This is more of a fashion savvy Irish mag. It's not high fashion, more of a high street mag that the 'everyday girl' can pick up. It's not pretentious or society led, it's just young, cool and fun.
The name says it all really - it's about being prudent. Making the most of your money when it comes to fashion and lifestyle. Its fashion shoots are always with clothes that are reasonably priced and form the high street and one of my favourite features of theirs is when they interview a regular joanne soap about their finances, and how they could become more 'prudent.' read more