This is a brand that's only recently been available in my home country so it was always going to be on my list of 'places to shop in London'
They have great low riders and if you looking from a change from the bootleg or stovepipe style of jeans that have dominated denim fashion for the past few years-this is definitely the place to come to! At last!!! Wider legs and man style trousers, street jeans you wouldn't look out of place skating in...all the while maintaining a nice fit around the butt to keep it feminine. The quality of their Denim and the make show in the fit and feel of their jeans, extremely comfortable and flattering
And if your one of those who just can't get past skinny leg denim- they've got you covered too!! along with tregs, waist coats, etc...
Think Cate Moss and Sienna Miller (the later being the current face for Pepe Jeans)
A bit expensive- a nice pair could set you back $150 Quid and starting... and I found the male staff spend more time trying to chat you up then actually sell you clothes. read more