I feel a bit sorry for my son that he wasn't born to rich parents. We're not poor by any means, but…read morehe wears clothes that were gifts, hand me downs and maybe something we bought at Tots and Teens. Not even a Pumpkin Patch shirt in sight. I was hobnobbing with the rich and famous on Jarvious Road, and saw this delightful little baby shop called Peppin Boutique, it is a must visit for all parents. I browsed around a bit and saw the coolest little outfits, unfortunately they all came at a king's ransom. But there is a reason for this inflated price; items are designed by owner Kathleen Waite, and kitting your young one out with these outfits will give them the individuality they deserve. I recommend that everyone should buy one outfit here, even if it is only worn to family photo shoots. At least that way it will last forever.

Mooi mooi is a gorgeous little store tucked away at the back of Matakana. It was originally an…read moreonline shop and they sell a variety of things for the home. The children's section is very cute. Most of the clothing is the Sticky Fudge range; littler hipster hoodies for boys and floral prints for girls. It's good quality all-natural fabrics and averages about $30 an item. There are a few bits of furniture and the Wonki Ware kitchen range which I love. They also do a nice rage of bird and flower jewellery. Mooi Mooi has a natural but contemporary feel to it; lovely for gift buying or to pop into and have a browse

'Pumpkin Patch' cater for 0-12yr old children & maternity wear, from head to toe. Over the years I…read morehave shopped here sporadically. Previously I used to find the clothing unfashionable: embellished with dinosaurs, cartoon characters, teddy bears or chipmunks on the front of many t-shirts or hoodies - however now things have changed for the better. Recently I purchased the aforementioned clothing without hesitation: stylish, muted coloured garments and extremely reasonably priced. They have regular sales, reduced clothing from $10 which is brilliant. The sales staff are fantastic, attentive, friendly without being pushy. I really enjoyed my shopping experience at 'Pumpkin Patch' and look forward to returning for more staple pieces soon. Also a NZ brand - just saying.

I know they say its not worth it, splurging on clothes for kids as they just grow so damn fast…read moreanyway, but if you have seen the clothing in this store you can see why sometimes it's worth buying quality cause er my gerd everything in this store is so damn adorable! Little Marc Jacobs anyone? If what you aspire for your kids is to be the best dressed tot on the block, a la Rachael Zoe, then this store is your go to fashion haven. I only wish I was about 20 years younger (sigh don't we all), so I could wear this stuff myself. And as I am not up the duff as of yet, I will have to settle on spoiling my little niece. I can deal with that.

Value for money is key for shopping these days…read more "Cotton On Kids" delivers everytime. They stock children's clothes from 0-8?yrs I think. Having purchased a lot of items in store, both gender, I can honestly say (hand-on-heart) they are my one of the best! You can regularly find bargains and clearance items. I just purchased tees, hoodie and pjs for under $90, wow! They stock everything from jeans, tees, stretch-n-grows, socks, shoes, sweaters, cords, swimmers - you name it, except children's underwear. Love this brand:)

It gets really cold in winter and sometimes you have to forgo appearances for warmth and so I turn…read moreto Peter Alexander for my pajamas. Why pay full price when you don't have to? You will find sleepwear for both men, women and kids, boxers for guys and girls, knickers, slippers and a range of gift items. Perfect for teenagers. The prices here are fantastic and if you like prints and colour then you will find something here for at least 30% off. Most of the time the discounted product has additional discount on it. I once got a $80 pajama set for $25. The prices here are incredible. The sleepwear is good quality and there is a huge range of product in store always. The staff are very helpful and sometimes the manager actually wears pajamas to work. I suppose she can get away with it because these pajamas often border on the line of what is called 'lounge wear' and she is promoting product in store. Either that or can't be bothered getting dressed for work. Her service is exceptional though.

I don't have children so when I'm buying for younger cousins, I'd happily drop a few more dollars…read morefor something I thought was really cool and cute. On my recent venture for more gift clothing for family, I came across Charlie & Me. Its a great little kids store that caters for newborns to 10 years olds and the best part about it is that its affordable. The prices are great and their sale items are such good value especially for new season clothes. Charlie & Me have great muck-around clothes for everyday wear as well as some fancy, out-for-dinner clothes for little ones too. I went there when they had a sale on during a late night and it was really busy, so I can't comment on the service as staff were rushing around, understandably. The selection of sizes in sale items was great too, unless it was just my lucky day! Charlie & Me do seriously cute clothes and footwear for kids. And at such great prices, it a must-stop for parents and relatives for some awesome bargains too.

Charlie & Me boutique is one amazing experience. Not only are all of the products beautifully and…read morestylish, but the owner and her dog Charlie are super wonderful! We keep coming back with our pup for more beautiful products and the experience! Love love Ingrid

This is a wonderful organic baby shop in Newmarket. Its great if buying something special for a…read morefriend, family or for your own baby like I did. When your baby is newborn its so lovely for them to be in the soft organic clothing they have available here at Naturebaby. As well as organic clothing, they also have bedding, furniture, strollers, laundry, toys, books and lovely skincare products. When I came here I wished I could buy everything as its all so beautiful and soft and just so organic.

My brother is a bear of a man, he stands tall at over six foot four, and he is well fed at over a…read morehundred kilograms, so it is a surprise for most people when they see him with his three angelic daughters. They are the complete opposite, skinny and delicate, and fortunately not as hairy. As their uncle I get to only ever see them at their best, and I love to think of them as being perfect angels, all due the best that life can give them. And during birthday time, I do some giving, and for the last round of celebrations, I decided to shop for gifts at Lizzy Love. Lizzy Love is a new discovery, as I'm not normally in the market for a new party dress, but it is great for gifts. Just a look around in the store or even a visit to their website will inspire you to buy one of the creations for someone special. The little dresses are just the best, and my nieces didn't want to take them off.

A hidden gem, if you have a little girl then this shop is a must visit…read more Upon entering the store you will be greeted personally by the owner and from that minute on your little girl will be treated like the princess she is. There is an excellent selection of dresses from more casual to party dresses, and of course what the store is famous for the dress ups. Every dress is of a quality you will surely be satisfied with, and the best part is with a smaller number of dresses being sold in each style your daughter will likely be the only one of her friends with that dress. As an extra help if your daughter is attending a dance or formal they keep a record of which dresses have been purchased for each event so your daughter won't have to share her style with anyone else. The only problem with this store is you will likely leave with a bundle of shopping bags and a very empty wallet because it can be too hard to choose just one dress.

These are the kind of clothes you'd expect wee Prince George or Princess Charlotte to wear. They're…read morelike adult clothes in mini sizes - seriously adorable. Unfortunately this store is just a pop-up with their permanent one over in Birkenhead so i'd recommend checking it out STAT... you never know how long these pop-up are going to stick around. I'll admit, I don't have too much (read **absolutely no**) experience buying kids clothes but given the luxe materials and designs, i'd imagine these threads would be on the expensive side. Still, they've got kids Doc Martens... adorbs.