This is a special little place in our neighborhood. We stop in here often for a baguette, cheese, and/or deli sandwiches. They curate a fantastic selection of cheeses and can answer any questions and guide you to the right one for your taste. But it's the sandwiches they get us coming back again and again. My wife exclusively gets the Havardi & Avocado sandwich and I usually get the Cajun Turkey. They are both especially good sandwiches. The staff is freindly and helpful when you want to tweak an ingredient or two. But after many years of tweaks we've learned that they make the sandwiches right as-is. They are just perfect with the balance of ingredients as they come. Also, note the place is small and gets busy. You may have to wait a bit for your sandwich, but it is well worth the wait. They do not have any seating, except a bench out front on the street. But you can take the sandwich to Golden Gate Park, under a 10Min walk away, or to Finnegans Wake to get a drink and enjoy the sandwich in their backyard or at one of the many tables inside. read more

This review is for customer service. I had a lovely experience. The person who served the who served me was genuinely kind and warm. We had a brief and informed chat about the sandwich I was considering. I ordered it. Tha jamon madrange fell short in flavor. It was surprisinly bland except for the bite of the pungent Dijon mustard. Sadly, the enjoyable customer service isn't enough for a return. read more

No frills ambiance with a wide selection of charcuterie, cheeses, wines, sandos, and other sundries. Ordered roast chicken sando and it was very good but was missing a little extra that would have made it exceptional. Friendly service! read more

Say Cheese - Roast chicken sando - Cheese Shops Near Me - San Francisco, California

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This place slaps! I've been there a handful of times and have also done group Uber Eats orders for their delicious sandwiches. Every single one I've had always ends up being a winner. My latest obsession has got to be their smoked salmon sandwiches, and I love their Francesca roll. I've had it in Dutch roll but the rough texture scrapes my oral mucosa making it all raw and sore (I think the only way to eat a Dutch roll is eating it upside down). The interior is quite small but packed with so many goodies, from an assortment of gourmet cheese to fancy potato chips from Spain... and lots of wine bottles including natural wines. Their service is friendly and never rushed. This is a must stop in Cole Valley, and I'm happy to keep these guys in business for many years to come. read more

My son and I visited San Francisco in mid-July and we stopped by Say Cheese for a few things - a few EXPIRED things. I bought crackers and some jams and a candy bar. The crackers had expired in early June. The jam didn't have a legible expiration date but tasted rancid. read more

Small, simple, but cute little spot for sandwiches and charcuterie needs. I ordered a roasted chicken sandwich and it was very solid. Great for a picnic! A good bit pricier than a grocery store deli so it felt more like a splurge. read more

Best cheese shop in SF, excellent sandwiches, great service! Super knowledgeable staff, helpful in selecting amazing cheeses

For $30 a pound, one should be able to sample a cheese one has never tasted before. Unfortunately, I assumed and trusted the counter people to be informed and to have good advice. In Paris, specialty cheese shops will automatically slice one a sample before one decides. At this upscale cheese boutique, however, this was not the case. When I asked for a gouda, they showed me a hard orange gouda that I had not liked a few months earlier when I was in France. I asked them if they had another hard Dutch-type cheese, and they took out a white half cow, half goat cheese. I could not eat it. I initially had not considered going into the store because of some recent very negative reviews. But I overcame my better judgment and walked in. It looked quite acceptable, but no one was in it. In the next few days, I never saw anyone in it at around 6 p.m., which was a tip-off (I was staying in a flat in Cole Valley about five minutes away by foot). read more

In my continuation of the Summer stroll of Cole Valley it came to my attention that usually the opening night kickoff of the NFL season ritual is to get a pizza with cheese especially on National Cheese Pizza Day for Thursday Night Football. I decided to start a different ritual in 2024 but it didn't mean that I couldn't still Say Cheese at a boutique cheese place on Cole street called " Say Cheese". This place has some of the best fromage ( cheese ) foreign and domestic. First is the foreign cheese . Inside you will find a Fromagerie with a variety of cuts of cheese representing different countries. Then you have domestic Artisan cheese like the Detroit cheese brick , Wisconsin , and Vermont cheese. Then there is the deli which has a variety of sandwiches but I decided to get the Pate Campagne sandwich which came with Gruyère , Dijon, and Cornichon. The pate was smooth and tasty. I am particular about my pate and it was delicious and tender along with the cheese which made it a good overall favorable combination texture. One if not the best pate sandwiches in San Francisco.Then there is the wine. You can't say cheese without saying wine by design . The selection of wine at Say Cheese has some deep cuts mixed with some regional greats. I particularly liked their selection of Pinot Noir by the bottle ( pairs well with the pate). There are wines which will pair well with the cheese varieties .This is a good place to get wine and cheese to take home or go nearby to Golden Gate Park and savor the moments. Visualize and picture this like a camera and focus then say cheese with ease and build memories By pairing wine and fromage ( cheese) variety on Cole street from the USA and overseas read more

