We had a great experience at Primo. We sat at the bar and the bartender-Denis- was super friendly. Drinks were delicious and strong! But he asked us is we wanted them that way and said he would adjust them if we didn't like them. Great service!! Food was good! We enjoyed the croquettes, caesar salad and fish and chips. The fish was nice and crunchy. Overall great experience. read more

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It was so unbearably hot in London. Not earth-shattering news, I know, but Jamie W. and I were spending the first day of our vacation walking along the Thames like panting bloodhounds. When we were coming off Westminster Bridge to get back to Southwark, I noticed the Park Plaza Hotel ahead of us. I was thinking, "Surely they must have something to wet our whistles in the midst of hell on earth." So we passed by all the Wimbledon paraphernalia and found this tony-looking lounge. Truth be told, it wasn't really our vibe. We're not all that sophisticated, and since Primo is actually a nightclub with live music shows, it was empty at 4PM. However, the bar is open 24/7, and the cocktail menu was gratefully quite robust. We clearly found our nirvana, at least for the next hour or so. Jamie ordered the £13.50 Pina Gin Zing, quite an exotic mix of Beefeater 24 gin, pineapple purée, and green sencha tea. It was pretty tasty with the zing most accurately described. I went low voltage with the £11.50 Japanese Pimms which added midori, tonic, and dried citrus fruits to the mellow Pimms (photo: https://bit.ly/3ATh0Rm). It was a masterstroke really as it lent some of my motherland to one of my favorite refreshing cocktails. Honestly, the experience was so relaxing that we were thinking we could maybe avoid facing the late afternoon heat. But alas, hotel guests were starting to fill the lounge. It was nice while it lasted. COCKTAILS - 4 stars...libations with the right ingredients AMBIANCE - 4.5 stars...a slick, deluxe space SERVICE - 4 stars...quite formal and polite TOTAL - 4 stars...the one positive outcome of climate change RELATED - Exploring London? Here's a collection of places I've visited and reviewed: https://bit.ly/3zFACrx read more

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Service at Primo was impeccable. Habib in particular was attentive. He made sure we got what we needed from the nearby restaurant that couldn't sit us. He remembered the drinks we ordered the previous night. I had a mojito and a bottle of sparkling water. My husband had a whiskey our server recommended based on a whiskey my husband mentioned but Primo didn't have. (Habib did some quick research; Google for the save!) The food came from the Ichi restaurant - a Japanese style restaurant. The soft shell crab was the best I've had and the 12 piece sushi was delightful. The bar was a little busy, however, it was not unpleasantly loud: I was able to write and edit some of my writing. read more

I visited Primo Bar twice while staying as a guest at the Park Plaza Westminster Bridge - once for dinner and once for afternoon tea. You can't beat the location of Primo Bar. It's right in between Westminster and Waterloo stations, so it's a great central spot. The ambience of the bar is typical for a hotel bar. It's comfortable, but nothing terribly fancy. When we dined for dinner around 6:00, service was attentive and we were able to order and receive our food promptly. We did afternoon tea another day around 4:45, and service was quite lacklustre. It took almost half an hour for someone to come take our order and we were one of four or five parties dining. The food is pretty standard hotel fare. In a pinch, it works, but I'm not sure I would choose to come back here if I had the choice. The dinner menu has a wide variety of options to please everyone, but afternoon tea was quite limited for me as I am a vegetarian. Our waitress informed us that all of the desserts contain pork gelatin and said they could not provide alternative desserts. This was quite disappointing, as every other afternoon tea I have done in London has been able to accommodate vegetarians. Overall, I would suggest Primo Bar if you are a hotel guest looking to grab dinner without having to leave the hotel. Otherwise, skip Primo and make a visit to one of the many other bars and restaurants in the Waterloo area. read more

Decided to come by this bar because it was conveniently located in our hotel and we didn't want to go out in the cold weather. This bar is open 24 hrs which is awesome. We came here for yummy cocktails and appetizers. I liked the vibe. I was told on weekends they have live music which is cool; wish we would have came by for that. Our server/hostess was very nice, all around good experience. read more

