T-Mobile's concept store in Berlin's Mitte district. A young, hip approach to selling the T-Mobile…read morebrand to a trendy demographic. I like the way they've implemented the concept here. It's a place you can check out phones, surf the net, drink some tee, or just basically chill out. Many, especially the real hipsters from the area will consider this concept a complete sell-out. Who really cares! If this helps T-Mobile sell more phones and service contracts it works. I personally have enjoyed the two times I stopped in. Nice to get Samova tea for free while you wait for something. Relaxed atmosphere and no pressure selling in any way. Let's see how long this place stays open.