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The place is unassuming but the quality of deli meats, cheese and groceries are phenomenal. The two ladies are very helpful and knowledgeable. I ordered the Roast Beef sandwich and my friend got the Mortadella with Swish cheese and it was so good. The taste and fresh ingredients used made it a Great sandwich. I definitely would recommend you try this hidden gem. The Cole Valley neighborhood could get busy especially during the weekends. Here's a tip! When you see local Police and Fire departments getting their lunch, it's definitely a good sign. These First Responders know where the good eats are. read more

Went in to buy some deli items - I bought quite a few things. I walked in and one of the staff working (short woman maybe 5'3 with short hair) didn't acknowledge me, I gave the benefit of the doubt as she was replenishing the shelves. As I waited for her to finish (to be kind) she was rude and asked what I wanted, in an aggressive manor. I was really taken aback as I was smiling and trying to let her know to take her time but for her to be so rude and to huff and puff, almost made me walk out of the store. I've run into this staff member a few times and every time she has been very rude, dismissive and unfriendly. Great store and great products but for a very cozy neighborhood where everyone knows everyone, a smile and being courteous would go a really long way. I don't know if I'll go back - I've given it the benefit of the doubt a few times but to be rude and unkind, is not okay, especially being people facing. read more

We've been coming here since forever and it just gets better and better. No matter who is working behind the counter, sandwiches are great. The specialty sandwiches are always wonderful but you can pick and choose whatever meats cheeses, etc. that you like. It's often missed is the great wine selection. It's all to go - there's no seating - but their choices of wines and prices can't be beat. If Roger, the owner is there, he is happy to give you advice about what wines might make your occasion very special. The neighborhood jam that we go to all the time. read more

Love the staff here. I'm terrible at making decisions, and they always make the best ones for me. I've had three of their sandwiches (roast beef (amazing horse radish sauce) turkey, and jamon), amazing. I can't wait to try the vegetarian ones. Great selection. Cute neighborhood, the only obstacle was parking. Plan on waking a block or four for this treat read more

Say Cheese - Jamon Madrange - Cheese Shops Near Me - San Francisco, California

Sandwiches are good but the customer service given by Laura is the worst. I was just there at the shop getting a sandwich and when telling her my order and I mentioned the veggies I wanted in the sandwich she rudely said you already told me onions twice, I don't have any other type of onions. I told her the comment, her tone and rudeness wasn't necessary and she started going off stating that if I don't like her service to come back another day or another time when she wasn't there. I mentioned I was going to let her manager know, which she responded that she didn't care. In the end she finished making the sandwich and handed the sandwich aggressively. worst customer service. Very unfortunate since the sandwiches are very good. read more

Say Cheese was a solid spot if you're looking for a deli Sandwich or some quality cheeses/Italian ingredients. The store had a classic deli vibe, with kind service they made you feel like you belonged in their shop and were making the right decision. The taste of the meats were very flavorful and their ingredients were all on par. The price was decent as well. read more

Say Cheese - Roasted Chicken Sandwhich on Dutch crunch and House Roasted Beef on a French roll - Cheese Shops Near Me - San Francisco, California

When in doubt, it'll do great! Hard to believe within a 4 block radius you have 3 sandwich shops you really can't go wrong with, and Say Cheese is one of those! I want to try their specialty sandwiches (I think I saw an in-house roast turkey & beef?) when next in the 'hood and in need of something hearty, fresh, and satiating. I had the classic Italian on ciabatta and no complaints other than I wish I asked for extra peppercinis + added a pesto or mustard. read more

Say Cheese - Classic Italian (not sure that's the actual name, but...you get the gist) on ciabatta - Cheese Shops Near Me - San Francisco, California

If you need nice cheese, this is the place. Wide selection and friendly staff. Also good sandwiches too

