If you happen to be in Stockholm, and your daughter asks you to bring her back sone tights, this is…read morethe place to buy them!! Great selection of items, reasonable prices, very service-oriented staff!

This is the heart of SoFo, packed with chic items actually made in Sweden. It's exactly what people…read moremean by "Nordic Cool." Even with a REA sign on display (which literally stands for "realizing assets" in Sweden), the prices still feel a bit steep. I might just be comparing it to Budapest or Paris, where affordable boutiques are everywhere.Then again, this is the Nordic region. They are very strict about keeping out cheap mass-productions or low-quality goods from third-party countries. Unlike some "Made in Italy" labels that actually rely on exploited cheap labor, Sweden focuses on the real deal. I absolutely love the minimalism of Swedish chic. If you are in Stockholm, SoFo is definitely a standout spot! I would give it a 4 out of 5 stars, even though I didn't end up buying anything. Södermalm is truly the place to be if you want to avoid the usual tourist crowds. They are Swedes, so if you say "Hej Hej," the service is going to be awesome. Having been around Scandinavians ( Americans) all my life, the culture is completely familiar to me. Yes, you get a straight face instead of bubbly, cheap small talk, but there is a genuine, warm welcome underneath. Fake small talk just doesn't exist in their service industry.

The modest exterior and unexpected location almost made me miss this outlet gem…read more I'm really happy I turned in my step, as I found a variety of high end, mostly Scandinavian, brands at 50-80% off from what seemed to be recent collections - and walked out with two V-ave s/s13 pieces at 60% off each. The store itself is not as considered retail space as the Acne outlet or The Whyred outlet, but the variety of brands makes up for it. The helpful staff doesn't hurt either!

My wife shopped here for two hours, because she was having so much fun trying things on, and…read morebecause the patterns on the dresses and the cut of the billowing pants themselves look like they were made for fun evenings out. She finally left with three purchases. My wife, fwi, is an expert, dedicated shopper, and this was the only store in all Stockholm that met her standards, the most important of them being something unique, something you couldn't find anywhere else. (They also play wonderful Spotify playlists and have chairs where husbands like me can sit and fiddle with their phones.)

One of my simple pleasures when traveling to Sweden is stopping by this magical place. Ewa i…read moreWalla's inspiration and interpretation of tradition inspires me and always calls me back for more! See you again in June!

Excellent , friendly service. The products are beautifully made in stunning colors. I had many…read moreoptions to choose from. A bit expensive., but worth it for genuinely Swedish made.

I am an American but my family lives in Sweden. For a couple of generations they have been…read moreenthusiastic owners of Hilda Hilda items. I have received some as gifts but had never visited the store itself until now. IMO this is a unique place in Sweden, or anywhere. There are two sewing machines right in the store, and everything is made in Sweden. The designs are delightful and the fabrics are workmanship are quality. Also, I was pleasantly surprised at the prices! The dollar is strong right now and these items were much less than I thought they would be. I bought a computer case, a makeup case, some dish towels and other gifts. Don't miss Hilda Hilda when shopping in Stockholm!

Super friendly staff and a lot of variety!…read more As an Adidas person, I will return to this shop whenever I need to buy an Adidas item...

A great selection of Adidas clothing. They carry both Originals and segments like Soccer,…read moreBasketball and Silver. Great place if you like sneakers.

Happily surprised to find a decent selection of books in English and at decent prices. I stop here…read moreoften to browse.

Caliroots = Excellent in all regards! Their prices are…read moreaverage considering the brands they're selling but EU-wide shipping is really cheap with EUR10. They have a sale a few times a year which is when you'll find some great deals (50% on lots of nice items) on their site. They tend to have a lot of rare items too that you won't find at most German retailers. Another nice feature they offer is integrated order tracking on their website which usually isn't even necessary because their international shiping and delivery is super fast. They tend to ship right after you paid your order. Of course when ordering from outside Sweden you need to be well aware of which sizes fit you, because returning stuff can be expensive even though Caliroots actually refunds you the full shipping costs, which is awesome. For instance I just paid EUR17 for shipping from Germany for returning a jacket that I ordered a size too small (1200g insured shipping via DHL). In conclusion - great choice, regular prices, fantastic service! Highly recommended.

Awesome online store. Good selection and variety of styles. Good fast service. Recommended.read more