We came here today when visiting the Boone Mall. I grew up in the area, went to elementary and…read morehigh school here and was glad to see some gear available from my high school along with college and grad school and professional teams. A note about the service--I actually was happy to be not suddenly approached by an overly enthusiastic employee when I initially walked into the store. You know the kind of place where you walk in just to browse and someone just comes up to you and asks if you're looking for anything? I was looking for a specific item and after a few minutes of browsing, the guy behind the counter came up to ask if he could help me find anything. He was super nice and helped me look for items similar to what I was looking for. When we couldn't find the size I wanted, I asked for a few other items and he found some for me right away. I ended up finding the perfect shirt for my kid that was the right size, player, and team. As I was paying, I chatted with him that I had gone to High school here and was glad to see my school's shirts/gear were being sold--it turns out he was also an alum of my school too (about 8 years before so we didn't know each other), but it turns out he owns the store and opened since 1990. They have expanded to a few other locations as well. I was just about to leave a nice review but noticed some 1 stars on here from people who have done a total of 1 to 3 Yelp reviews--really people? Those should have been filtered out. So just to address some of those 1 star reviews on Yelp complaining of not having attentive service--if you needed something, why not just ask the person who is behind the counter instead of writing that the employee was not paying attention to customers? Anyway, I'd be back if I wanted to find another team or player shirt, jersey, etc. This was actually my first time coming in the store and I was glad to see it still here after so many years. --------TL;DR-------- PROS: friendly service, small business feel, nice location at the mall with easy parking. Prices are reasonable and on par with national chains like Foot Locker or Lids or other stores I've bought sports memorabilia at. CONS: none BOTTOM LINE: this is a great small business to find your team's clothes or other team gear to show your support. Service is actually great

Nothing more unprofessional than a minor focused his phone, the entire time we visited...never any…read moreattention from his millennial music selection. Might have wasted money on someone else's horrible nfl team choice as a gift it he was interested in providing g service and assistance

Love this store! The staff is friendly and helpful, the selection is fantastic and they are a…read morewonderful member of the community that gives back that community

One of my favorite places in Boone for this alumna to stock up on ASU gear! Convenient location on…read moreKing Street next to Macados. Not quite the selection of Mountaineer Mania, though.

This souvenir and clothing shop gets three stars purely for the service, which was a masterclass in…read moreexistential time anticipation. Every single customer who approached the clerk, whether buying an overpriced T-shirt or a tacky magnet, was greeted with the same intensely desperate and loaded phrase: "Can't wait until 6 PM." When I finally asked why, he just scanned my purchase, sighed, and explained that's when "the clock stops ticking on this shift." Since it was only 4:35 PM, his singular, desperate focus on the next 85 minutes transformed a mundane trip into a profound, albeit awkward, lesson in yearning. I hope 6 PM was worth it.

I live out of state but needed to find some Iron-On patches from the city of Blowing Rock, NC. I…read morephoned this store and spoke with Tracy who was very helpful in getting me the perfect patches and is shipping them to me. Wonderful and friendly customer service, Tracy! Thank you!

Great, low pressure shoe store. Kind of like walking off of Main Street in Mayberry, NC and…read moregetting some real friendly service and honest to goodness help. Great store to go to and a pretty decent selection of shoes as well.

My family has had property in the area for more than three decades and for all those years we got a…read morevariety of shoes at the Friendly Shoe Store. Now I take my two children and wife there too. Tap shoes for baby girl, hiking shoes for my son. Great selection, fantastic prices - probably West Jefferson's best kept secret. We love shopping there rather than visit chain stores and we go back every time we are in town.

Really cool atmosphere as soon as you walk in. Great selection of everything you would need-boards,…read moreboots, bindings, googles, clothing, hats they got it all. Very nice and easygoing folks to talk to. Even gave me a free sticker. I love stickers.

Staff was amazing and there is a large selection of things to shop! Can't wait to go back!read more

I enjoyed shopping in the cute downtown area of west Jefferson. This store was my favorite. It was…read morevery spacious and had a lot to offer. I love getting T shirts/hats/stickers when I go to cute towns like this and they had the best selection I found. If you are looking for boots this is definitely your place to go. My dog could shop with me here so that was helpful as well.

Bull's has been my go to spot for Western and Work wear since I moved to West Jefferson. They have…read morea great selection and enough staff to help you make the right choice. Very friendly.

I LOVE DAINTY DARLING BOUTIQUE…read more I went when the summer season wear was still up, now completely changed to autumn attire. Clothing, accessories, shoes, face masks, and many other fun items are available. Of course the pricing is more than a typical retail store, but that can be expected of any boutique. There is a powder room and a fitting room available. The back room is entirely plus size fashion. No men's clothes, no children's clothes. Very cute options, on trend for the season. Lovely ladies that work here and nice music in the background.

Love the February Makers Market. Would go as many times as you would host Maker's markets!!!!read more

Good mall. Has everything you need, nothing extra. Took a while for me to adjust to coming from…read moreCharleston, SC, and frequently visiting other malls, like South Park in Charlotte and Lenox Square Mall in ATL, but overall, I mean, if you need something.... this place is good. There's an Old Navy, TJ Maxx (which, by the way, is NOT at the front of the store as the sign would mislead you to believe), Homegoods (i.e., Marshall's without the clothes), Belk, a Merle Norman outlet, Bath & Body Works, the Gamefather (a video game store), and some clothing stores. Also a standard pretzel/soda/cookie spot, too. A hair cuttery, a cafe, a nail salon... You definitely couldn't make a day out of shopping here, but could spend an hour or two or so. It's clean, and the restrooms are nice, too. I will save comments about individual stores for their own personal Yelp reviews. Overall, I wouldn't suggest this as a spot for out-of-town folks, unless you just want to be amazed simply the size of by a small town mall (aka, it's cute). This is more of a spot for locals who just need (want) to grab something they're specifically looking for. This place is A-OK, and that's okay with me! :)