As with its nearby paired UNESCO city, Baeza, Úbeda is largely populated by more contemporary and economically-built (unattractive) buildings of the 20thC, and is not as quaint and simple as I thought from the few videos I watched (with a lack of time for preparation for this visit, my bad).
I didn't think either town would be exclusively Renaissance architecture, but I did think that given their UNESCO status, both towns would do more to facilitate visitation with clear signage and the presence of didactics, benches, greenery, shops, cafes, aseos, just something near the sites to signal and explain these areas.
Spain generally does a top notch job of hospitality for the world, so my standards are a little high. At the same time, even in self-centered USA we manage to signal and direct people through historic sites in our major cities and most small towns. Úbeda has the privilege of treasures worthy of UNESCO World Heritage status, so I'd just hope for what I saw at, for example, Antequera's UNESCO sites. That's another modest-sized city without extreme tourism, but with multiple UNESCO sites. read more