If you are looking for a good quality store that carries niche cultural t shirts this is a good…read moreplace and also available in Lisbon.

The name of this T-shirt shop embodies what the design of their shirts is all about - interesting…read moredesign and interesting typography. Their silk-screened shirts are truly unique, with a graphic design sensibility that features the work of local designers. You won't find t-shirts like this anywhere else, so if you're already at Sol, Madrid's central square, it's worth the short walk over to Typographia to buy some new shirts for yourself, and these are the kind of t-shirts that would also make great gifts. One star off for the off-putting staff who don't do justice to the design work on display here - and no refunds, so be sure to try on your selections before leaving the shop as the sizes run a bit small. They do accept exchanges but, again, a bit begrudgingly. Note to staff: Be proud of what you're selling!

this was my favourite place to shop for souvenirs in madrid. i only wish i came here first!…read more course, i didn't even see this place until i was done with my souvenir shopping. they had everything here, postcards, mugs, stationery, keychains, magnets, t-shirts, soft toys, traditional nougat candy, pretty much anything that you could think of (or not think of), they had it! although i was done with my souvenir shopping, i hadn't actually bought any postcards yet, so i picked up four postcards for €1, a pretty good price in comparison with other shoppes. i also bought a small notebook for myself, so that i could journal about my adventures in spain for my return trip back to the states. the journal was a bit on the pricier side, €4.80 for a 5" x 5" notebook, but i was paying for the graphic on the cover, which had a collage of all things spanish, something that i wouldn't be able to find back home. this store also accepted credit cards. located a few steps away from plaza mayor.

I have visited several shops in Madrid center area looking for souvenirs. Finally, I found "El…read moreChollo" with the best prices in souvenirs, caps, magnets,... Surprisingly, they have the same magnets as the store next door but much cheaper!!! They have other funny and usefull gadgets for phones and travellers, too.

Not a bad little shop selling all sorts of crazy things that you wouldn't find anywhere else - a…read morelittle bit like a pound shop back in the UK but with a much bigger and more diverse range. There were electronic items and gadgets a plenty, plus loads of different things for the home, kitchen and garden. The guy who runs it behind the counter seemed like a real eccentric too! I would also say it's not a bad place to pick up Spain/Madrid gifts much cheaper than some of the other souvenir shops around this quite touristy part of town - check it out!

We shopped here right before flying home, were able to buy some quality Items for ourselves and our…read morefamily. Very different than those at souvenir shops; the items were made in Spain. I wish we had purchased more, they were exquisite. The owner was knowledgeable, and friendly. We left happy.

Just a short walk from the Prado, Laura makes you truly feel at home as you look around. I asked…read moreher for recommendations for my niece and she pointed out a shoulder bag that my niece will definitely love. Laura also explained to me where the items came from and the processes to make them. Every item has a story and I cant wait to tell the recipients about them when I get home.

Pros: Great discount store for odds and ends (anything from tools to soap to school supplies). The…read moreprices are decent and they accept credit card which helps. There is also a downstairs area with more items (suitcases, cleaning supplies, pet needs). Cons: The aisles are incredibly small making it really difficult to get through the store when there are other shoppers. The rating is so low because quite frankly I've decided not to shop there anymore due to the rude staff that literally watch your every move and follow you throughout the store. I am not sure if they only do this to me or to others but it is incredibly rude and irritating. This could very well be a cultural difference but I don't appreciate it at all. Overall: If you don't mind being watched like a hawk while you're trying to shop or pressed up against a wall from time to time to let others pass you down an aisle then this place may be for you. Sadly I will not be returning ever. I'll take my business to the shop a little further down the street.