Specialties

Relationships and open communication are key drivers for SALT to concoct winning results. Jenna ensures campaigns are on time, within budget and exceeding brand objectives by staying connected to her team to bring out their best and paying close attention to client communication. Sloan ideates in his sleep and will work tirelessly to make the unimaginable a reality.

History

Established in 2009.

A husband and wife team who believe in People. The end product is not the only focus. It is crucial to enrich the lives of those around us with a Love & respect for team members and clients. A major focus for SALT is to give back to not-for-profit organizations and community enrichment endeavors. Supporting the local community talent and striving to fill production needs with the very best West Michigan offers is achieved by renting local gear and hiring local talent. SALT's rich history began in 2009 with a desire to tell compelling community stories of Grand Rapids people and services. In 2019, SALT shifted focus to full scale production due to their strength in nimble content, vertical video, data-driven strategy and core values of innovation, loving people and creating art.

Meet the Business Owner: Jenna and Sloan I.

Jenna and Sloan Inns = SALT. Jenna, Account Director and Producer element of SALT, spent time touring the US, Europe & South Africa as Program Director of a live stage show. Later, she trained corporate marketing professionals and obtained her master's degree in Organizational Leadership. Jenna has worked for Perrigo, GE Aviation, Sony, Dell, BYUtv, Amway, Chaco, SpartanNash and more. Sloan Inns, Director and Creative Content element of SALT, hails from South Africa, He brings a global perspective and loves to question the status quo as he works. Ever searching for innovative ideas, he rarely stops trying new things & believes creativity is a combination of different points of view mashing together to form something totally new. He has worked with acclaimed artists: Jared Leto and Scotty McCreery, Co-Directed the 2019 Tribeca Documentary 'A Day in the Life of America' and has directed for Sony, DELL, Ford, Amazon, Universal Music, SHEFIT, Amway, Chaco & more.