Not THAT rare. Does anyone else agree the last edition of this magazine is some sort of masturbation fodder for a small group of peeps who love to see themselves go out? Personally, I like the design. But then I like the design for USA TODAY so what do I know. If you like to go out on the town, shop and eat, it's a good visual for where you're going. But this magazine...not clear on what it is - an attempt at photo editorial, or is it a creative form of advertising? Who knows...it's pretty. Not much depth, but a nice resource for, hmmm...trust fund kids under 30? read more

Rare Magazine - Print Media Near Me - Austin, Texas

i just came back from the horribly organized party hosted by rare magazine with dos equis...waited over 1.5 hr standing around in cow shit galore only to be told that the party had reached capacity. mind you, we had gotten there around 7pm. RSVP process was a gigantic waste of time, no one was directing parking, cops were completely useless, no communication to the waiting crowd to get on shuttles, shuttles came in a group of 2 or 3 every half hour to hour.... rare? you really bit off more than you could chew. sorry but you just fell your way back to 1 star. i'm on a boycott now of rare magazine AND dos equis. you both just wasted a lot of people's time. read more

Anytime you hear Rare Dragazine say "RSVP, you'll get in!" --It's a LIE! Anytime you hear Rare Slackazine say "Gates at 7"--It's a LIE! Anytime you hear Rare Frakazine say "Sure, drive yourself out to the castle, there's AMPLE parking"--It's a LIE! People will come, Rare. If you offer plenty o booze and food, people will come. If you offer cool demos and wind tunnels, people will come. If you offer a party in a freakin castle, people will come. If you offer Bear Grylls, I will most certainly come :) People came, people parked two miles from the event, people waited in the parking lots for hours for shuttles, people hiked from the lots in heels to the event, people parked on the side of the road right outside the event, all only to be told they couldn't get in. Me and my peeps spent 3 hours last nite to eat at Chilis in Marble Falls. It's actually not a bad Chilis, overlooks the lake, food decent, service okay.....but not INTERESTING!!!! read more

Another reviewer called this magazine "chaotic" I call it bad design. Any time I've picked up this magazine, I've had a really hard time figuring our what the "content" was versus the advertising. Maybe it's all advertorial? Hard to tell really. I think the editors/designers at rare are trying a little too hard to be "hip/cool" and they are failing. read more

Can you get fat off of eye candy? I hope not, because I think I need to go to the gym now. This is one of a few of those little ad books that you might have noticed about town lately. I think the goal is to help promote local businesses by printing up these hipster looking guides/magazines and giving them away at the front of stores. If you are right brained, "rare" (lower case for extra cool points) is exactly what you need for the next 15 minutes of your life. Look at the pretty people! Look at all the pretty colors! It's shiny! If you are easily distracted, you will love this publication. I couldn't tell you more than one or two things that are in here, but I've looked at it several times now. I'm not even sure if there are articles. I know there are coupons, and the magazine divides advertising by location. Pretty. Shiny. Colorful. Best of all, free! Look for upcoming reviews on Brilliant and Tribeza and whatever the next one of these is to come out. I should really give rare 8 stars, because of the lovely diversion it gives me, and I love the fact that they have a local artist design each cover. Still, if there is any substance to this, it's buried beneath the glitter that occupies my attention constantly, so I can't find it. Now if you'll excuse me, I'm going to thumb through this magazine backwards one more time before going to bed. read more

That castle party was the most poorly organized non-event i've ever had the privilege of driving an hour to, waiting an hour for, and not getting into. **Update** RARE wasnt responsible for our misery. They just marketed the event. That means that they shouldnt be held accountable. Is this what they mean by blamestorming? 5 stars for marketing the hell out of an event, 0 stars for accepting responsibility for not asking the right questions about the event to begin with. Business 101: Don't attach your name to something that you're not 100% sure will be successful. Created a separate place to yelp about the event: http://www.yelp.com/biz/rare-dos-equis-party-falkenstein-castle-burnet#hrid:NhezwwOZ4aOfhBKuFA59ig/src:self read more

