Not only do they have a huge selection of persian treats, wonderful sangak, toot, lavashak, and all the spices you could hope for, but the owner is so nice and friendly! I've been recently into persian cooking and when I come to buy frozen barberries or sabz, he offers tips on how to cook it! Really love the cozy vibe. He also directs me to fresh bread if they've just had a delivery and is happy to offer opinions if there are several brands to choose from. I really like the added touch of having fliers available about various persian culture events in the area. It's way more than a grocery store, it's a cultural experience. Everyone is raving about the food, but i am hoping that there will be a larger menu that offers food for vegetarians and pescatarians soon read more

Cute little Persian grocery store on El Camino Real. As soon as I walked in, the staff or owner tried to help and asked if I needed assistance. Most of the items were new to me so I was just curious and browsing. One thing I wanted to try was the saffron and pistachio ice cream I saw in the fridge, but I was on my way to lunch so I will have to get it next time! read more

Pirooz Market - Saffron pistachio ice cream - Grocery Near Me - San Mateo, California

I'm new to teaching in the district and when I asked my students the best place to pick up Persian essentials for the new year, they mentioned this market. I had a fantastic experience and am so excited to add this to my regular stops. read more

The owner of Pirooz Market is always very kind and always welcomes every customer with a big smile. There are also very good Middle Eastern and Persian food items to buy that are not sold at a regular grocery store. Pirooz Market also carries a wide selection of different food items, including speciality Persian ice cream, to a variety of Persian deserts and sweets, to different types of Middle Eastern breads, basmati rices, and a large variety of other items to choose from. I recommend anyone interested in buying Middle Eastern and Persian foods to definitely go to Pirooz Market! It's a great store and there is something to buy for anyone that enjoys good foods and drinks. read more

Great little selection of international goods. Found what I was looking for and it was affordable and the clerk was nice too. Will be back! read more

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Well, their marvelous Persian food is no more. Yep, they're not serving any warm food, only a few refrigerated homemade options. The lady at the front counter was very nice. But I can't say the store really is. If comparing it to any of the Persian Markets we have in LA, well, it cannot be compared to. If so, I'd have to say the worst. * no fresh produce * it's not a bakery, but they have packages of breads * small, and really, just the basics. * Many items aren't priced, so you have to ask...don't like. Plus, the awning out front of the store, good God, is in great need of replacing. It looks awful! For me, only if in need do I come here. read more

Pirooz Market wasn't what i thought the name of the store was but the location and phone number are the same. both store sells persia prepped foods and groceries. today, i didn't see any prepped food, just a teenager holding down the store. eats: baklavah(1.5) -flaky pastries infused with honey and mixed with nuts/ delicious, cleaned out my msg-flavored mouth. -3.5 stars foodnotes: -kebabs, lunch, dinners sold here but didn't see any read more

This is an excellent market that is well stocked with a diverse selection of Iranian food ingredients and delicious bread (sangak and lavash) and various other items (spices, teas, refrigerated items, Iranian ice cream, so many other delicious things!) The owner is always so gracious and kind. This is a true gem on the peninsula and I'm grateful for a small reminder of my Iranian culture. read more

Absolute gem for anyone who's Persian in the SF Bay Area. They have everything you need, the owner is very welcoming, and prices are reasonable. It's my go-to shop if I need any ingredients or condiments for Persian food. A+ read more

I have been coming here for some time. I love their chicken and beef kebabs. If you're looking for Persian food this is a great place to come. It's family owned and run with great selection of canned, frozen, Persian foods. Great service and conveniently located on El Camino. If you're in San Mateo on El Camino do yourself a favor and stop by. read more

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No cooked food is served here anymore. Bummer. They do have a nice supply of canned goods, teas, frozen and spices. Decor: humble and basic. Customer service: very nice. Tip: they have imported pistachio's just $12.95 /pound. Parking: park behind the building! Recommended. read more

I have to go here almost once a week to get my Persian snack and drinks fix. Love this place and the quality of their products. Also incredibly nice owners. read more

Great kebab spot in the Peninsula. If you've ever been to Rose International Market in Mountain View (closed for most of 2016 I think), then you know what to expect. The chicken is juicy and tender, the koobideh is a tasty blend of lamb and beef, and the chenjeh is a chewier beef. Come with a friend and try multiple kebabs. The seating area is behind the market, under a tent. It's quaint and a nice change of pace from the overcrowded San Mateo dining scene. Service is excellent. read more

we get our grocery from here! the store is very clean and they have almost every thing you can possibly look for in a persian grocery store! The staff are very friendly and very helpful! read more

It's a small store, but the people are kind and friendly. Nice to have Pirooz in San Mateo so we don't have to drive all the way to Rose Intl. read more

