To look and feel amazing is a priceless gift from the stylist to their customers. Thank you for…read morealways making me happy! I have challenging hair, and often stylists struggle with my medium weight but curly, long locks. I am so incredibly fortunate to have found Jenny through a referral from a friend. She genuinely cares about making her clients feel amazing. She makes me look and feel fabulous. I always get so many compliments on the quality, even from other stylists who do not work there!! She's helped me grow my hair even longer which was my personal goal. She's warm and friendly, always smiling and working hard. All of her stylists and staff are sweet and I really enjoy my self care time!

I have been going to Jenny at Salon Vici for over 10 years. Another family member of mine also sees…read moreJenny for all of her hair care. Jenny is very experienced and an expert at everything she does. She really listened to my request for a new hairstyle and explained what cut was possible for my type of hair. I really liked the cut. Jenny is also very kind and compassionate.

I had a broken arm and needed a good hair washing. Tana did a great job and I enjoyed her…read morepersonality. I'll be back

If you are ok with it taking a loooooong time to get your hair done, come here. They make you…read moreprocess FOREVER while they help other clients. And it's every stylist. They all do it. Believe me, they think their time is way more valuable than yours. And not just because they do this to you but also because they cancel all the time but when you do? Oh no, they expect you to pay. How about a credit for me when my stylist cancels then? Seems fair to me.

I get my haircut by Elle, she is so sweet and does a great job! I love seeing her every time I come…read morein. I do not color my hair but I did have Ruby do it once and she outdid my expectations! I am natural and she added the perfect subtle touch I wanted.

Claire did an incredible job with my updo! I was in town for a wedding and booked a styling…read moreappointment. Claire made my vision come true and made me feel very confident in my hairstyle. I also loved that they gave you a glass of prosecco upon arrival! Overall great vibes, service, and quality.

My appointment with Shasta was incredible. She was one of the only stylists I have been to that was…read moreable to cut the stubborn brassy tones out of my hair. I appreciated the time she took on my hair, you can really tell she has been doing this for years. She did not rush it and made sure I left with what I wanted. Would recommend to anyone, she is very good with blondes!

If you are looking for an AMAZING hair color specialist and stylist for 2026, LOOK NO FURTHER!…read more Shasta can FIX your hair color AND keep it healthy (and those two things do not always go together)! I have now sat in Shasta's chair twice -- she is pleasant, knowledgeable, and knows how to color hair (especially if you're in your 40's and still want beautiful blonde hair like me!). She artfully eliminates any brassy tones and will hand paint the blonde where you need it. Through the balayage technique she has added beautiful depth with multiple shades of blonde and I could not be happier. Thank you Shasta!

Deserae has always been amazing! Even when I'm not sure what I want done with my hair ( I change…read morecolor a lot) she always finds some way to make me look amazing and feel fabulous! Absolutely outstanding service every time! The quality of the products she uses are top notch! A bonus to me that they are sustainable and environmentally friendly. The feel of the salon speaks for itself. when you walk in you are immediately greeted and everyone always seems so happy to be there. The entire team is truly dedicated to what they do and you can tell they love it. I would never go anywhere else!

Everyone here is so talented!! Love the Kevin Murphy products. Location is great and the prices…read morevary by staff!

Had a great time! The girl really took her time on my hair to perfect it. I would definitely go…read morehere again. Decorations are also super cute and homie!

I asked for layers like the picture on Pinterest but they ended up cutting my hair shorter and my…read morewhole point of cutting my hair was to not damage it but now I have to curl it for it to look good I do not recommend to come here they gave me something totally different then what I wanted

My recent color did not turn out as I had expected. When asked how I liked it, i exoressed my…read moredisappointment. The student immediately advised her educator, Nikki and after viewing my dried hair, she understood. I was scheduled for a return appointment in the next few days. Upon my return, I had a different student, Cornelia, and the same educator, Nikki. I was again impressed with Nikki as I was on my first appointment. She worked with both students, quizzing and guiding them in the best hair colors to use on my hair. As a retired teacher, I know how important it is to have guidance and support to learn what is needed to be successful and self confident. I have been going to Aveda for at least 10-12 years, and Nikki is above the other educators who have been a part of my color appointments. My student, Cornelia, was able to take her instruction and give me a color that met my expectations. In addition, Cornelia was very careful with my color, making sure she gave me the best color job and treating me as if I was a queen!

