Sporting memories is in castle Bromwich and has a good reputation, they recently about a year ago expanded their store and it looks very modern and security is tight. They are really friendly and willing to help. They have friendly banter for example I went here for a singed autograph for Manchester united and the shop assistant selling it to me was having banter about his favourite club and the league. They have alot of collector's items for example they have alot of steve bull who played for Wolverhampton wonderers items in the window on offer. Dont really see sales in here but they have now alot of stock which you can purchase elsewhere for a little cheaper e.g. the football big club framed photos are very expensive here but for collectors items I would recommend having a look. read more