Listed in the official store directory of New Street Station for quite some time now, Moleskine's first fully fledged Birmingham store has quietly opened on the station's concourse. I'll start out by saying that I've been a fan of the brand and their simple notebooks since the early noughties, when they were still relatively unknown by the general public and surprisingly hard to find outside of very large cities. Now, Moleskine has grown significantly as a very successful company that places their product in virtually any store that sells paper products or travel accessories. Until this week, your best bet was to stop in a Paperchase or Waterstones to pick up a journal, but now their full line of products and accessories is conveniently located in a prime retail spot in New Street Station.
The story starts out simple, where a small Milanese paper products company reads about old-world style notebooks that were produced and sold on the streets of Paris but becoming increasingly rare in the late twentieth century. Seeing a market for the literati, they start reproducing the high-quality notebooks in the 90's and spinning a questionable historical narrative connected to Picasso. By 2006 they were bought out by a private equity firm and turned into the corporate monolith you see today. What started out as a simple notebook and journal company has now exploded into dozens of product lines. At this official Moleskine store you can not only find the original style notebooks, but branded journals as well, including their limited edition line (Toy Story, Game of Thrones, etc), and many accessories not limited to pens, bags, and more.
I enjoy using the Moleskine products for several reasons, foremost is the quality of the paper used. Not only is the paper sustainable in its sourcing, but all of their paper is acid free, meaning any random doodles or masterpieces you create will last a long time. The now iconic original style notebooks feature a hard cardboard cover wrapped in synthetic fabric. A black fabric band holds the cover in place, a sewn spine allows the notebook to lie flat, and an expandable rear pocket in the back is available for storage. These notebooks have even entered the digital age, with partnered Evernote notebooks available that provide an easy method to upload your notebook into the app. The cheapest notebooks on offer are great for quickly writing notes, although you'll pay a bit more for a more archival quality notebook. Currently in their first week there are special offers for certain spend amounts. If you've never given thought to taking your writing habits back to analog, I suggest giving Moleskine a try for a quality but affordable notebook, journal, or diary. read more