We love coming here! The Christmas selection is amazing! And this place has all the decor you need…read moreto decorate your beach home! It's always been a very clean pleasant place so not sure what the other reviews are about! But everyone has always been friendly! It is on the pricy side but they have nice things in there, not cheap China Temu/made items. Definitely check them out!

This is a favorite stop for me when I'm in the area. The nautical items and Christmas set up is…read morealways worth a look. If you are looking for cute and different this is the place to stop. They have lots of help to help with any needs.

This gift/home decor shop is just the best. I can go to every room in my home and it will have a…read moretreasure from ViVi's! They always have new items and are the friendliest people on earth. Enjoy!

Great shop for gifts, jewelers and beach inspired decor. We had a hard time choosing what to…read morepurchase there were so many really nice items. The owners were friendly. We'll definitely be back the next time we're in town.

Located few minutes away from one of my favorite beaches, this is the coolest souvenir shop I've…read morebeen to so far. Beach lovers -- you won't be disappointed. Huge shop with plenty of options to pick from. I spent a good 45 minutes going through every other cute keychain, fridge magnet and mementos for Sunset Beach, NC. The person at the counter provided me with souvenir recommendations for Kindred Spirits mailbox as well. Service was pretty fast and the prices were reasonable for the usual souvenir shop rates.

Rude staff. Don't give them business. They snickered and laughed as they told me my seven year old…read morecould not use their bathroom. That's fine but no need to be rude and I felt like they were being rude and nasty because my son was clearly not white.

I purchased from this shop while vacationing at the beach. I went back to our beach house and…read morenoticed the pair of earrings I purchased had a broken latch. I went in the next day to return and it was not the same nice lady at the counter who assisted me. I had the wrong receipt in the bag so she would not allow me to exchange. She was very annoyed. As many cameras as you have in this shop you can see I purchased the earrings the previous day. I will not be purchasing from this store again. My family and I can spend our money at other stores.

Mermaid Cove Boutique is an absolute delight. I don't normally go into beach shops to avoid the…read moretypical tourist merchandise, overpriced flip flops, shells, magnets, tees, rafts, etc. However, Mermaid Cove is a totally different experience. It is a treasure trove of upscale beach decor, women's clothing, accessories and gifts. The shop is bright and cheery and merchandised spectacularly. Your eyes can't take it all in and you feel the need to explore every nook and cranny of this boutique. There are many areas within this shop for jewelry, handbags, shoes, dish towels, beach tees, clothing, soaps, hand creams, placards and signs and so much more. I personally bought really cute sneakers, a soft Ocean Isle Beach sweatshirt and a bright fuchsia top. There were other things I wanted, but I just had to stop myself. The Mermaid Cove Boutique was so much that I was getting carried away. It's such a happy place. Go see for yourself. There are two other Mermaid Cove Boutiques. Check out their other stores in Oak Island and Surf City. Enjoy!

I absolutely truly love stopping and shopping at this store, They have the coolest selection of…read moreunique clothes and also vintage home collection decorations!! I've purchased several one of a kind items. The owner and the employees are so kind and friendly and truly want to shopping experience to be fun!! Highly recommend

saw this store on Facebook and decided to stop with a friend while at oib! The lady greeted us and…read moretold us what was on sale. She was very attentive to us and very friendly. This shop had a lot of beautiful clothes and interesting gifts! I will back! She even offered to ship Anything to us if we saw something on facebook we wanted.

I thought she had amazing things before she opened the store but now she has a little bit of…read moreEVERYTHING. From customized gifts to clothing and jewelry-everything she has is super cute and of great quality. She customizes super quick as well. I love shopping here and I LOVE getting gifts bought at Classy but Sassy!!

Super store, very friendly & helpful staff. Amazing product selections. Prices are comparable…read more If you need a souvenir, sunscreen, cold drink, they've got you covered.

Saw this on Maps after planning my trip to the beach and was so glad I was able to squeeze it in…read more It's a neat little shop with very tourist centric items for reasonable prices. There's also very cute and funny beach themed decor. I also love the fact they have books about the kindred box. While it was touristy stuff, it made me happy to see so much Carolina stuff as a long time resident of them. NC hats, SSB stuff, and even simple little toys for the kids. The lady at checkout helped me pick the right size for a sweater I wanted. If it wasn't for her telling me I could try it on in a back room I never would've gotten the appropriate size. She was very kind and down to earth. Was a nice end to my trip there.

Love the local art and decor. So nice not to see mass market stuff. This is a small shop that…read moretook me 30 min to look around because there was a variety of local art in every corner. This is a must see shop. The owners are friendly and great people.

Stumbled upon this treasure chest of a souvenir and gift shop while looking for a spot to grub out…read morefor lunch! Wow, what fun it was too look around. Many of the beautiful beachy themed items were actually painted by the owner. Everything in this unique, fun store was cute, whimsical, and artsy. The owners were super nice too! I'm going back to get stuff to complete my beach themed family room.

Loved this place! When with my bfs mom for the painting class and we had so much fun!read more

From the owner: Unique shopping. We specialize in CeCe Caldwell chalk and clay paint. Refurbished furniture,…read morehandmade gifts and items. CeCe Caldwell paint workshops on refinishing your furniture.

First time at Surf & Java, which we found simply by Googling "coffee shop OIB." I had the Black &…read moreTan (iced) and wife had "Almond Joy" (latte). Both were outstanding!! No other way to describe it. The shop itself is also exceptional with soft seating, a table or two, plus a wide variety of surf related clothing. Surfboards too, of course. The staff is also outstanding. Very friendly. We'll be back soon for sure.

Phenomenal spot to have a morning brew and chill next to some really fun surf merch. Ambiance is…read morerelaxed and there are plenty of places to sit. There's a bar with power ports. Nice little patio for the doggos. The coffee is good and staff seemed friendly and was efficient.