Specialties
The Sassy Jones Dream House is more than a boutique. It's an immersive shopping experience designed to feel like your favorite auntie's home, warm, beautiful, welcoming, and full of inspiration. Every room invites you to slow down, discover statement fashion and accessories, and enjoy moments of connection.
Unlike traditional retail stores, the Dream House blends luxury shopping with hospitality, personalized styling, and community. From limited edition collections to thoughtfully curated spaces, every detail was created to help women feel seen, celebrated, and confident. We believe shopping should be joyful, memorable, and leave you feeling even better than when you arrived.
That's why we say the Dream House is where grown women come to play.
History
Established in 2013.
Sassy Jones was founded in 2013 by Charis Jones with a mission to help women feel beautiful, confident, and empowered through fashion. What began in her kitchen has grown into an internationally recognized lifestyle brand known for statement jewelry, accessories, beauty, and elevated style.
After opening its flagship boutique in Richmond, Virginia, Houston became one of the brand's strongest customer communities. While planning a second location, founders Charis and Keon Jones both had the same dream on the same night, leading them to Houston's historic Almeda corridor instead of their original destination.
That dream inspired the Sassy Jones Dream House, a boutique designed to feel like home. Today, it serves as both a shopping destination and a gathering place where women can connect, celebrate, and leave feeling more confident than when they arrived.
Meet the Business Owner: Charis J.
Charis Jones is the CEO and founder of Sassy Jones, a colorful fashion and beauty brand that helps women express themselves with confidence through style, storytelling, and unforgettable experiences. Under her leadership, Sassy Jones reached #24 on the Inc. 5000 list and was named by Forbes among the Top 25 Small Businesses that Thrived During the Pandemic. Charis is a 2021 Ernst & Young Entrepreneur of the Year, a Tory Burch Foundation Fellow, an HSN "The Big Find" winner, and was featured on The Today Show for growing the brand more than 12,000% in three years without investors while raising twin boys. Through fashion, leadership, and immersive retail experiences, she inspires women to trust themselves, live boldly, and embrace life in full color.