This is a hidden gem in San Mateo! Upon entering (if you don't walk right past it): Tucked behind two thin isles is a deli counter and a menu with about 8 Persian grill items. Despite this humble appearance, the food is amazing. I've repeatedly ordered the Kabob Koobideh plate and sandwiches. The meat is tender and tart and not oozing with saturated fat, even when cold. My coworker said the chicken is amazing, but it requires a 20 minute wait. Hoping to try it soon. Every time I introduce someone to this place, they also fall in love. You can either take food to go or eat in the back, which resembles someones backyard--white plastic chairs and checkered table cloth and all--with the added bonus of cable on a CRT. The man who runs this shop is very kind and always grateful for your business. He grills everything as you watch. Props to him! And as an added bonus, food is really affordable. It's rare to be able to buy a filling lunch in San Mateo for under $10 that isn't a sandwich. Fan! read more

I don't know if the Family Market International was just a name change or an owner change but as Pirooz they're still fucking awesome. I loved the fact that you sit in the back like you're in someone's backyard. Well you are. That aspect has not changed and the koobideh/chicken thigh combo with bread and grilled tomato is still excellent as well. The folks are totally friendly and when you see a ton of Iranian housewives doing their shopping here you know it's legit read more

I came here during the shelter at home with my Persian friend and she was very happy with their selection. She was able to find everything we needed to make khoreshte bademjoon (?). We also had sangkak for breakfast with authentic feta cheese and tea (according to her). The shop is a bit small, but their selection of different spices and other Persian ingredients seemed plentiful. They don't have a huge selection of fresh produce so I would recommend going elsewhere for that. I've seen previous posts that they sell warm food, however we didn't see that when we arrived. I definitely would come here when I want attempt to make more persian food. We got lucky with parking and were able to snag a street spot in front, however if parking is an issue and you know you'll be quick I would recommend parking across at safeway and walking across. They accept all major credit cards (I don't believe there is minimum). Bonus is the owner (?) or whoever helped us at the register was extremely helpful and nice! read more

One of my favorite places for a nice Persian lunch. Outside seating in the back is pretty nice and the food is great. Service is always prompt and very friendly staff. I highly reccomend this place!! Footnote: I'm pretty sure they do not have shawarma... because this is a PERSIAN market. read more

We just had lunch catered by the newly opened Pirooz Market. It's a Persian grocery store and they also do prepared food. It's definitely a step up from some of the desiccated kabobs you get at other local places. We had the chicken kabobs, nice grill flavor and moist! Also tried the koobideh kabobs which are similar to a beef seekh kabob. The seasoned and ground meat was formed into kabobs around skewers and not dried out either (do you see a theme here?). Charred, roasted tomatoes, white rice, shirazi salad (onions, cucumbers, tomatoes, and herbs in a vinaigrette), and the crispy rice from the bottom of the pot. The gentleman manning the shop also recommended that we serve our lunch with Persian basil (green, with a lemon flavor), and the most creamy, delicious Abali brand lebni yogurt sauce (really excellent). Everything was carefully prepared, tasty, and high quality. I'll return to check out some of the other offerings at Pirooz. read more

Seriously a hidden gem! I am a sucker for middle eastern food and with the food not being a perfect 5 stars- I would maybe rate it 4 stars. the gentleman who owns this store is a complete sweetheart. He truly thanks each customer such a warm "thank you for your business/purchase" and it just means a lot. The food is made to order. I've tried both chicken breast kabob and ground beef or lamb (?) kabob and both tastes pretty good a little dry but still flavorful! I also order a side of Persian rice & grilled tomato and were both excellent. Also picked up some Baklava which was delish! Long story short, support local businesses and try the place out. read more

Great Persian grocery and I love their plates Excellent service, good people. Always consistent My go to kebob and kobedeeh place read more

Yelp needs to fix their store hours, at it states closed on Sunday's, when they are open until 6:30 pm. Great place for all things Persian, from bread to ice cream and herbs to sweets and teas and more. read more

This is the PLACE TO GO for Persian goods. :) Very nice folks and delicious stuff!

My starving friend and I were wandering around looking for something to eat and we stumbled upon this little Mediterranean market. We figured we'd give it a try. Upon entering we could smell the aroma spices and delicious food cooking. Me and my friend are Asian so I was sort of expecting a few weird looks, but the man working there was very pleasant and considerate.. especially considering he had to run back and forth between several other customers. His service was great, we felt like we were eating at a friend's house. My koobideh was tasty, I scarfed that thing down fast. I would definitely recommend this place. read more

I like this place a lot . YUM YUM. A friend recommended it to me for lunch. Here is the menu: Below are the 4 kinds of kebabs at Pirooz Market and very reasonable prices: Persian kebabs can get pricey. - chicken breast $9.99? - chicken thighs $7.99 - koobideh (ground meat with onions) $3.99 - chenjeh (beef) $9.99 - rice $1.99 A word of advice, if you want to order the chicken breast or chicken thighs, call in your order b/c it takes about 15 to 20 minutes to cook. I had the koobideh sandwich and my friend had the chicken thight and it was DELICIOUS. The food is not pricey or fancy just good. If you want to go to a nice overpriced persian sit down dinner, this is not it. I would recommend Shalizaar in Belmont for that. They have some picnic tables in the back of the market so you can sit down. Also that is where they grill your food. The guy behind the counter is really friendly and very helpful. I was looking for some rose water to make some baklava and he left his barbecue station to help me. Cool beans. I will be returning to this place for lunch...most definitely. read more

