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    New Profanity

    4.8 (25 reviews)
    Closed 12:00 pm - 7:00 PM

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    Reviews With Photos

    Beautiful flower crown for EDC!
    Mary B.

    Went here for their cute accessories in preparation of EDC and was so happy I did!! Bought the most perfect light up flower crowns! The store is filled with amazing unique items (including clothes) and the saleswoman Marie was so helpful when I picked things out! Best of all, everything is made by artists, so you're supporting the arts while also getting awesome unique items! What a gem on Melrose!

    Samantha N.

    This store is unique and perfect! My absolute favorite store on Melrose now. You have to check it out and support local artists. They have the best pin collection in town! GO!

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    4 years ago

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    4 years ago

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    4 years ago

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    9 years ago

    Helpful 3
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    7 years ago

    Helpful 2
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    10 years ago

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    6 years ago

    This store gives me life and the staff is the best. An excellent way to spend your money.

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    9 years ago

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    7 years ago

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    8 years ago

    PJ helped me out and she was so sweet and wonderful. The art and merchandise in this store is original, unique, and super awesome.

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    Photo of Chloe D.
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    8 years ago

    Helpful 2
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    9 years ago

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    8 years ago

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    Photo of Jo B.
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    7 years ago

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    8 years ago

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    10 years ago

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    10 years ago

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    7 years ago

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    9 years ago

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    9 years ago

    Totally in love with the vibe and the aesthetic that is present and the opportunity for local artists and designers to sell their stuff

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    8 years ago

    Helpful 1
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    10 years ago

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    10 years ago

    What a cool shop!!!! Every item for sale is made by the hands of local artists!!! Quite a selection.. Fun, sassy, sexy!!! Cool owners too!!!

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    9 years ago

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    10 years ago

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    I got a really cool purse but could have easily spent so much more Natasha is very helpful and so sweet!

    Mentioned in 4 reviews

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    Flirt Clothing & Accessories

    Flirt Clothing & Accessories

    (11 reviews)

    $$

    Fairfax

    Does Flirt Clothing live up to its name?…read more If you're expecting an inanimate building to ask your name and number, then no. And if you're expecting the employees to ask you "come here often?" before motioning the barkeep to bring you another of whatever you're having, then still, NO. Or maybe yes. Just not with me. Pffft. The clothes are definitely fun and flirty, though -- if you wear them. Flirt is the typical Melrose kitsch store -- one-offs and private labels abound. Not too many jean choices (mostly charcoal gray), and not that many T-shirts, but the ones they have will have you going gaga, lady. What's a boy like me doing reviewing an exclusively girl's store? Well, I have no intention of wearing that off-the-shoulder blouse or sundress (hmm... with the right belt and handbag, I -- nevermind), but the store is definitely a pleasant place, even if you're just waiting on girls to finish trying things on. You can stand there awkwardly listening to the early 1990s era boombox that's pumping out KISS FM all day (Lil Wayne seems determined to make me his fan), or check yourself out in the mirrors on the wall. "Oh you are quite the looker, aren't you..." Anyway, speaking of incredible, psychologically unhealthy narcissism (or not, whatever), the pink-curtained dressing rooms have matching pink folding chairs -- everything in the store has either touches or tons of pink, which sounds like a Hello Kitty nightmare but is actually kind of cute in a flamingo-pecked-my-eyes-out way. When you try things on, it's with a soft background of Pepto Bismo, but it does make that hotgasmic pair of koolats stand out in palatial, plaid glory. Sweet Heavens, but you're beautiful. Now close your curtain -- that weird tattoo guy with his tattooier girlfriend can see your thong. Hey, the stuff you're trying on is on sale, too! At least a fourth of the store is half off, so you'll have more money left over to blow on things like shoes, handbags, and rent. Service is fast, friendly, and helpful -- they'll make useful suggestions that aren't lame attempts at plus-selling. Flirt Clothing does lose one star because they forgot to remove a security tag on a $240 hobo bag. Now I'm going to have to come back tomorrow -- with receipt -- to have them remove it because SOMEBODY'S too busy (*cough* gainfully employed) to do so herself. I'm going to play like it's mine. It looks cuter on me anyway :-)

    This is a nice store that carries clothing and accessories that you probably won't find at most…read moreother clothing shops on Melrose Ave. Most of the stores on this street tend to carry the same type of clothing. I bought a beautiful purple scarf with brown leopard spots on it the other day. The material was like that of a soft sweater. It was only $19.00. I could've gotten a better deal on it if I bargained with the lady there, but I didn't since the price was already low. Also, she was nice and showed me how to tie it since I wasn't sure how to wear it. I always leave scarves untied up until now. She showed me and it was easier than it I thought it would be. I really appreciated that. Also, it was great that she could actually break a $100.00 bill. Some places can't. If you're not familair with the area, you might not know that due to lots of competition, sometimes the shop owner or manager will give you a discount on clothes and other items if you ask them for one. Sometimes they are so eager to sell, they just offer you a good deal. I didn't want to appear cheap though, so I didn't bother asking. It was also nice that she didn't bug me or follow me around like a lot of the shop employees tend to do sometimes. This is a great place and I'll come back here next time I'm in LA.

    Nathalie Seaver Boutique

    Nathalie Seaver Boutique

    (9 reviews)

    $$$

    Beverly Grove

    Sometimes we forget just how good we have it in LA with the plethora of neighborhood boutique shops…read moreright under our noses. Seaver - which is right in the middle of the West Third shopping stretch, just a couple of doors down from Joan's - is a great reminder of that fact. It's one of those quaint shops which makes you sigh a breath of relief knowing options still exist to spy a gift or great find, without making another trip to a cookie cutter mall with the rest of the sheep. Specializing in clothing (designed by the owner, Nathalie), gifts and little treasures, there's something here for just about everyone. We stumbled in after brunch and were amazed by the variety of unique offerings the shop is nearly overflowing with - designer rubber duckies (we left with "decorator duck"), vintage stripper cuff links, stenciled leatherette checkbook and ipod covers in yummy pastel colors for spring, magnets, soaps, custom aprons (that give Anthropologie a run for their money), some beautiful things for baby, and of course, clothes and accessories. Not all of Seaver's clothes fit my taste, but aside from the super fab aprons that actually make you want to cook, her brocade jackets are beautifully sewn and well worth the price of admission. If you're trying to find a special gift for someone hard to buy for, this boutique is not to be missed - not that you could miss the beautifully painted black and white floral exterior. Nathalie is a super helpful sweetheart, there's something for just about every budget, and she'll even gift wrap it for you before you go. LA doesn't get much better than that.

    So nice. Helped me with everything I needed! One stop shop for any gifts you might need.read more

    New Profanity - personal_shopping - Updated May 2026

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