First of all, don't get it wrong! If you are looking for a pint of Guinness, this is not the place, although it's called "pub".
This is actually, one of the most unobvious places for trying Japanese food that goes beyond the regular sushi or sashimi (although both are listed in the menu), especially during the lunch time in Avenida Paulista area.
Packed with a majority of Japanese businessmen willing to have a quick meal, it could be considered somehow the cafeteria of the Japanese expats that work in the neighborhood.
It is an outlier located in the food court of a shopping mall where most of the options are fast food restaurants and it has just moved to a bigger area where there used to be another Japanese restaurant.
Lunch menu is basically a list of teishoku (meal set) with options of katsu (deep fried meat), kare (Japanese style curry sauce), udon and lamen (noodles in soup), donburi (rice bowl with different options of toppings) and also some exclusive dishes such as hoikoro (cabbage and pork in Chinese style) and buta yasai itame (stir-fried pork and vegetables). Sushi and sashimi are freshly prepared by the counter and make sure you try the kaisendon (sometimes called chirashizushi), which is a bowl of sushi rice with a selection of sashimi and other delicacies such as uni (sea urchin roe) and ikura (salmon roe).
Prices are quite high, compared to the options in the same food court, but you get the quality and taste you pay for. read more