Specialties
100% Grass-fed Beef. We raise happy cows on open pasture in Mount Vernon, Texas - just 1.5 hours East of the Dallas - Fort Worth metroplex. Our cattle are never administered antibiotics or hormones or feed. They are rotated to fresh pasture each day which heals and regenerates the land. Healthy land = healthy animals = healthy people.
We work to raise the highest quality most nutrient dense beef for our family table and yours. We hope you will consider making us your local rancher and encourage you to know where your food comes from.
We deliver to Dallas once a quarter where we sell out of The Corner Market cafe on lower Greenville. We also sell most Saturdays at the Winnsboro Farmers Market (Winnsboro, TX) and we offer local pick-up at the ranch for our customers in East Texas.
Come visit.
History
Established in 2013.
In 2011 we watched the documentary Food, Inc. And the rest is history. We began to change the way we ate and started purchasing more of our food from local farms and traceable sources. In 2013, we began small by marketing grass-fed only beef from cows raised on family land in East Texas. We gathered enough folks around us that also geeked out over local, sustainable, nutrient-dense grass-fed beef and bought up all we could send their way. In 2014, we left the city for the country. And today, we live on a little plot of land in Mount Vernon, Texas where we raise the happiest, healthiest herd of Texas Longhorns so that we can bring YOU the best-tasting, locally-sourced, sustainably & humanely-raised, 100% GRASS-FED BEEF!
Meet the Business Owner: Jordan R.
Jordan is the "Cow Whisperer", just look him up on YouTube and you'll see why. Every morning at 6am one can hear him chanting "hey cows...hey cows" as he moves our happy herd to their new, fresh plot of grass just by simply calling them. It's a method of husbandry called "low-stress" - and we like it not only because it is humane but also because happy cows really do taste better. They release less stress hormones throughout their lives when they are handled in a low-stress way and so their beef tastes much better.
But the Cow Whisperer primarily moves the cows because it's good for the land. By moving the cows, the nitrogen (poop) is more evenly spread out, the grass is allowed to replenish and the soil becomes more nutrient-dense. And when the soil is healthy, the animals are healthy. And when the animals are optimally healthy, you are consuming one of the most nutritious meals creation provides.