Great food, amazing service from knowledgable staff, elegant ordering from the owner for wines, and selections are thought off. The ambience- beautiful without feeling pretentious. Invest in this local gem in Cole Valley. We are all lucky to be a part of the experience. read more

A staple of Cole Valley since 1976 - there is a reason it has stuck around for this long. The service is kind and quick, the selection is unbeatable, and the sandwiches are fantastic. I order the smoked turkey on sourdough. A chic and adorable small business, with available seating outside and convenient location. read more

The staff is usually friendly and the sandwiches are yummy, but the owner kept coughing behind the counter (walking around) and not covering his mouth. Yuck! read more

loveloveloveeee this place! Went on a Monday afternoon when there was no line. Ordered a custom made turkey make your own sandwich. It was DELICIOUS. Huge and perfect size. Highly recommend the sourdough roll as your bread. Super fast service--no waiting around for a sandwich (like only took five mins!) unlike Luke's on the next block. Very reasonable price too especially since they give you so much (mine was $13.50 as opposed to $17 or $18 which is what I typically pay at other shops)! Next time I'll have to try/buy some cheeses and prosciutto. This place has been around forever and now I understand why! My new go-to in Cole Valley. Keep in mind that they don't toast the bread, but it honestly doesn't need it. Can't wait to return! read more

Say Cheese - Make-your-own sandwich: sourdough roll, turkey, Swiss, arugula, avocado, pickles, cucumbers, Dijon, sourdough roll. - Cheese Shops Near Me - San Francisco, California

Situation - Sandwich order, April 2020 Pros - The sandwich was very good - Easy ordering with a good variety of sandwich options - Great staff - There seems to be a great variety in cheeses, wines, etc - I was able to pay via Apple Pay Cons - A very minor inconvenience was that the contactless payment system doesn't have a tip option read more

Say Cheese - a man in a store with a counter full of cheese - Cheese Shops Near Me - San Francisco, California

Of course the cheese is so good, but the woman at the checkout is so rude that you don't want to come back!

I'm updating my review to reflect the fact that their sandwiches are absolutely delicious, but so are the rest of their offerings. say Cheese has evolved from my sandwich lunch spot and into a full blown culinary toy store with awesome selection of cheeses, meats and wine. Definitely worth a visit! read more

Bad costumer service. I went in and said hi, the boy behind the counter didn't acknowledge I was there. Even the lady was not helpful or nice. read more

Say Cheese is a boutique cheese shop. They have various cheese and wine. Lots of wine to sell in Cole Valley. There are two wine shops. These one has cheese and some snacks. They had gummy bears and dried apricots. I picked the small box of dried bananas and a salami slice...fresh. It was $2.90 for a snack. Cute shop in Cole Valley to browse near Haight. read more

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Pleasantly surprised with my sandwich. I usually get the caprese but wanted something different. Highly recommend the jammon serrano. Service was prompt but also the staff seemed slightly annoyed I was placing an order. That was a little odd. Overall, I'd recommend heading out here before spending your day at the park! read more

Say Cheese - Cheese Shops Near Me - San Francisco, California

The sandwiches here are really good. Maybe not quite as good as Cheese Plus on Polk, but they're in the same zone with this spot being a little more italian inspired. I've had a cajun turkey sando as well as a roast beef one, and both were great. They don't gussie the sandwiches up that much and are really relying on the quality of their ingredients. And that quality is very high so the whole thing works. read more

I go there for the jamon iberico as there are very few places in the city that carry it. The last few times I've gotten the Spanish ham, staff used the same gloves to prep my meat, touching a bunch of things in between, including their phones and the cash register. Super unsanitary. The gloves are not to protect staff's hands - it's to minimize contamination of the food you are preparing for customers (i.e. sandwiches, sliced cured meats, etc.), so they should be changed frequently. read more

The best place in San Francisco to get a sandwich! Nicest bunch of people you'll ever encounter! Again, sandwiches are incredibly delicious! Service second to none!!! read more

Quality produce and ingredients at a reasonable price. The sandwiches are great, each one better than the next and the authenticity of the flavors and the use of the ingredients is unmatched. The staff is nice and helpful as well as friendly and the feel of the shop makes you feel welcomed(very homey) I truly recommend this place for anyone that is looking for a nice sandwich in the area. read more

Say Cheese - Prosciutto caprese - Cheese Shops Near Me - San Francisco, California

