Heron City has everything. EVERYTHING…read more But I hate these crowded buzy shopping malls. They are not for me, but if you are a fan - you could stay here for the entire day without getting bored. You can eat, drink, play, shop, go to the movies. have fun with arcade games...you name it. You can do it.

Heron city is such a little funny spot out in the suburbs of Stockholm. Immediately on the drive up…read moreyou see this super 1980's space age looking sign welcoming you in. It feels like your driving up to a mall in the movie Waynes World or Weird Science. In the US, most large shopping malls are either closed or on the decline. Americans have been gravitating towards more time efficient methods of shopping for the past 10-20 years and malls are now considered time consuming with their large parking lots and extensive landscape of stores to navigate. However, Sweden is a much slower paced culture that likes to enjoy a more leisurely quality of life. That, and Sweden's love of American consumer culture is why I think that larger and larger malls have been popping up everywhere around Stockholm the past few years. Heron City actually has been around much longer than a lot of the others and is a bit smaller, but if your from the US will feel a little like stepping back in time. They have a food court, a water fountain, a restaurant called "Amazone" that mimics "The Rain Forest Cafe," a play place for children, a movie theater and a few large and small stores. The only thing It's missing is a large midwestern clothing store like a Macy's or a Dillard's! HA! Usually, we come here for the movies, bowling, arcade games and dinner (in either Pizza Hut, O'leary's, or the food court). Somehow, we usually end up going in Mio or Media Markt when there's time to kill before a film and I end up purchasing something (movie days can get get a little expensive when i'm waiting surrounded by home decor, electronics and sportswear) $$$$!!!! =) =) =) TIP: This is a great place to bring your kids. They have these funny large (fake) animals that kids can "ride" and that large play place upstairs that I mentioned. The arcade inside of O'leary's and the movie theater are also pretty kid friendly. TIP: There's a funny little booth where you can buy a cup of prepared fresh (not popped) corn. Yes, I said CORN! haha.

Great place, has a lot of decoration stuff, the downside is that it doesn't have anything for kids,…read morebut if you are a senior well there is some stuff.

My wife shopped here for two hours, because she was having so much fun trying things on, and…read morebecause the patterns on the dresses and the cut of the billowing pants themselves look like they were made for fun evenings out. She finally left with three purchases. My wife, fwi, is an expert, dedicated shopper, and this was the only store in all Stockholm that met her standards, the most important of them being something unique, something you couldn't find anywhere else. (They also play wonderful Spotify playlists and have chairs where husbands like me can sit and fiddle with their phones.)

One of my simple pleasures when traveling to Sweden is stopping by this magical place. Ewa i…read moreWalla's inspiration and interpretation of tradition inspires me and always calls me back for more! See you again in June!

The modest exterior and unexpected location almost made me miss this outlet gem…read more I'm really happy I turned in my step, as I found a variety of high end, mostly Scandinavian, brands at 50-80% off from what seemed to be recent collections - and walked out with two V-ave s/s13 pieces at 60% off each. The store itself is not as considered retail space as the Acne outlet or The Whyred outlet, but the variety of brands makes up for it. The helpful staff doesn't hurt either!

This is the heart of SoFo, packed with chic items actually made in Sweden. It's exactly what people…read moremean by "Nordic Cool." Even with a REA sign on display (which literally stands for "realizing assets" in Sweden), the prices still feel a bit steep. I might just be comparing it to Budapest or Paris, where affordable boutiques are everywhere.Then again, this is the Nordic region. They are very strict about keeping out cheap mass-productions or low-quality goods from third-party countries. Unlike some "Made in Italy" labels that actually rely on exploited cheap labor, Sweden focuses on the real deal. I absolutely love the minimalism of Swedish chic. If you are in Stockholm, SoFo is definitely a standout spot! I would give it a 4 out of 5 stars, even though I didn't end up buying anything. Södermalm is truly the place to be if you want to avoid the usual tourist crowds. They are Swedes, so if you say "Hej Hej," the service is going to be awesome. Having been around Scandinavians ( Americans) all my life, the culture is completely familiar to me. Yes, you get a straight face instead of bubbly, cheap small talk, but there is a genuine, warm welcome underneath. Fake small talk just doesn't exist in their service industry.

If you happen to be in Stockholm, and your daughter asks you to bring her back sone tights, this is…read morethe place to buy them!! Great selection of items, reasonable prices, very service-oriented staff!