One Step, another of the strangely named corner shops that Brighton sports in droves, is pretty useless in comparison to some of its not too distant neighbours. Selection is generally poor, with a huge amount of space unused: something's gone very wrong with the planning here. Also, for a shop in the middle of pub and party town, there's a shockingly bad selection of cigarettes and booze, and the prices seem to have been jacked up too! Avoid.
From the outside, One Step looks like it's doing the right thing: unlike most convenience stores, it looks clean and modern, and the whole shop seems to light up like a Christmas tree from the outside: very inviting. However, upon entering, there is little to buy or return for. The shop sports a huge open space in the middle, with walls lined with products, but no aisles or anything like that. This huge waste of space is strange enough, but added to One Step's rather poor selection of, well, nearly everything, and you start to wonder why this rather large shop floor is empty.
Their general selection is bad enough, but One Step also seem to have forgotten their target demographic. One Step is in the middle of West Street, and thus should be selling cigarettes and booze: it's almost a given. Instead, their selection of both the above is pathetic: who are they expecting to walk in? This is all already bad enough, but then the prices are all between 5-10p more than any other convenience store I've ever been in...
The problem here seems to be two-tiered. A great location and snazzy look have obviously cost One Step far more than they think they can recoup, leaving stocks low and selection poor. This has then led to greater prices, in the hopes of recouping all of their losses. If they're where they are for long enough, they should have no problem, it's just such a poor example of a convenience store. The only convenience here is walking past. read more