Great local shop. I came in here for a sandwich and was quick and friendly. Many options and was fresh and delicious. The variety of wine, cheese, and charcuterie was great even tho I did not purchase these items. Nice option on the go for a sandwich. I got the Brie and fig jam sandwich and was tasty. Prices were very reasonable and would be happy to come back and try more items. read more

Say Cheese - Menu 1/9/2020 - Cheese Shops Near Me - San Francisco, California

A non assuming store front which I've walked past many times till a friend suggested this place for their sandwiches. After walking in you see their large selection of wines, walk further back to the deli and you realize they have a great selection of olives, meats and to the right of the register a fabulous selection of cheeses. This place has everything you need for a perfect afternoon outing or offerings for a dinner party. It is walkable to GG park and off the N line to head to the beach. Decided on the prosciutto caprese sandwich that Moses, who was a great help, sliced fresh in front of us. The mozzarella tasted fresh and the bread was soft. You could easily share a sandwich but once you take a bite you may not want to share anymore. They seem to have a lot of local wholesome products which makes me want to support them even more. Grabbed some chips and limonata and it was a perfect lunch. Oh and those lemon cookies by the register worth every calorie! read more

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Small and local sandwich place in Cole Valley! Love the service and products they sell (sandwiches included). I like personalizing my sandwich when I go there so I always opt for the build your own option. They do have great options on the menu as well if that's your preference! read more

I stood at the counter waiting for someone to ring me up for a good 10 minutes yesterday. I was not ordering a sandwich or slicing, so apparently they have no process for ringing you up if you just buy something from the case. No one at the register, no numbers. They just ignore you while they argue with the customers ordering sandwiches. I've had bad customer service experiences here before (being told to wait to pay while the only guy there called in tomorrow's bread order, again after waiting a long time. Looking for burrata and being handed one that was expired with a shrug and an explanation that the dates don't really mean anything). It my fault for coming back. It is a cute shop and I want to love it but the guys who work there are obnoxious. Luckily Luke's down the street had the same burrata for $2 cheaper. read more

Very cool deli / cheese spot on Cole. I recently had a delicious goat cheese sandwich at another sandwich spot so when pressed to order something here I asked if they had anything with goat cheese . They indicated the "vegetarian " did ... so I went with that and added turkey and avocado on Dutch crunch . Super duper good and it came out to $12.50 which isn't cheap but hey it's SF... Friendly guys behind the counter as well . read more

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Yes they sell amazing cheeses and their staff are great at helping find new cheeses BUT they also make outstanding sandwiches. Choose any and you'll be happy read more

Say Cheese - Jamon Serrano - Cheese Shops Near Me - San Francisco, California

I hope Roger reads this since I love his cheese shop but his employees today were the absolute worst! Rude, off putting and cynical. So absolutely rude. I called to get sandwiches made to pick up and they said they could not, they were busy. I showed up not 5 minutes later to a completely empty shop, the employees complaining about people in the city being rude, which was totally ironic, and doing nothing else. When I arrived I said sometimes people in service are also rude and they immediately said they refuse to serve me. No one in the store and sending customers away. The really terrible thing is that I use their catering for work and if I did not know Roger was such a great guy, this would have definitely been the end of them getting any business from me. Tall guy in ball cap, maybe Jerry, rudest person in retail I have encountered in a long while and it was just the holidays!!!! Did I mention he told me to go to Subway???? I will be writing a letter to Roger because this attitude in someone else's establishment is really disrespectful and harmful to the business by it was obvious this was just a job for this person and he did not care about the actual business. Did I also mention he was extremely rude in the phone when I called as well and went in just to find out who was being so rude so I could let Roger know. Otherwise I would just go to Haight Street Market, which is what I did today and may have to be what I do for all my catering here on out...again, really like Roger and would hate to punished us business because he hired such a rude employee. read more

3 stars because they still have good products but minus 2 stars for the service. I have been coming to this shop for 20 years. Always loved it. Came back to buy cheese and sandwiches after many years. Bad experience! The guy making the sandwiches was rude and useless. Then, the lady who help with the cheese was rude as well ... and condescending. I also realized once home that she gave me the wrong cheese. It left a bitter taste in my mouth and I might stop going to Say Cheese. Very sad. If the ownership did not change, please change your staff so the experience is still nice like it used to be. read more

The sandwiches are good but not worth the rude service. The woman with short dyed hair is just straight up surly for no reason. It's 2022, have no room in my life for such negative energy. read more