After a somewhat disastrous day of shopping throughout London I was starting to believe what I before had thought impossible: that there was no independent shopping in all of London, that it had been pushed out by the chain stores found in any mall in the US. In fact, I had completely given up on finding any fun clothes and was just walking down the street in my sister's neighborhood hoping for a bite to eat. Then, I passed a promising window display and walked into Social Industries. My sartorial quest, if not ended completely, had at least found one acceptable destination.
Social Industries is a small store, to be sure, but the merchandise seems to be chosen thoughtfully. the selection was young and fun without being immature. Equally important, the prices seemed more than fair. I found a couple of great Ben Sherman pieces, and even considering a less than forgiving exchange rate, they were considerably less expensive than they would have been back in the states. There were also a good number of brands I had never heard of, which is certainly a good thing.
Social Industries is (so far at least) the only clothing store i've found in London that remotely interested me. Throw in some fun accessories and home items, and it's definitely a store at which I could blow a large portion of a paycheck. Thank goodness I live some 3000 miles away. read more