I can't say that I read "rare" for the articles either. I always end up getting completely disoriented and lost in the magazine. A rare issue sits in the "arts and crafts" section of my bookshelves right now. Although the editors probably did not intend for this, the magazine makes for terrific decoupage clippings. It does, indeed, feature many local shopping and eatery venues. In addition to the spunky ads and articles, there are spotlights on local people (professionals, artists, etc.) that are designed for those for those who have short attention spans. There are also spotlights on random Austin-y things such as swankiest bar, best place to find a date, favorite outdoor activity, healthy restaurants, cheap lunches, and so forth. But good luck finding your way around the magazine - it's rather chaotic! It's divided by geographic area in Austin, so if you wish, you can cut right to the chase and see what's going on in the South. Rare - well done, but messily so. read more

I don't think the Dos XX castle party was RARE'S fault, but they should've learned not to get entangled in big city hullabaloos when they don't have control. They sponsored Matisyahu's cd release party, only emailing people 24 hrs before the event. He comes hours late and doesn't play! The bar, Speakeasy, doesn't even play the album! And he ends up leaving in an SUV limo and playing at another bar down the street in a surprise show there. Neither RARE nor the bar informs the crowd, or what was left of it, that he had left or was playing elsewhere nearby. And while RARE said the event was free, there was a cover charge. Well, I was pretty surprised that an artist doesn't play his own cd release party, and no one in the bar got to hear the new cd except for the lucky few who happened to get a cd passed to them (I was one of the lucky few). The venue choice was horrible, lots of folks there hadn't even heard of Matisyahu. Those of us who did waited for hours, and never got to hear any of his music, live or recorded. He sold out Stubbs before, so others appear to know how to promote an event much better than RARE does. Full rant here: http://www.yelp.com/biz/matisyahu-cd-release-party-fail-hosted-by-rare-magazine-austin read more

Jackson R. has this completely right. This little magazine is long on design, advertising and style and short on content. I do like their e-mails which have "rare" events - which are basically advertisments masquerading as events. They do, however, keep you informed of whats going on in and around your local Austin businesses. If anything, I support rare because rare supports local business. Plus, it's purty. read more

Right on, RARE! Way to have a killer event that most people couldn't get in to! Now, I've planned events for a while now. My last one was more popular and gained more than 1500 people. Needless to say, we were glad the fire marshall didn't show up. However, once the owner of the club realized there was a huge line outside, he used his smarts to say "get those people off the street and into the club!" You had a party with more crazy stuff than I could ever have afforded, and your capacity was 2000 people? Oh, and you never really conveyed that capacity? And didn't tell the cops that people were driving out there? And, likely, had not thought of the fact that your "parking lot(s)" were miles away and would need some kind of "regular" shuttle service? Wow. Just wow. I mean, if I'd fucked up like that and pissed off that many people....I'd feel really crappy. Not as crappy as you, of course, because I certainly wouldn't have made those mistakes and included an 1.5 HOUR DRIVE to give people more time to be pissed off at you. EPIC FAIL! read more

While I do appreciate that the complications with last night's event may be the primary responsibility of outside parties, I am still disappointed with Rare's role in the matter. Rare was the one entity based locally that put their name on this event. Rare maintains a reputation as a source looked to for guidance on "where to go" and "what to do." When Rare agreed to take on the marketing, they took on a responsibility. That responsibility was not met, and the negative feedback they have received as a result is warranted. If last night had been a success, Rare would certainly be taking ownership over that. Part of proper marketing includes responsible communication. Event go-ers were ENCOURAGED to drive, which was clearly a mistake. As all of us who went and waited for hours know, that mistake was merely the tip of the iceburg. Austin shakes her head and wags her finger at you today, Rare Magazine. It would be nice to see you acknowledge your own mistakes in the matter and take a little stake in the downfall on behalf of your neighbors. read more

We want to sincerely apologize for the experience you had at the Dos Equis event last evening in Austin, TX. We did not expect the response to our invitation would reach this magnitude and we did not properly handle the number of people who arrived at the event. Clearly this event did not meet your expectations or ours and for that we are genuinely sorry. This is not how we wish to treat our loyal consumers and we only hope that you will let us try to make it up to you. We are working on plans to try and make this right and will be back in touch with you before the weekend with more details. We appreciate you taking the time to let us know how you feel and are working hard to put plans in place with the companies that managed this event for us to ensure this never happens again in Austin or any other city. Sincerely, Kheri Tillman Vice President, Dos Equis Heineken USA read more