small persian/iranian market...wall of spices, refrigerator of tangy yogurt drink by the gallons, shelves of pastries and cookies, groceries, etc..large packet of iranian saffron $19.99...rest $1 to $2 each...a freshly cooked food counter in the back...small menu and suggest calling in advance to check availability...roughly 10-minute wait for hot food...kabob koobideh $4.99...finely minced meat skewered and cooked...lengthy piece meticulously minced ultra fine...very subtle light seasoning...realizing food is similar to mediterranean, but difference is in the purity of the main ingredient and less overpowering spices...koobideh is comparable to lighter seasoned version of the mediterranean adana kabob...mountain of rice $1.99...adding a charred tomato another $0.99 to make the meal complete...wedge of raw white onion complimentary if asked... $8.71 total after tax...food packaged to go...some picnic table in the back outside, mostly pick-up orders... read more

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This is an awesome little hidden gem Mediterranean / Persian shop. Not only do they have groceries, but they also make food to go or even to eat out back on the patio next to where they bbq the food. This guy is great, he makes it right in front of you and is very courteous and gracious. And the koobide kebab is awesome, I don't know what if it's the sauce or maybe the pickles or tomatoes, but it is unlike any I've had and sooo good! read more

This is basically a small Persian market. The pictures show that they serve food. And outside sign says the same. We drove there to get some kabob. Well apparently they don't serve food. I asked and they said "oh we used to have food but now we cater only". So don't be fooled by the pictures. They don't serve food. Disappointing. read more

I have an obsession with Persian cuisine. I constantly try to perfect Iranian dishes like Sabzi, etc. This is where I go to get my ingredients - - and of course, buy some koobideh for dinner as well. Customer service is warm and helpful. read more

My office is just down the street and I had a feeling this market would have all the special products I'd recognize from my time in the Middle East. I was not disappointed! Bulgarian cheese, sweets, and a great koobideh kabob lunch special. I ordered the last and, though it took a bit of a wait and the woman behind the counter didn't really understand my questions, the food was hot, fresh, and just like I remembered it. I look forward to returning and trying more of their lunch specials! read more

Whenever I crave Persian food, I go to PIROOZ MARKET. It's like coming home and I am greeted as an old friend. The food is great. The owner already knows what I like-Persian rice with koobideh and filet minion kabobs with grilled tomato and onion. He cooks everything as you wait so it's almost like homemade. After lunch I shop for Sadaf frozen Persian dinners, lavash bread, spices, Persian cookies and ice-cream to take home. If you want to have delicious quick lunch, buy Persian food or just try Persian ice-cream, stop by Pirooz market. Don't be put off by the small space with very few tables on the patio behind the store or the lack of elegance. It's rare to find the owner with such gracious, friendly manner and the delicious yet simple food. read more

I like this place a lot . YUM YUM. A friend recommended it to me for lunch. Here is the menu: MENU BELOW SIMPLE AND GOOD!! The guy who wrote about the Shwarma, you have your Markets confused. LOL!! They actually do not do anything but Persian flavors. Below are the 4 kinds of kebabs at Pirooz Market and very reasonable prices: Persian kebabs can get pricey. - chicken breast $9.99? - chicken thighs $7.99 - koobideh (ground meat with onions) $3.99 - chenjeh (beef) $9.99 - rice $1.99 A word of advice, if you want to order the chicken breast or chicken thighs, call in your order b/c it takes about 15 to 20 minutes to cook. I had the koobideh sandwich and my friend had the chicken thight and it was DELICIOUS. The food is not pricey or fancy just good. If you want to go to a nice overpriced persian sit down dinner, this is not it. I would recommend Shalizaar in Belmont for that. They have some picnic tables in the back of the market so you can sit down. Also that is where they grill your food. The guy behind the counter is really friendly and very helpful. I was looking for some rose water to make some baklava and he left his barbecue station to help me. Cool beans. I will be returning to this place for lunch...most definitely. read more

Love this place! San the owner is so nice. I work close by and I just love calling in a lunch order. I always get the Koobideh with Rice, tomato & onion read more

Found exactly the things I came here for Friendly shopkeeper and good prices earns this little shop it's 5 stars.

Assad is the man. Cozy store with a good feel and great food his koobide is what I have everytime. He also has anything and everything you need from a Persian grocery store. read more

The Kabob is awesome. The owner is a great Guy. The price is decent. Overall a great place to have a Persian Kabob. It is a grocery store but they also have seating area. read more

Family-operated store that is well-stocked with the essentials at very reasonable prices. Great take-out food. The owner is extremely friendly and helpful. Once he stayed in late so that I could pick up my bag of basmati rice. read more

I had the koobideh kabob here, two skewers with rice. Unlucky for me, I wanted to get joojeh (chicken thigh) but it was still being prepared. The koobideh was juicy and had a good taste to it. Definitely want to go back and try the joojeh kabob. If you like Persian food, this is a great place to stop by for lunch or order to go, it's reasonable price, I paid $11 for a drink, rice, two skewers... Usually other places it's like $14-20. They have a small seating area outside (back of the store) with a flat screen tv and wifi! read more

Great place for specialty items, and they make pretty good food!