I'm a new fly fisher woman so I'm not informed enough to fairly critic an outfitter but I will say…read morethat D-Loop was a-okay. The motel is your typical northern Michigan low-slung type building. It's very plain, very brown, very simple and quite comfortable and clean. The guides accurately told us to expect the hex hatch to occur between 10-11 PM. Right around 10:45 when we thought it just wasn't going to happen it did. We were fishing the Pine that day and night. The D-Loop is a small but tidy operation and I will return. Next time maybe I'll land my first brown:).

From the owner: Service is our name! From a one night stay with us to a week long fishing package, you'll be in…read moregood hands at D-Loop!

Excellent store! Gordie was super friendly and very helpful with his fishing tips for salmon and…read moresteelhead. Also bought some smoked salmon and whitefish, both very tasty snacks while on the river and for the ride home. My go to bait and tackle shop when in Northern Michigan!

Dude is a jerk! Don't go here! He literally yelled at me for not having my card because he…read morewould now have to fill out some stuff on a computer and only make 15 cents. Went in to buy lures, license and New line. Bizarre.

Thanks to Tyler for taking such intentional time with our family to help us find a great local spot…read moreto do a little fly fishing! Great advice, got a beautiful brook trout!

Tyler was amazing!! Great recommendations and wonderful service! The store had a variety of…read moreeverything we needed for a great price!!

I have spent thousands of dollars in this store on fishing gear. I recently went fishing with a…read morefew buddies in Ludington and wanted to repay the boat owner by getting him a gift certificate for appreciation. I called Chuck's to buy a GC and they basically told me to F*&K off and didn't take orders for GC's. I politely expressed my dissatisfaction to the owner and he literally told me to "F&*k Off I don't need your business". Never will I spend a dime in an establishment with that type of mentality.

Online service for fishing rods is very poor as the model number of the rod is not specified,…read moretherefore you get what is available and not what you want.

I just came from this store just driving through looking for a place to get some fishing tackle…read more This wasn't on Yelp so I would be driving too far to Meijer's. So lucky to find this store so I'm telling everyone about this sporting goods store. The owner and his son are so helpful and friendly. Readily answering my questions on fishing supplies, fishing and etc. They have a lot of options for fishing equipments, baits, and real fishes too. I posted their business card as you can see they also have many other other sporting items like crossbows, camping supplies, archery, hunting supplies, guns, bait, and licenses. They are open 7 days a week.

This is a great little hometown hunting/fishing/trapping store. Owner is very helpful and…read moreinformative. Good supply of ammo and source for FFL transfers.

The service here was amazing friendly staff didn't take long to get a gun would come back to…read morepurchase another gun

As a store it is pretty good as for stock and variety. However the mgr named Emily is a very young…read moreimmature individual with a very fowl mouth. She treats her workers awful and talks down to them like they are dogs. She seems to be on a power struggle and it's obvious that it is her age and insecurity. I know that finding employees is hard as no one is willing to work but she is what I find the bottom of the barrel. On another note the customer service at the front of the store lacks. Mostly on there phones and talking instead of doing there job. I have been there on many occasions and it never is different. I will not return I will be going to Dunham's or Cliff's in Clare. I can't stand by and watch her treat people with this disrespect.

Helpful, knowledgeable and experienced. I totally appreciate it when a business goes out of their…read moreway to help. The store has s extremely well stocked. Thumbs up Johnsons. You are an appreciated dying breed

These guys know their stuff! This will be my third year of going there to have my bow tuned up and…read morethe 1st year there I was having a problem and couldn't figure it out. It took them less than 5 min. to figure it out and then a repair on the spot though VERY busy. Very impressive business and an excellent selection of bow hunting and fishing gear along with years and years of great knowledge on both!!! Go there. You won't regrets it. It's just west of the worlds largest weather vain.

Great doughnuts. We…read morewere in the area shopping and a friend had mentioned Cop Doughnuts to us. It was time for a snack so we popped in. We had a Bavarian cream filled chocolate frosted long John and a cherry chip cake doughnut plus coffees. Service was great, coffee was hot and fresh and the doughnuts were good too.

I had a Browning A-5 jam, and could not retrieve shell. I know my limitations, and gave Jays a call…read moreon Sunday morning. They retrieved it, in a timel fashion, and I was back Partridge hunting in no time. stellar gun service, selection, and the whole staff were pleasant and helpful. Thanks Jays. Fine service.

Amazing friendly staff. Great advice on the North Bar beach! It was just what we were looking for…read more Great stop for the missing swimsuit that was not in the luggage. Hope to get a charter out of there next time we are in town.

This outrigger is nice but terrible location for renting bikes at the trail is straight uphill all…read morethe way to glen arbor. Very disappointing. The staff didn't even mention the empire bluff trail which is actually closeby and doable without being an expert but I guess that's because no bikes are allowed on that trail. Also as you enter the biking trail their are disconcerting signs warning that the summertime is hunting season. :(