While I'm a great fan of jewelry, the vast majority of shops I see evoke nothing but boredom - rows and rows of identical, ugly rings of the kind 'my stone is bigger than yours'. This is why when I'm seriously shopping for jewelry in the UK, I mostly find myself making a trip to Guildford to this place.
Simon Pure showcases the work of many different designers all over Europe, in a wide range of styles and prices, with some really creative stuff among it. I particularly fondly remember a silver necklace with a half-melted look, studded with blue sapphires and blue topaz ranging from light blue to deep blue - just plain beautiful, it was, and made a great wedding gift.
Not all the stuff they have is on display, so if you come by there, make sure to ask to look at the contents of the safe as well. read more