If I had to describe Melbourne fashion label Obus in one word, it would be this: bright. Obus' aesthetic is vividly, individually, unusually, bright.
Nestled amongst High Street's vintage boutiques, Obus is a decidedly modern clothing boutique aimed squarely at the modern 'travelling' woman. "What does this mean?" You might ask. Well it means that Obus' clothing is - according to its founders - designed to be comfortable, practical and wearable. Pink blousson trousers not withstanding.
Where Obus really excels is with its wearable graphic prints and beautifully bright colours. Prices are commensurately expensive for clothes made locally and well but if you're a fan of bright colours, beautiful fabrics and have $150 to spare on a blouse, Obus might just be the perfect fit. read more