Natural Natural is a great little Japanese supermarket and delicatessen. A long standing part of Station Parade in Ealing Common, they've recently moved to the shop next door, and the refurbishment looks great! They stock authentic Japanese ingredients and sweets - both fresh and packaged.
My favourite part of the shop (and the most tempting) is the deli, where you can get fresh sashimi, sushi, rice balls, fried chicken sticks, and lots more!They also do a discount at the end of the day, so I pop in after work for a bargain takeaway dinner.
The staff are friendly, knowledgeable, and happy to advise on the nuances of Japanese food and ingredients. The only negative is that they don't stock freshly made noodles such as udon. read more