I highly recommend having any service done at Aveda Institute. I have had several services…read moreincluding facials, hair cuts, treatments products etc. Recently I had at a stylist and he is amazing and had the best cut and style ever!

Visited during their Christmas Event and O+J Salon definitely know how to throw a PARTY!…read moreVery impressed with the hospitality and the welcoming environment. Cute salon and a nice sized facility. Very open and with big windows. Very modern and stylish style. The salon was a packed house with all their new and regular clients. Came with a friend and was introduced to her stylist Jessica. She was very knowledgeable with hair and very open about her services and availability. Their Christmas party had food, drinks, and hair product samples. Raffle prizes with product purchases. Oliver + James were generous with this party, now we know why they throw great parties. It was a nice time meeting all the stylists and the owner. Link and Lou permanent jewelry were also at the party as a pop up event for them. It was so great to see another business supporting another business. Awesome marketing to get their business out there and to reach the Des Moines community. Definitely looking to go back as a hair client soon and buying their products! Those samples SOLD me.

Update: the absolute nightmare of trying to work with the owner of this salon got worse. During our…read moreoriginal call, she was resistant to giving me a refund because "they don't allow refunds" (that is disclosed nowhere on their website or in their salon, nor was it told to me before or during my service) but finally said she would be willing to give me one. I never received a refund and it seems I never will. I decided to contact the salon again and say I never received a refund and they told me they couldn't send a refund through card because it was already processed. I sent proof of bank statements showing that there was never a refund and suddenly they were willing to write a check on accord of the "honor system" despite me providing proof I never got my money back. They then requested I delete my photos and review before picking up my check because it was an "unfair" review. I never agreed to deleting anything and decided to try to pick up my check anyway. When I get there, the owner says to come back another day because she's demanding it's deleted. I tell her I'll delete it in the salon because I'm not driving 35 minutes one way to come back, so I delete it in person. The owner then made me wait over 40 minutes before eventually kicking me out of the salon and saying that she won't give me a refund after all, proving it was a deceitful attempt to get me to delete an honest review. Not only did she chastise me during my initial request for a refund, then in person when denying me my promised refund, she only got more rude and insulting. She was upset at me for having an issue with my experience saying how the stylist I saw was highly rated and reviewed and she messed up in no way. Then in person she said how the stylist was fired not even two months later. Fishy that I was berated for having an issue for such a good stylist who then had grounds for termination just weeks after. My bank also confirmed they never attempted to refund my card in the first place and the salon has since blocked me on platforms confirming their unprofessionalism and inability to work with the customers who were done wrong at their business.

Always a pleasure during, and great hair when you leave. Color, cut, highlights and low lights,…read moreNatalie does it all skillfully. She is my go to gal.

Kristen is my absolute favorite! The only down side is that Aveda is a a little over priced. I've…read morealways had a positive experience here! Also a big fan of having a glass of wine while I get my hair done as an extra treat.

I've been a client of Serenity Couture for nearly a decade and have been seeing Christin the entire…read moretime -- which really speaks for itself. She's exceptional at what she does and genuinely one of the kindest people you'll meet. My haircut is fairly simple, but I've seen firsthand the work she does with women's hair through several close friends who go to her, and she is incredibly talented -- precise, consistent, and thoughtful in her approach. You can tell she truly cares about her clients and takes real pride in her craft. She's also great at consulting with me on the right products, personalized specifically for my hair and skin. Their brand new location in the Atlas Building in West Des Moines is stunning. The space is beautifully designed -- elegant, refined, and thoughtfully done while still feeling welcoming and comfortable. It's conveniently located, easy to access, and truly elevates the entire experience. The team is always professional and welcoming, and the level of service is consistently top tier. I also appreciate that they've expanded their services beyond what was offered at the West Glen location -- it really feels like a full-service destination now. Another big plus is their use of Aveda products. They're excellent for sensitive skin, made with naturally derived ingredients, and the brand is known for environmentally responsible practices and more sustainable packaging. I personally purchase both Aveda hair and skincare products from Serenity, and they always have a great selection in stock. Serenity continues to set a high standard for quality, service, and overall experience. Highly recommend.

My stylist left so made an appointment with another one. Explained I wanted same cut I've been…read moregetting for 3 years and manager comes out and says the stylist isn't competent for that and I need to reschedule a more expensive stylist. Nope. Not going to do that. you would think an Aveda trained stylist could manage a simple cut.