The other two reviews don't do this place justice. Sure, the owners son is brash and opinionated. But don't go just once. He will win you over along with the rest of the staff. I've been going here now for about 5 years and it's by far the best cut in the NRV I have had. Lamont, Darius, and Josh all three are top notch barbers who have vast experience with all kinds of different hair styles. Josh is generally my go-to, but if he's not there I have no hesitation to sit back with Lamont or Darius. Now here's the best thing about this place. This is an old school barbershop. There's teasing, trash talk, but there's love. These guys and gals make coming to the shop not a chore, but something I look forward to every 2 weeks even if there's a wait. And that's what having a barbershop to call yours is all about. These guys are all locals and grew up in the area, it's a family business as well. This is definitely more than a place to get a hair cut. read more

This is not a review for the skill of the barbers. I have been going to this establishment and have always received a great haircut. This review is simply a reflection of the owner (or I am guessing the owner's son based on other comments). At my last visit to the establishment this gentleman engaged in a discussion on immigration, where he no uncertain terms made it clear that immigrants have made no contributions to this country, should not be allowed enter United States, and that immigrant deaths in US custody are either fake news or do not matter because US should not spend his tax dollars on immigrants. I have toned down the tenor of his comments for the purpose of this review. Unfortunately, the actual conversation was hostile and full of dogwhistles. Personally I will no longer bring my business to this place. read more

Reflection not on the skill, but the courtesy and respect from the (new) owner Lamont at my recent visit. Basically told me if I had to ask how much a service cost, I didn't need it. This is unfortunate, because he is a skilled barber and this is one of only two local shops I would trust to cut my hair. I used to go here back when Mr Johnson (Dad) was working here and they had a bigger merchandise section. If you must go, I'd recommend Josh. read more

Previous reviews stated issues with the staff being unfriendly or rude - I stopped by this week for a beard trim and they couldn't have been nicer! No wait, so I was immediately seen as a walk-in (albeit at 11:30 am on a Wednesday). Staff were very professional and made sure my beard looked exactly the way I wanted it - even going so far as to cover my eyes with a napkin so I didn't get beard trimmings in it! Will definitely be going back here again for at least beard trimmings! read more

FASTEST AND BEST HAIRCUT!! it took no more than 30 minutes for me to get a very well done haircut. owner follows covid precautions closely, creating a well organized, neat, and clean building. very pleased with service read more

The guys that work here have a bad attitude and are pretty rude. And it was extremely expensive for a haircut that was pretty subpar. Never coming back. read more

New to Blacksburg, needed a haircut and New Image just so happened to be the closest to where I work. Came to Yelp to check the reviews... yikes. The negative reviews all seemed to be written with similar comments with knowledge of "the owner's son." Fishy. My experience was this: one barber was talking sports with both the guy whose hair he was cutting and another waiting customer, the conversation not seeming to interrupt his work. The other barber was focused on the haircut that was happening in his own chair, with comments added when prompted. Both were nothing less than professional, and nothing inappropriate was said to or about anyone. As for my own haircut, it was great. I'll be back. The other reviews are clearly written by some nearby competitor who is unhappy with the shop's location, or maybe knows the owner and has a vendetta. To him: your reviews brought me here to see for myself. I was pleased with the service. read more

extremely rude owner, threatening atmosphere, low-quality haircuts. my advice would be to save yourself the headache and go elsewhere, some of my friends even said the owner approached and started harassing them on the street after they stopped visiting him. read more

May 16, 2020. New Image is open. Both of my adult boys and my husband got cuts today. Their hair ranges from course curly to fine and straight. All three got great cuts. Hard parts, fades, normal old man cut all looked great. Boys were happy; mama is happy! My youngest had not had a cut since he'd gone to college in January! My husband was impressed with the space--all at least 9 feet apart and masks and washing hands were required. They all felt safe in this time of COVID. Would have recommended these guys before this and will recommend them now. read more

Barbers are great! But the owner's son is very rude and does not treat customers the way they should be treated! One tip for him should be just to tone it down with the sass, personally makes me angry, because I pay for the services and then to get savage comments thrown at me! read more

This is the only place my brother will get his hair cut at, They've done a great job cutting his hair. Hours are a little different than what is posted, they close super early on Saturdays so it's hard to get in sometimes but they have been nothing but nice to my brother and I every time we go. read more

Barbers are pretty good. There is usually a wait but worth it. The drawback is the owner's son (a barber there) extremely rude for no reason. Spoke w a family member and the first thing out of their mouth when asked about the shop was how rude this guy is. Seeing how I experienced the same, it is the obviously a consistent attitude. Makes one want to consider supporting other, more friendly local businesses. read more

Will never ever ever step into this place again. One particular little jerk barber was extremely rude and disrespectful upon no provocation. I couldn't wait to get out of there. I've never had such a negative experience in my life at a place of business. read more