WHOAAAA MAMA!!! This Primark location in Birmingham was the BIGGEST one I went to while visiting the UK! If I recall correctly, it has 5 levels, and there's even a Disney Cafe, Polaroid Selfie Studio, and I think I saw a nail studio for the ladies. With all that being said, it represents the country's 2nd largest city very well (next to #1 London)!
This area of Birmingham is super busy, with a lot of hustling and bustling, just like you'd see in NYC (which is on my bucket list, btw). The prices at Primark are super generous compared to US prices. It's compared to Old Navy, but to me, I think it's more reminiscent of H&M. I found some good loot at all of the locations I went to, but this one will always stand out to me. It's insanely busy on weekends, especially during the holidays, but the staff works hard to keep the lines moving.
I do wish customers wouldn't be so rude and make an effort to put back whatever they pick up. I saw a lot of dropped items on the ground, lots of clothing and accessories and even picked up a few to put back. The workers do their best to fold the clothes and make them look presentable, but I feel bad that people rummage through and just toss them wherever (at least make an attempt, sheesh!).
You may not want to come during busy season, which is weekends during the holidays. It's a hot mess and you might lose your party along the way if you separate, but if you like the deals here and don't mind fighting crowds, come shop til you drop! I hope to return again one day! =) read more