I collaborated on the design of my dream-come-true ring with Tyler and Kyle and I am SO HAPPY I…read moredid! It's gorgeous and I feel like a princess! The guys are so helpful! i sold all my old gold and silver to them, so we could use that to buy the white gold for my ring. I was happy with how easy they made everything. This is a piece I will wear with pride for the rest of my life! I also had Kyle replace a missing Garnet in an earring, and brought in a necklace to be repaired... and they look great!

Reflective jewelry was the ONLY shop in town that could complete my ring repair: replacing two…read morelost stones in a baguette setting. Outstanding showroom, customer service, reasonable prices and timelines. Throughly positive experience and my ring is beautifully restored, which I love.

Tresa made me a beautiful custom diamond ring. I went in unsure of what I wanted and she guided me…read morethrough designing exactly what I wanted. Could not be happier.

Best jewelry collection in town. Whenever I need a gift or something for myself, they always have…read morebeautiful pieces in the price range. An impressive assortment of beautiful jewelry that never fails to stun.

I love this place! They make the jewelry on site. The designs are unique and the owner is so…read morehelpful! I bought earrings and a drop and came back for more. If you love unique jewelry, you should make a stop here.

Love Belle Brook Studio! its unique and elegant gallery full of beautiful…read morecreations. Bought gifts for both my wife and mother and they both loved them. Brook and Mandy are both very helpful and knowledgable!!!!

Amazing selection and really good quality! I love my ring!…read more Had an amazing experience at Prima jewelry took the time out of her busy day to teach us about the ring buying process, she was very helpful and made what normally is difficult feel very easy and special. Would recommend Prima jewelry to anyone who is getting into the ring buying process and we appreciate the time she gave us!

We purchased my beautiful wedding ring from the fine folks at Prima Jewelers. Its gorgeous, one of…read morea kind, Australian opal and was very well priced. After 1 of the stones was damaged, they fixed the ring and had it back to me in no time, with no questions asked. Now it looks like the day i got it. We have been entirely impressed with the care and quality of the jewellers at Prima and recommend them highly

Update on my October 16, 2025 Gold House review of the Turquoise and Diamond bracelet that broke…read moreTWICE within three weeks, and where the Gold House (which is affiliated also with Kenny Diva Diamonds and any Santa Fe jewelry store run by Suleiman Management) refused a refund per New Mexico Consumer Law. WARNING: An independent appraisal validated that the 18-carat gold band WAS NOT 18-caret gold. The Turquoise is not the MINED turquoise we were told by the Gold House; it is SYNTHETIC Turquoise which is easily made in the lab, and costs 50% to 70% cheaper. Thus, the (fake) appraisal that they gave me certifying the estimated value of the bracelet was FRADULENT. DO NOT SHOP HERE. . . . and BE CAREFUL of ANY jewelry store selling "authentic, mined" turquoise. Here are the facts: If you're comparing Santa Fe-area mined turquoise to synthetic turquoise, the differences are substantial: * Natural turquoise has geological authenticity, cultural significance, and collector value. * Synthetic turquoise is visually similar but lacks natural structure, rarity, and provenance. _ _ _ _ _ The presence of mined (natural) turquoise versus synthetic turquoise can dramatically change the appraised value of a bracelet--often by a factor of 5× to 50×, depending on quality, provenance, and craftsmanship. _ _ _ _ _ How Turquoise Type Affects Appraised Value 1. Natural, Mined Turquoise = Highest Value Appraisers place a premium on natural, mined turquoise, especially when it is: * From a known mine (Cerrillos, Sleeping Beauty, Kingman, Royston, Bisbee, etc.) * High-grade (dense, hard, vivid color, minimal matrix) * Untreated or minimally treated (stabilized is acceptable but lowers value somewhat) Value impact * A bracelet with high-grade natural turquoise can be worth thousands more than the same bracelet set with synthetic stones. * If the stones are from a famous mine, provenance alone can add 20-200% to the appraisal. _ _ _ _ _ 2. Stabilized Natural Turquoise = Mid-Range Value Most turquoise on the market is stabilized because natural turquoise is porous. Appraisers still consider stabilized turquoise real turquoise, but: * It is valued lower than untreated high-grade stones. * It is valued far higher than synthetic or reconstituted material. Value impact * Typically 40-70% of the value of high-grade natural turquoise. * Still considered legitimate and insurable as turquoise. _ _ _ _ _ 3. Synthetic Turquoise = Very Low Value Synthetic turquoise includes: * Resin-based imitation * Dyed howlite or magnesite * Reconstituted turquoise powder mixed with resin Appraisers classify these as non-gem materials. Value impact * A bracelet with synthetic turquoise may be valued only for the metal and craftsmanship, not the stones. * The turquoise itself may add little to no appraised value. * In many cases, synthetic stones reduce the appraisal by 80-95% compared to natural turquoise. _ _ _ _ _ Example of Real-World Appraisal Differences Imagine two identical sterling silver bracelets: Bracelet A: Natural, mined turquoise * High-grade stones from a known mine * Appraised value: $1,200-$3,500 Bracelet B: Synthetic turquoise * Resin-based imitation * Appraised value: $150-$300 (mostly metal + labor) Same design, same metal, same craftsmanship--but the stones change everything. _ _ _ _ _ Why Appraisers Penalize Synthetic Stones Appraisers look at: * Rarity * Authenticity * Market demand * Replacement cost * Cultural significance Natural turquoise checks all these boxes. Synthetic turquoise checks none. Even if synthetic stones look "perfect," they have: * No geological rarity * No mine provenance * No collector value * No resale market * No cultural or historical significance _ _ _ _ _ BE AN INFORMED CONSUMER. . . . DON'T GET RIPPED OFF by The Gold House. . . . or any affiliate!!!!