From Rare Magazine, received as e-mail "A Message from the publisher While last nights event "The Most Interesting Academy" at the Falkenstein Castle was great for those that got in, many of you were left outside uninformed and unable to get in. Hosted by Dos Equis and the Mirrorball Agency out of New York this event was not hosted or planned by Rare Magazine, and we were not able to control exactly who was let in, nor did we have any implementation of the parking or transportation situation. Rare was hired solely to help market the event, and we were not the planners of it. Because of its unique nature we elected to participate in marketing it, and while it was a lot of fun many of you were not able to get in and were sent home by the local police once the venue had reached capacity. It was definitely "interesting", and saw a lot of ways that the attendees definitely could have been taken care of more effectively. I truly apologize to any of you that were not able to get in to the event on behalf of Rare, and hope that you can understand our position. Have a great weekend, and enjoy some great events tonight through the weekend we have found and recommend! Regards, Taylor Perkins, Publisher, Rare Magazine" read more

I just wanted to echo the sentiments of everyone else who was horribly mislead by Rare about the Dos Equis party last night. I don't really know why I bothered to RSVP over a week in advance AND left work about 2 hours early to go to this event because in the end I DIDN'T EVEN GET TO GO. After learning of the overbooking and the change of pickup locations, my friends and I showed up at 5 pm on the dot and got in the (already ridiculously long) line to wait for the bus. 2.5 hours later, we were hot, sweaty, and completely ticked off when the second group of buses STILL hadn't shown up and we decided to leave. At that point we were very close to the front of the line and definitely would have gotten on to the next bus when it showed up, but I'm glad we finally came to our senses, because it sounds from other reviews as if we wouldn't have even gotten into the party if the buses had been there. Moral of the story: never go to a Rare event unless you know someone who works there and can guarantee your entrance and happiness (doubtful). Suggestions for future: 1) Don't bother to have an RSVP list if you're just going to totally overbook anyway. If you have planned an event that sounds as awesome as this one did, people who RSVP are definitely going to show up for it. 2) Get organized on the line issue. It seems like there was a total breakdown on the change of pickup location, but really, if that happens, try to expedite the check-in process. Get wristbands and check ID's while people are waiting for the buses to show up - NOT when the buses are already there making it take an hour to load people on. 3) If you're going to make people wait in line for hours on end in 100+ degree weather, think about distributing water to people in line (or at the very least, bring some that they can buy if you know there isn't anyplace close by to buy it). 4) If there is a line of hundreds of people waiting and you know the buses are seriously delayed (or not returning at all) - DON'T LIE ABOUT IT. If you are honest and say the event is at capacity and no one else can make it in, at least that gives people a chance to save what's left of their evening and potentially to do so before they are completely annoyed at you. The bottom line is that it will be a cold day in the depths of you-know-where before I ever even consider attending a Rare event again. Get some staff who know how to plan an event and maybe someday I will change my mind. read more

Updated because last year I bought a few tasty gift certificates to Blue Dahlia Bistro at a great discount, courtesy of Rare. I'm thankful Rare had promos for new local businesses; wish they'd bring those back. Their Weekend Pass emails are also pretty nifty, chock full of more events than any one person can attend. And though I didn't attend the ACL evening events Rare put on, I heard they definitely redeemed themselves. Rare, you're alright. read more

I really just like to "read" Rare for the featured art that graces the cover and the insides. The cover done by Pixel Peach was amazing!

Wow. I was one of the thousands who drove almost 2 hours to be told I couldn't get into their party despite RSVPing. A letter from the editor saying "It wasn't our fault" won't cut it. Parties are supposed to promote the brand, not convince half a city to never pick up your magazine again. read more

We get this magazine at work and all stand around reading it when we have nothing else to do. I love the designs and I'm really inspired by them. What could be a boring black on white article about something in a far away city is a colorful, clever story about places and people right in my home town. I always make sure to bring one home with me after work- and so should everyone else. I especially loved this month's article about waiters- I can relate. But it's not true that if you are mean they touch your food... at least not at all restaurants. And people- tip 20%! read more