I've worked with the Robot House guys on a few projects in my day. I was on the team at the Spy when Robot House did a full re-brand for the local, independent radio station. As a board member for the Homeless Alliance, I've also worked with them again recently on a project to help improve some of the Homeless Alliance's branding and marketing materials.
These folks are wonderful to work with, and their process is fascinating. The name Robot House has a whole story and meaning, and the guys use it in the process of building a brand identity. You start by filling out a fun questionnaire that helps them understand what you do and why. They take those answers and come up with a "blueprint" where you get to go through with them and see their inspiration and influences they are using to put together the logo and other elements of a marketing plan.
When they've cleared that plan with the client, they finalize the materials and present them to your group. They think of everything in this process, and it feels like you/the client are integral to the road map that led you to the final product. By the time you see the logo, you feel like you knew where it was going and you're ready for it. They really think about your other needs too and develop templates and pieces you can use to make it work for you across social media, print, web, etc.
I have loved working with these guys (and, the amazing intern Sarah) and their process, and I'm all about working with them in the future. read more