I'm absolutely thrilled with my Anniversary Ring from Santa Fe's Gold House! It's absolutely…read moregorgeous! Bara, the Sales Manager, was incredibly trustworthy from the very beginning. He was honest and reliable throughout the entire 4-6 week process. I quickly realized that Bara is incredibly professional, knowledgeable, and an expert in all things jewelry. His confidence put me at ease about letting Santa Fe Gold House, which is over 300 miles away from home, design my replacement Anniversary Ring based on just a description of my lost ring. When FedEx finally delivered my Ring, I was blown away. I'm completely satisfied and loving it!

The service in this wonderful family owned store was incredible! The son helped me out as I was…read morelooking to replace a beloved necklace my mom had bought 2 yrs prior at De Bella. He found exactly what my mom wanted & explained everything in detail about the piece to educate me. He even asked my mom if she was left or right handed so he could put the necklace clasp on the correct side for her. Perfection! He even looked up the current price of gold to make sure I was getting the best value. Helpful, honest & a beautiful selection. Overall great experience.

I understand things happen but it would be great if they answered their door, phone, email,…read moreInstagram. I've been trying and I will remain courteous but they have a Rolex and I need info. They called me back and I tried explaining I would update this review but the miscommunication was evident in what felt like a one sided conversation. Like I said, I UNDERSTAND THINGS HAPPEN but it went from some sort of fair/festival/event to a death in the family. Maybe it was both. Back story: originally I brought the Rolex in to be serviced had a great conversation with the gentleman who said it would take a couple of weeks at least to get the info from Rolex. When I heard back, I was just getting out of surgery and said I'd contact them back which is what brought about this review after multiple attempts at the store, voicemails, emails, Instagram messages. The 2 star review I originally put here was to gain attention hoping to get contact. I'm updating it now. I hope next time they can have someone put a sign on the door saying they had an emergency or were on vacation or anything other than leaving an open sign and not being open or responding.

Nice store with beautiful jewelry! Although we didn't purchase anything it was fun to look around…read moreand the lady working was super friendly!

My usual go to is Gold House. On the rare occasion they don't have it this is my second stop. It's…read moreok - they're in the same family, offerings are different. Entering this store brings you into a store seemingly out of place here. It would look more at home in places like Dallas, Houston, Beverly Hills, very upscale. A great selection of higher end watches and jewelry. The inventory here is quality at a much different price point. But I found what I needed at a nice price. It was a good experience - but one I expected.

I had an outstanding experience with the whole team. I actually came to the store to buy a new…read moresilver chain. David helped me find the perfect one to go with my new pendent. The following day I brought in a family bracelet that carries a lot of sentimental value. I couldn't wear it because it was too big. Mario, the owner, added silver to the opening, so that it wouldn't come off. The addition did not feel like "a fix". It actually made the bracelet feel like it was finished. It is so beautiful! I was so impressed with their concern, care and artistic skill! I will bring all of my jewelry to them in the future and that is saying something because I don't live in Santa Fe. Thank you Mario, David and Sean!

Outstanding custom design!! Mario worked with my price point and stone choice to create a one of a…read morekind ring I'll wear every day. I recommend Mario Chavez Designer Jewelry to those who expects quality design and quality service.