The kind of boutique every woman swoons over. It's as if they were put there for your own good…read moretaste! You will want one of everything they offer. Very inclusive which I love! Curvy, or tiny or skinny or tall! Every woman will find her size! Customer service is as if ur sisters are helping you out! Easy not pushy. Great ideas and even better with your body type and what to bring you to try on! Prices are surprising though. I was shocked at the affordable prices from tops to brand name high end brands and products that you have been looking for. You will find it here at a better price take my word! They nearly had to push me out the door! It's so cozy and relaxing and the vibe is inclusive and welcoming. My favorite shop! You're lucky I don't hold out in my fab finds ladies!! Stop by ask for Amy!! She's a sweetheart. ‍ Just in time to finish up Christmas shopping!

Awesome shop Great variety…read more Sweet owner Brought a smile to my wife with the purchases made

So many options, super helpful, love their color analysis options and styling help I learned so…read moremuch about my body type.

My daughter found the dress she had been dreaming of. The staff encouraged her, told her she could…read morebuy it, and the entire store joined in a huge celebration as she said "yes" to the dress. What should have been one of the happiest moments of her life turned into complete humiliation and heartbreak when she was suddenly told she was not allowed to purchase the dress after all. She ran out of the store in tears, utterly embarrassed in front of everyone. This kind of bait-and-switch behavior is not only cruel it violates basic principles of decency and and several Michigan consumer protection laws. The staff did absolutely nothing to help or console her afterward. No one followed up, no one apologized, and no one made any effort to make it right. Instead, they left a sweet, innocent young girl crying and traumatized. As a military Veteran and community leader I urge all families to not shop here, and to take your business elsewhere. This company ignored my asks, disregarded my child and spit on military families everywhere. Boycott all Bridal by Viper locations.

I found my GORGEOUS wedding dress here on 9/28 and has the best consultant Brittany S. She listened…read moreand made me feel 100% sure on what I wanted and liked I had 6 people with me, with lots of opinions and she handled it so well. I could not of asked for a better dress experience as a bride. I know lots of reviews mention alterations but I also just noticed they completely redid the dept and have been super communicative with my dress timelines and alterations! 10/10 give them a shot!!

What a beautiful shop! It's full of glitter and glitz for both ladies and girls. Classy accessories…read morefor ladies, like a trip to New York! Plenty of girly stuff for the young ladies all the trendy items in one stop! Amazing candle scents too! So much fun, a definite must see if you are in the Bay City area!