from Seattle and I dragged my 6 year old to see this place after reading about it online.
First, you should realize this is a department WITHIN the huge NK store in Stockholm, not a free-standing shop. That confused us a little when we were looking for it. But we were well-rewarded when we found it inside - a rainbow of notebooks as far as the eye could see, plus other things like cards, photo albums, recipe books, pens, rubber stamps, etc.
I believe the notebooks are all made in Sweden, and the paper quality is lovely. When we visited they had quite a good selection on the sale table as well, with great prices. They have hardback ones and softcover ones, lined and unlined, in many different sizes, and of course, with those lovely fabric covers in a rainbow of colors. Some also have quotes or titles stamped in foil across the front - these are truly high quality notebooks.
It was a feat of superhuman restraint to buy "only" 6 notebooks that day. They do have an online site that will ship internationally so I'm sure I'll order more. read more