This is an annual festival taking place the Friday after Thanksgiving, with a tree lighting at…read more6:00pm, followed by a delightful parade at 6:30pm.
For the 2024 event, most people brought their own chairs, others just stood behind those seated. I arrived an hour early, and set up my chair to ensure a good view, situating myself near Niles Town Plaza, midpoint of the parade route. Then I walked around to explore the antique shops on Niles that were still open after 5pm, as well as a couple merchandise vendor tents outside.
Entertainment before the parade included live music by Anthony Arya Band, street performers like jugglers, as well as costumed characters including the Grinch and SpongeBob SquarePants walking down Niles Blvd and posing for photos with kids. I also saw 4 food trucks on site, serving sushi, sliders, chicken sandwiches, and mexican food. And there was a drink stand selling hot chocolate, coffee, and tea for a dollar donation.
The tree lighting was not your traditional christmas tree, it was just a regular tree along the street (the one with the stage set up next to it, across from Nature's ice cream shop). But they did make it look pointy at the top, with the lights, lol.
Decorated vehicles and performers in the parade represented numerous organizations in the community, including little league teams, East Bay Regional Parks, and Niles Essanay Silent Film Museum. Golden Gate Basset Rescue had several dogs being walked with colorful string lights on the leashes. It was adorable.
American High School color guard did a wonderful job with their performance, and marching bands from various schools and institutions created impressive sounds on percussion and wind instruments galore, including the bag pipes. There were plenty of cars in the parade too, adorned with beautiful designs, lighting, and props to put you in the holiday spirit.
The crowds grew as it got later into the evening. But it never became chaotic or unmanageable. The event seemed to be organized well, yet still casual and flexible (like people could cross the street during the parade), even with a heavy police presence. It was such a laid back and joyful atmosphere, free to attend, and parking and traffic isn't too difficult if you arrive early and leave early before the parade ends. Otherwise, good luck.