Think swimsuit shopping sucks!!?? Not anymore thanks to Bikini Co. in NSB. It's so refreshing to…read morehave a swimsuit store with inclusive sizing. There was a swimsuit situation in my family so we looked up available options. Bikini Co. popped up and they were open on Sunday! Yay! We headed there as soon as they opened at 11. Leah greeted us immediately and asked about sizes. She showed us how the racks were organized & sized and I was surprised she had so many options available. They have so many styles to choose from whether you're looking for something that's barely there or a swimsuit that offers more full coverage. Even the bra size tops are available for the fullest figures. We all tried on at least 5 suits that fit well and had a tough time deciding between which ones to purchase!! Even when we found a top that worked but couldn't find a matching bottom, Leah helped us find bottoms that would coordinate and look great with the tops. We've had bad luck in the past with purchasing suits online (ugh) or trying on for hours and giving up after being discouraged. The experience changed our outlook on swimsuit shopping and showed us that the experience can be enjoyable. Next time we need new suits, I know exactly where we'll be heading. Thanks so much Leah for your help!

I am here in New Smyrna Beach on vacation from CT and had a tough time finding plus size bathing…read moresuits with all the weight gained during COVID remote teaching (working in that part right now). I needed a lighter bathing suit option so I decided to swallow my anxiety and visit Bikini Company. I'm so glad I did. Felicia warmly greeted me and set me at ease. She's very patient and found a nice selection for me to try on. I bought a cute yet supportive tankini set that was pretty and no heavy fabric! Plus sized gals- don't be afraid to visit this store- very friendly and accommodating for all body types!

Red Dog is our go-to in NSB and has been for years! We love supporting this local business…read more Seriously, you're always greeted with a smile the second you walk in. Such a friendly place. Their Red Dog merch is awesome and they also stock a fantastic variety of surf brands. It's always a pleasure to shop there!

Oh wow, what an absolute delight that place is. Every girl working there is just bursting with…read morewarmth and kindness -- if by "kindness" you mean cattiness turned up to a hundred. Ari? A total gem. Nothing says "welcome" quite like being glared at like you just insulted her ancestors. Customer service? Off the charts -- if the chart measures how quickly you can make someone want to leave. And the atmosphere? So inviting! Who doesn't love shopping in a place that radiates mean-girl energy and pure hostility? I mean, do they even want people to spend money there, or is it more of a "look but don't you dare buy" situation? Hollie, bless her heart, really adds that finishing touch -- all style, zero substance. The clothes are great, sure, but I'd gladly burn a gallon of gas just to shop somewhere that doesn't feel like a high school cafeteria circa 2010. Ten years ago the staff was actually decent -- guess that's ancient history now. Anyway, love the bad vibes! Won't be back.

I'm shocked that Sei doesn't have any reviews on Yelp! This store is a staple to Flagler Avenue…read morewith its two locations a block or so apart that are always fully stocked with super cute and fresh styles. This store always has clothes that look like they are fresh out of a Free People magazine ad for a fourth of the price. This store is definitely not Forever21 cheap, but it has much better quality and an ever changing selection of well made clothes for good prices. Most of their tops are around thirty dollars and their rompers and dresses are around fifty dollars. Their Instagram is always full of pictures of enticing new items that they have in the store and I make it a point to stop in whenever I'm in the area. I'm also one that normally gets either annoyed by pushy sales people or feels like I don't get acknowledged when I'm shopping and this has never happened to me at Sei, the girls are all super friendly. I wish I could remember the name of the one that normally works at the Sei by LoLo's because she is such a sweetheart and is really helpful, she has red hair and is great. Check this place out, you'll be glad you did!

The only place in NSB to buy super cute swim suits and clothes is Sei. Their inventory is ever…read morechanging fashion show of awesomeness. And to top off their fantastic two locations in town, their website offers even more goodness. A must go see for any lady in the area who wants something new to dress up their wardrobe.

Beall's is my favorite clothing store. It just so happens I live in Indiana and we don't have them…read more But I always stop in whenever I'm in Florida. They have affordable clothing and home items with a beachy theme. It's probably geared towards women of a certain age who typically live in Florida but I still like it. This location was super clean and organized. The staff were friendly as well. This trip I got a super cute shirt with Florida cities and bedazzled icons on it. I would've bought more if I had any wiggle room in my suitcase.

This is my favorite place to go for shoes. The other beall's have a nice shoe selection but this…read morestore in new Smyrna has the best selection of Sketchers anywhere. The store and the restrooms are always very clean. The staff are always friendly and helpful. My wife enjoys the huge selection of swimsuits. It's a bit out of my way but I love shopping here.

So I didn't get towed, and good music inside, and no bald guy chased me either !!…read moreGod Bless America

if you could give zero stars I would. seems like the only business they get is towing other cars…read more cheap wares and bad vibes. ther's plenty of other American owned souvenir shops around. Try those. let's close this place down.

They do have a big building with a lot of stuff- clothes, bathing suits, shoes, new Smyrna…read morememorabilia type stuff, toys. However, most everything seemed to be poor quality, not worth it, and overpriced.

I had a very unpleasant experience shopping at this store. It started in the dressing room, my…read moredaughter was trying on bathing suits and I brought her a few more to try on. Two employees quickly ambushed me to make sure she exchanged the same amount of clothes from the dressing room. One of them even peaked her head around the door and made eye contact with my unclothed daughter.

Heart strings is a wonderful boutique with a wide variety of bras and accessories. The ladies are…read morevery helpful and they make finding the perfect fit a breeze. A gem in NSB!

Heart Strings is a lovely and convenient shop to be fitted correctly and to see a large and…read moregorgeous collection of bras. I At size 40F, I have never been able to walk into Walmart (or Bloomingdale's for that matter) and pick out a new bra! Heart Strings is my one place to find, not only my size, but actually pretty and colorful bras in my size made by manufacturers of whom I have never heard but who obviously know what they're doing!! I could not be happier with Heart Strings, Pat, and Paige. I highly recommend this shop.

Great Experience! I found shoes that I liked and gifts for friends. Welcomed by sales associate…read morewhen I entered the store. Friendly check out associate who seems to like her job and the company. Very positive young lady. Good prices as this store. The company has been in business for years in Florida family owned.

Great store! It is super clean and I mean the cleanest one I have seen. It could have been a Macys…read more...They have really nice people working there.. just an awesome staff and nice neat merchandise. The management must really care about their store.

Lots of unique gifts and merchandise. Offers lots of "Life is Good" items and "Jams".read more

What a cool little shop with unique beach gear and other cool stuff for you beach going people out…read morethere. They even have very good wines to purchase. Flavors you find at the liquor store. Check this place out