In these days of automated telephone systems (in which you must follow an endless series of prompts) and emails that reduce messaging to electronic conversations, the personal touch to communication and customer service is a dying art. Such is not the case with LaVonda Gale, administrative assistant for RAI Advisors LPL Financial. Learning about my frustrations with cutting through red tape and corporate obstacles in an attempt to cancel my life insurance policy with a national provider and effectuate a cash withdrawal, she took the project on with professionalism, empathy and kindness leading to my desired results. The company from which I retired -- a national nursing home and retirement center chain -- has a customer service recognition program called Whatever It Takes and Then Some for associates who go beyond their job responsibilities -- the second-mile approach -- in meeting a customer's needs. LaVonda embodies the spirit of such an award. read more
