The cashier thought I had a stolen credit card and asked to see my ID just to buy a hat and a…read morecouple stickers. $30 worth of stuff.

This helpful young man Parker Harrison was the delight of my day! Great service and healthy…read moreconversation. You guys have got yourselves a great employee. Will be coming back!

Very cool shop that had everything I needed to setup a Roskopp 1, including rails & tail bone. They…read morehad everything I needed in stock, which is a big plus. The guys knew how to grip it and mount the rails & tail bone, just like how shops in the 80's did it. Customer service was excellent. I come up here every couple months and will be sure to stop by again. Bottom line: if you need a skateboard, go here. They'll have what you need at a fair price.

This place has been there for a long time. I was passing by and saw a cute lightweight jacket in…read morethe window. Of course, even though very warm, I had to try it on. Then I was sold, so different.. Also while there I bought one of my grandsons a tee shirt, on sale, so nice. The guy helping me was very friendly and I have to remember to come back. Prices are what is the normal these days.

Make time for the small things! How many times have I walked by this little boutique and not…read morestopped? Probably too many times. Today I stopped in and I was not disappointed! This boutique is chic and affordable! They have unique, timeless pieces of clothing and jewelry that won't disappoint. I bought a scrumptious smelling body oil, a silky white blouse, and a trendy gold-colored necklace (no nickel or lead). Love it and I will be back again next time! Glad I found a new favorite spot!

Beautiful Selection of stylish clothes & accessories at great prices. Staff…read moreIs super sweet & helpful. Will definitely be back!

This is one of the BEST Athleta stores I've been to! The associates are so nice and helpful, it's…read morereally cool! And the selection is top notch. Went here the other day for some shopping in the area and we stopped here because they are having a sale! I ended up getting a really cute half zip top, and almost got some soft fleece sweatpants, but I already have a lot of sweats lol. Plenty of leggings on the clearance rack, as well as decently priced non-clearance items. High quality, well-made and comfortable! I love Athleta. I recommend checking out this store if you're nearby.

Love, love, love this store! My youngest daughter prefers a more sporty, athletic style and finds…read moreso many cute pants, joggers and shorts that she can dress up or down. I also love Athleta clothing. The quality is superb and worth every penny. This particular store has the best associates working there. Whether my daughter shops with me or is with her friends, she's treated like an adult and is not passed or raked over thinking she's not going to buy anything. They're always asking if she needs other sizes or wants to try another style. Customer service is A+ and that's what keeps us coming back. Thank you to the crew on Higuera St., you all are awesome!

Loved decor and vibe--Totally worth the walk..chill colors & designs of their products. I'd say…read moretheir products are gender neutral. Have 2 big fitting rooms. Found some Dickies pants, a t-shirt and texturizing spray smelled like the best beach scent ever!!! Their prices were reasonable for beach front. Music & staff top notch, also The coffee shop smelled amazing, but we just came from restaurant so didn't order. Next time for sure!!

This was a very cool shop. Lots of trending clothes, including beachwear. Love the vibe in here and…read morethe decorations. Don't overlook it. It's off the main road, but just a couple minutes away on your walk around. There is a cute little coffee area that we want to try out next time. I did pick up a T-shirt and a hat.

I love SLO Swim, it's fresh new remodel made the place feel so fun and cheeky, such a vibe. Being…read moreable to get your bikini wax and swim suits is such a brilliant concept. I saw a one star review and think it's absolutely silly. They're VERY clear on their return and refund policy. The level of quality of the suits is a direct reflection of price. Just like Lululemon, you absolutely get what you pay for. Olivia was super great, I hadn't had a bikini wax in years and was slightly terrified when I sat on the table. She made me so comfortable and it was totally pain free. Ten out of ten, highly recommend.

So bummed! I love supporting local businesses, but I can't recommend this one anymore. I came to…read moreslo swim to get a suit for a Hawaii trip a few months back freshly postpartum with my fourth baby. I had a quick minute without any kiddos and needed a suit. When I asked the girl at the counter what she'd recommend, she showed me a few different suits and recommended bond-eye and showed me where they were. I grabbed a cute blue one size fits most bikini set and it fit so I bought it. This is not a cheap brand but I knew I'd have it for a long time, so I went for it. Fast forward to my Hawaii trip, my friends noticed the top and bottom were two different colors. I checked the tags and they are two different brands and some color faded from the bottoms that weren't bond-eye. I didn't wear them more than twice because I didn't want them to fade anymore. After I got back from the trip I went in to ask about it and they took my number and said they'd ask the owner about it, but no one ever called me. I followed up again and the girl at the counter called her but the owner said no refunds. I wouldn't typically ask for a refund, but with it being such an expensive suit, I would have loved an alternative option or some type of discount towards a matching top or bottom. Especially because it was a slo swim employee who sold me the suit. Some grace toward a returning customer would have been nice. She was distracted by her boyfriend in the store while I was there, which doesn't typically bug me but it would have been awesome if she had told me they were two separate brands. As a busy mom of four, I don't have too many luxuries anymore and would have loved to have a nice Matching suit but now I'm just left with two expensive separate pieces. Check the tags yourself, because the girl at the counter might not. Hopefully this helps any other mamas looking! I honestly loved this business and am just really sad about how this went down.

This is the coolest little sports shop. I feel like I find things I don't commonly see elsewhere…read more The owner is so sweet and has such cool stories from different sports events she's been to throughout the years. She is a hat designer so you'll see her original designs. There was something we really wanted but they didn't have our size but she made sure the other store in SLO had it and would hold it for us. We always stop by on our way down south.

The Sports Forum never disappoints! About a month ago I stopped in Pismo before heading home and…read moreper usual made a stop into The Sports Forum. It was pretty early on a Sunday and at the time they were one of the few shops that were open. I began talking to the employee and lo and behold the employee was the owner. I mentioned to her that since I was a kid my family would make annual trips to Pismo and we always came into her shop because it was "cool" and wasn't like anything we had in the Valley. This tradition has been going on for 39 years now. I mentioned to her that since having my own son (9y/o) he loves to go in and check out the merch. He had been looking for a Joe Montana jersey and during this particular visit and the one prior, the store was out of stock. The owner was nice enough to ask for my phone number and said when they got a new shipment she would let me know. Well, she held true to her word and contacted me about a week ago. We conversed via text and I asked for shipping details, price, etc and she was gracious enough to ship me the jersey and it arrived within a couple of days. The point of this post is that The Sports Forum is unlike any other sports memorabilia store you'll fined in or out of the area. The fact that the owner went out of her way to contact me and take the time to ship me the jersey speaks volumes of her and her business. I'd shop here or contact the Forum before going to a large chain store (i.e. LIDS) for their uniqueness, hospitality and prices. Thank you again and we hope to pop in soon!

This is a not to be missed dressed shop!!!…read more I went in with my 4 year old daughter after seeing all the cute clothes on display just right outside.....the dresses are so cute!! But above and beyond that is the amazing sweet help I received while shopping with my daughter....the young girl helped her pick out a flower for her hair and talked with her while I tried on dresses.....I was able to find a dress for myself, my daughter, and such a cute little outfit for my 18 month old son. The vibe was one of truly wanting to help without being pushy....If your able to drop in....make it happen!

Awesome gem right in the heart of Pismo. Really great fines without the exorbitant prices of being…read moreright on the beach. I even got additional discounts at the register even after my items were already on the sale rack. If you don't want to spend a ton of money for souvenirs for other people but you want to get good quality stuff check out this location I highly recommend it.