I always saw New Balance as kind of like a boring brand. They have been around since 1906 and I can't remember they every modernized their logo. My mom always swore by New Balance shoes when she was playing tennis, but as a teenager I always wanted cooler and hipper tennis shoes. Now that I have grown a bit older I actually understand where my mom is coming from and I found myself buying New Balance tennis shoes last month. Now I understand it is actually a good thing that this company has been privately held for more than a 100 years. Where other brands focus on the latest trends, this company really just focuses on quality and giving your feet the best support. Especially for tennis where you make a lot of quick turns, these shoes are perfect. So if you look past the boring brand, maybe you'll actually learn to appreciate the quality just like me. read more