I definitely recommend this place for drinks and an afternoon delight. Place is modern and posh. Located at the second floor of Park Plaza Hotel in Westminster London. My family and I enjoyed our visit here. Two of us opted for prosecco as usual and we both enjoyed it immensely. Other member opted for cappuccino and he himself had no complaints. We all individually ordered different kinds of sweets and confections. I aimed for a cookie with white chocolate, macaroon and chocolate... all I've chosen hit my sweet tooth while the other two enjoyed themselves in choosing white chocolate cookies, croissants and a dark chocolate cookie. We also agreed that the macaroons are simply amazing. Light without being overly sugary...nothing quite like I've tasted before. Come and have drinks or so whenever in town. Inexpensive...or maybe forgot to charge for all the sweets... decadence is always a treat. Let them eat cake!! read more

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Late night return to the hotel and needed a quick bite to eat. We ordered drinks and shared the tagliatelle with mushrooms. Food is good, drinks are fantastic and it's located in the hotel. Life is good. read more

Primo Bar - Tagliatelle with mushroom, shallots and bacon lardons. I had to put a side of mushy peas with it. This was really good. - Bars Near Me - London, XGL

My experience here was great. The waitress was exceptionally friendly and helped me choose a few things. There was a singer and a guitar player who performed and they were great. Nice, relaxing, and beautiful sound. I had the chicken and lamb kebabs, they were delicious. I also had a fruit cocktail and creme brûlée for dessert because I was treating myself. I had 2 of the Cuban cocktails and not only was it tasty, they were strong so even though the drinks were expensive you are getting your money's worth! The meal itself was reasonably priced. The ambiance is a low lit lounge with lamps and mood lighting candles. If I hadn't been so tired from my last 2 weeks of travel I could of just hung out for a while and taken the music in. read more

Primo Bar - My drink was delicious! - Bars Near Me - London, XGL

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Trendy, with moody, low lighting. Clientele is good looking, fashionable people from all over the world. Black is the dominant color, punctuated by beige leather chairs and mocha colored carpet. It really hops on Saturday night because of the live entertainment. They serve a wonderful afternoon tea (including a Moët & Chandon High Tea for £27) but also have a simple menu for coffee and pastries and one for uncomplicated, tasty salads, sandwiches and non-finger foods. Very full coffee bar. The full bar offers any drink imaginable, except for iced tea! Of course, that's true of most places in London, although that's slowly changing. This is a hotel bar, so expect lots of diversity and good conversation. read more

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This place is very trendy, nice romantic, dim ambiance. It has cool nicely dressed servers and a friendly bartender and staff. The furniture and decor is upscale, in fashion and new. Its located in the very nice Park Plaza Hotel Westminster and is open 24hours. The cocktails and wine they serve are very good and service is fast. The clientele here is diverse, well dressed people from all over the world since its a hotel bar. Perfect place to get late night drinks and relax after spending long hours touring London. read more

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This is our first time to London and the Park Plaza was a pleasant surprise for hotels. The rooms are amazing and the hotel is modern and has a great feel. The Primo Bar is hip and has a great selection of drinks! If it's your first time or you've been in London before, this is the place to stay! read more

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24 hour bar. Food is great and there's enough variety to please the family. At night there's live music. Several of our events were held here, and the bar service is quite bad. The waitress staff are much better. Nice for a quick bite or a late night drink. read more

These drinks were everything. I really enjoyed the ambience and delight in flavors these drink contributed to my excursion. The live entertainment was amazing and the apple spritzer is to die for. I will visit again when I return to London. Great time, great music, great service. read more

Primo Bar - Drinks to definitely explore @Primo Bar - Bars Near Me - London, XGL

Cool vibe. Had a couple of cocktails here. Found it strange that they couldnt make a moscow mule for me...found it even stranger that she didnt know what it was. We ordered the cheese plate and that was pretty good...not enought crackers though. I would go back for drinks. read more

Service was very slow. Couldn't track down waitstaff and finally walked to bar to ask for assistance. Food order took forever and was just ok. Long wait again just to get check. If it were not for the fashionable decor I would have made this a one star. read more