Serenity Bait is always dependable, and a good selection of live and freshly packaged bait. I have used the Port 32 on Marco and the Davis store in Naples. read more

We visited Serenity Bait Company this evening in search of bait and guidance on where to go fishing. Katy went above and beyond in setting up our reels with new line and providing us with a lot of good advice. She is super knowledgeable and respectful. We ended up catching a few fish and having a great time. read more

Great place for bait !! love the people in the energy in there! Best bait place in Naples

I was visiting the area and ran across this bait shop. I wasn't only provided with bait, got a list of local hotspots and advice. Definitely my go to spot on my next visit. read more

Owner was very caring about the bait he was providing and offered top level tips that got us on some of our target fish!

Great place for bait. The people there are very kind and knowledgeable. Great selection of live bait too.

Super helpful with information, given we're new to gulf fishing. Will for sure go back!

The best bait shop in Florida, recommend the spinners for peas, snook, and tarpon. Great tackle and people.

They were very nice to me each time I came into the store to get shrimp. Gave me a dives in what rig and setup to use on the pier. Worked pretty good on Naples pier although some said the fishing wasn't as good this time of year. Shrimp were decently priced and they were nice. Great shop for tackle and bait would recommend read more

Serenity Bait - Caught a couple cats off the pier with their shrimp - Hunting & Fishing Supplies Near Me - Naples, Florida

Very knowledgeable staff. Seems to always have what I need. Great place to start a day of fishing.

Excellent customer service. They taught me some things about casting and retrieving for snook. Very helpful!

Rudest owners/employees I have ever come across in my entire life. I am new to fishing and came in to get some live shrimp. I was met with "What do you want?" with attitude by the lady employee. I told her I wanted love shrimp and needed my old shrimp exposed of. She did so and as I was about to pay she said loud enough for me to hear "I don't understand why people do not dump their own sh*t before coming in." to another employee that I'm guessing was the owner. Well I apologized and said that she didn't have to and could of just refused to dump my old bait. Well then the owner, I believe, then got in my face and defended his employee and we got into a little argument. He then proceeded to follow me to my car and attempted to fight me. Crazy right? Or am I wrong? I apologized a few more times but he kept going on and his only argument was "Who is going to clean this up?" and "Why would anyone bring in dead bait?". Remember I am very new to fishing and do not know proper fishing etiquette. I am sure they are mostly nice and I might of just caught them on a bad day. Sorry again and I know now to clean my own bait. read more