Nothing presumptuous about this hole in the wall deli located in a clean, small space, with hardly…read moreany decorations at all. Just a brochure menu with this saying on the cover: "Generous portions, made fresh, specifically for you."
After being awarded the NC Triad Yelp Squad Yelper of the Year 2024 Award at the Yelpies Award Ceremony last year, an event that honored the highest-performing Yelp Elites, celebrating their contributions and accomplishments throughout the year, I decided that this year, as an All-Star Yelp Elite, I not only wanted to be the first to discover new restaurants and businesses, and bring them to the attention of the public, but also to uncover those found in hidden paths that for one reason or another have not reached the public in its totality. And Joe's Deli, in Salem, Virginia, is a perfect example.
Located right next to the City of Salem Farmer's Market and its parking lot, where you can conveniently park for up to two hours, enough time to park and walk across the street to Joe's Deli to have something to eat.While I was walking, I noticed a mural with a rendition of people eating at Joe's Deli painted on the side of the building, which I found very interesting.
Once inside, during around lunch time, the restaurant was modern and clean with a minimalist decor. The dining area had both regular size and high tables and chairs, and also a small bar counter with a large screen TV and a framed American Flag under it. On the wall leading to the ordering counter there was a poster with a QR code to be able to skip the line by ordering online on their website. Next to this there was another poster with the Roanoke College Wrestling schedule for the season.
The atmosphere here was incredibly warm and inviting, making for a really comfortable experience. On top of that, this was by far one of the cleanest delis I've ever visited; it's clear they take take great take great pride in their space. I waited in line as a lady in front of me was making her order at the ordering counter and a gentleman was waiting standing up for his take-out order. While I waited I took a menu brochure from the counter and planned what to order. When it was my turn to order, a friendly lady greated me at the ordering counter and answered some questions that I had about what I was planning to order. I ordered a Reuben Pastrami that came on a white rye bread, and included a bag of chips. To drink I ordered a Pepsi since they carried Pepsi products.
When my order was ready they called my name and I went to pick it up. The sandwich came wrapped in a nice, heavyweight waxed sandwich paper. When I opened it at my table, the sandwich was humongous, filled with a generous amount of quality Pastrami, Swiss cheese, Sauerkraut, and Thousand Island on a white rye bread, and was toasted. It was amazingly delicious! So much so that I went back and complimented the owner and chef of the restaurant, in person through the window that led to the kitchen.
I highly recommend this deli for breakfast or lunch. For they have the qualities of a great Delicatessen, focusing on quality ingredients, generous portions, and excellent service.
